Recent Posts

Social and Mobile Strut Fashion Week Catwalk

Localspeak
While the wearable tech “watches” unveiled during New York Fashion Week—Apple Watch, Samsung’s Gear S, and Intel/Opening Ceremony’s MICA—appear not to be universal esthetic showstoppers, more impressive is the heavy embrace by fashion brands of digital innovation, especially social and mobile.
Social and Mobile Strut Fashion Week Catwalk

The Overview of Mobile Apps Market: Why You Should Enter Now

Sasha Zinevych
The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big. Revenue is generated through in-app purchases, in-app ads, and big data accumulation. The most promising sections are social networks, utility, advertising, and productivity. The fastest growing markets are APAC and Latin America.
The Overview of Mobile Apps Market: Why You Should Enter Now

How to Benefit from New “Experiential Marketing” Trends in Social Media

FixCourse
Experiential marketing has evolved from passing out free SWAG to new, rich customer experiences. Here's how the relationship between brands and consumers is evolving, and how you can benefit.
How to Benefit from New “Experiential Marketing” Trends in Social Media

Facebook Apps Need to Be Mobile, and Here's Why

Avtar Ram Singh
A little over 80% of time surfing the web on mobile phones is spent on social media, yet a vast number of Facebook app campaigns are flawed because they simply don't have a mobile version and lose out on a massive chunk of their audience.
Facebook Apps Need to Be Mobile, and Here's Why

iOS vs Android

Syed Noman Ali
When it comes to choosing a platform for your mobile apps, the line between Android and iOS blurs out rapidly. Some users say iOS works best for them, while some consider Android. Such debates make developers to excel equally in both the application platforms.
iOS vs Android

Everypost: One Mobile App to Publish Everywhere

DouglasKarr
Everypost is quickly becoming my goto application for sharing my status, photos, and video with my smartphone. Everypost integrates with Facebook, Twitter, Google+, Pinterest, tumblr, Linkedin, email and now Dropbox… all from a single post.
Everypost: One Mobile App to Publish Everywhere

7 Candid Questions with a Mobile App Visionary

Nate Mendenhall
Ever meet someone that turbo charges your motivation and pushes you to get better every day? My colleague and college buddy John Saunders is one of these people. John is a hyper-motivated guy who is essentially addicted to all things digital.
7 Candid Questions with a Mobile App Visionary

Websites Will Become the AM Radio of the Internet

JasonBaer
The notion of “a brand is greater than the sum of its parts” is an anachronism. The branding ligaments that for decades created cohesive corporate attributes have been surgically removed. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform.
Websites Will Become the AM Radio of the Internet

Mobile Usage in Travel on the Rise

gonzogonzo
In December 2012, I wrote a piece about trends that painted an optimistic portrait regarding mobile adoption rates and its impact for the travel industry. Less than a year later, it appears as if reports were, if anything, very conservative: the growth is in fact staggering!
Mobile Usage in Travel on the Rise

Benefits and Disadvantages of Developing Cross-Platform Mobile Apps

Syed Noman Ali
There are two goals of an application: acquire as many customers as possible or deliver highest quality engagement within a target market. When a majority of your target audience are using the same platform, the choice for platform becomes easy.
Benefits and Disadvantages of Developing Cross-Platform Mobile Apps