Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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While the wearable tech “watches” unveiled during New York Fashion Week—Apple Watch, Samsung’s Gear S, and Intel/Opening Ceremony’s MICA—appear not to be universal esthetic showstoppers, more impressive is the heavy embrace by fashion brands of digital innovation, especially social and mobile.
The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big. Revenue is generated through in-app purchases, in-app ads, and big data accumulation. The most promising sections are social networks, utility, advertising, and productivity. The fastest growing markets are APAC and Latin America.
Experiential marketing has evolved from passing out free SWAG to new, rich customer experiences. Here's how the relationship between brands and consumers is evolving, and how you can benefit.
A little over 80% of time surfing the web on mobile phones is spent on social media, yet a vast number of Facebook app campaigns are flawed because they simply don't have a mobile version and lose out on a massive chunk of their audience.
When it comes to choosing a platform for your mobile apps, the line between Android and iOS blurs out rapidly. Some users say iOS works best for them, while some consider Android. Such debates make developers to excel equally in both the application platforms.
Everypost is quickly becoming my goto application for sharing my status, photos, and video with my smartphone. Everypost integrates with Facebook, Twitter, Google+, Pinterest, tumblr, Linkedin, email and now Dropbox… all from a single post.
Ever meet someone that turbo charges your motivation and pushes you to get better every day? My colleague and college buddy John Saunders is one of these people. John is a hyper-motivated guy who is essentially addicted to all things digital.
The notion of “a brand is greater than the sum of its parts” is an anachronism. The branding ligaments that for decades created cohesive corporate attributes have been surgically removed. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform.
In December 2012, I wrote a piece about trends that painted an optimistic portrait regarding mobile adoption rates and its impact for the travel industry. Less than a year later, it appears as if reports were, if anything, very conservative: the growth is in fact staggering!
There are two goals of an application: acquire as many customers as possible or deliver highest quality engagement within a target market. When a majority of your target audience are using the same platform, the choice for platform becomes easy.