Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers more detailed and relevant product information and a clear path to the purchase, mobile apps are trumping mobile web browsers and even desktops to become the preferred method of online—and specifically mobile—commerce.
Today Hootsuite announced Hootsuite Amplify , a mobile app and employee advocacy solution that lets employees share branded content with their social networks. The app seeks to empower employees by helping them “ build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions.”
Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.
The growth of the mobile web has led many business owners to embrace mobile marketing by creating mobile websites and adapting their email marketing campaigns. The growth in mobile has continued for the past year as smartphones and wireless networks become more powerful. A recent study shows that app usage has grown tremendously in 2014.
Media tablet ownership among American consumers is on the rise, and growing at a faster rate than that of any other connected consumer electronics device. According to the NPD Group, as of the third quarter of 2014, there were 109 million tablets in use -- that's up by 35 million from last year.
Mobile apps are so versatile and predominant that there is a good chance your prospective consumers are already using them. You may not even need to have an app developed specifically for your business. Below are six ideas to enhance customer experience with restaurant mobile apps.
While the wearable tech “watches” unveiled during New York Fashion Week—Apple Watch, Samsung’s Gear S, and Intel/Opening Ceremony’s MICA—appear not to be universal esthetic showstoppers, more impressive is the heavy embrace by fashion brands of digital innovation, especially social and mobile.
The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big. Revenue is generated through in-app purchases, in-app ads, and big data accumulation. The most promising sections are social networks, utility, advertising, and productivity. The fastest growing markets are APAC and Latin America.
A little over 80% of time surfing the web on mobile phones is spent on social media, yet a vast number of Facebook app campaigns are flawed because they simply don't have a mobile version and lose out on a massive chunk of their audience.