View Twitter chat schedule: #SMTLive

marketing roi

May 31, 2015
E-commerce and the online digital world are forever evolving. After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low cost business plans have been proven to be a winning formula for many start-ups. Below we analyse the four most profitable digital channels that have the highest return on investment (ROI) compared to other forms of digital marketing communications.
December 09, 2014
In this episode: Something new! This time I ask YOU, our listeners, a question. It's all about hacking the future of work. #NewWayToWork ... So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one - ROI. You'll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more?
July 25, 2014
Why are we all so eager to spend as little time as possible on our business's social media marketing efforts? There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.
July 23, 2014
A recent report states that only 34% of us think our measurement of social’s impact is accurate, which means we have a lot of work to do to validate value to the C-Suite. This post explores a few ways to begin rethinking return on investment when it comes to social-driven programs.
July 02, 2014
Here are five guiding principles and a couple of handy online tools to guide your social media activity and help you create a social media following that sticks. This group of people will become an asset that continues to appreciate over time as they share, promote and re-purpose your best content.
July 27, 2013
Not only are consumers watching a lot of video, but they are also sharing it. At least seven hundred YouTube links are shared on Twitter every minute and 100 million people take a social action on YouTube each week. Sounds like a golden opportunity for marketers, right?
May 04, 2013
As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.
March 24, 2012
Most marketers who are fairly new to social media are spending the least amount of time, with 59% committing 1 to 5 hours per week managing their social channels. Marketers who have more experience tend to spend more time.
September 27, 2010
The tech set quite completely sliced and diced the “new” Twitter concluding that it “gets better the more you use it.” But something’s still gnawing at me no matter how pretty the Twitter song sounds or how beautifully the “new” Twitter intro video flits. While I certainly can see how heavy duty...
February 26, 2010
I had thechance to speak with Lucas Watson from P&G last week. He spearheads digital innovation on the marcom side and leads a small team of digital and social experts who work across the brands (Global Team Leader for Digital Business Strategy). Clearly P&G has an earnest commitment to...