Recent Posts

CiQ Podcast: ROI, On-Demand Culture, Social Execs and B2B Case Studies [PODCAST]

DeniseHolt
In this episode: Something new! This time I ask YOU, our listeners, a question. It's all about hacking the future of work. #NewWayToWork ... So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one - ROI. You'll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more?
CiQ Podcast: ROI, On-Demand Culture, Social Execs and B2B Case Studies [PODCAST]

How to Dedicate the Time Required to Achieve Social Media Success

RGBSocial
Why are we all so eager to spend as little time as possible on our business's social media marketing efforts? There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.
How to Dedicate the Time Required to Achieve Social Media Success

Rethink Social Media ROI

HeatherBartel
A recent report states that only 34% of us think our measurement of social’s impact is accurate, which means we have a lot of work to do to validate value to the C-Suite. This post explores a few ways to begin rethinking return on investment when it comes to social-driven programs.
Rethink Social Media ROI

5 Principles for Creating a Social Media Following That Sticks

Will Blunt
Here are five guiding principles and a couple of handy online tools to guide your social media activity and help you create a social media following that sticks. This group of people will become an asset that continues to appreciate over time as they share, promote and re-purpose your best content.
5 Principles for Creating a Social Media Following That Sticks

New Study: The ROI of Video in Email Marketing

Alyssa Adkins
Not only are consumers watching a lot of video, but they are also sharing it. At least seven hundred YouTube links are shared on Twitter every minute and 100 million people take a social action on YouTube each week. Sounds like a golden opportunity for marketers, right?
New Study: The ROI of Video in Email Marketing

6 Stats to Restore Your Faith in Social Media

Nate Mendenhall
As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.
6 Stats to Restore Your Faith in Social Media

Does More Time Spent on Social Media Equal Higher Social ROI?

SaraRHR
Most marketers who are fairly new to social media are spending the least amount of time, with 59% committing 1 to 5 hours per week managing their social channels. Marketers who have more experience tend to spend more time.
Does More Time Spent on Social Media Equal Higher Social ROI?

Twitter’s tender trap.

JudyShapiro

3 Ways P&G Drives Traditional Marketers to Social

JohnBell

Social Media ROI - a financially sound method