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measuring social media

February 16, 2017
Setting goals is a great way to stay on track and give you direction when creating content and posting on your social channels.
3 Social Media Goals You Can Set for Your Business (and How to Track Them) | Social Media Today
January 23, 2013
Having a lot of followers is great, but at the end of the day it represents nothing more than a vanity metric. What really matters is how your network is performing from a referral traffic and conversions standpoint. Here’s a look at the numbers...
May 04, 2012
One of my big pain points at the moment is the confusion of tactical objectives and strategic objectives. A good performing Facebook page is important to achieve a good Edgerank, the algorithm that determines the priority and frequency of your updates to your fans in their news feed. This has given false importance to “like-baiting”; fluffy messages of “Happy Friday!” and discussions about the weekend are getting interactions that are being measured with equal importance as key brand or campaign messaging.
December 18, 2008
Roxanne Darling beat me to the punch line with this post," How Ford Can Ramp Up It's SocialMedia Turnaround Story of 2009 ." In February 2007 I wrote the blog post, " Is Dell The Biggest BloggingStory of 2007 ?" The post discussed the potential of Dellthrough its use of social media and strategy to...