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August 31, 2016
Netflix has seen massive growth in recent years, and their social media strategy has played a significant part.
A Netflix Story: The Human Approach to Social Media Marketing [Infographic] | Social Media Today
May 05, 2016
Netflix recently conducted a study into which images generated more interest in the shows displayed on their platform. And their findings raise some interesting considerations, which can be applied to more than just TV and movie listings.
What Netflix Has Learned About How Viewers Respond to Images [Study] | Social Media Today
September 23, 2015
For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which "online advertising ... matches the form and function of the platform on which it appears," blurs if not outright obliterates the line between advertising and editorial. But native advertising can also ask other questions: What about when it's good? What does it mean when native advertising leads to good, innovative journalism?
netflix native ads
September 03, 2015
Via Shutterstock Via both Wired and Mashable , in the wake of the slow death of Adobe Flash ( which we covered here ) comes some good news. Several of the biggest tech companies are getting together to create and support an open-source, royalty-free video format for all to use . This is probably...
video format
April 04, 2015
Netflix recently rolled out the latest 3.7.2 version on Android. What appeared to be an innocuous update that fixed bugs and added new features also included a hardcode within the app that initially performs a Google DNS lookup. What this does is determine whether Netflix subscribers are using a DNS masking tool or Smart DNS to run the app.
March 04, 2015
The future of content and social marketing will open up advertisers and creators to a virtually unlimited number of advertisement renderings, each one custom-tailored to an audience of one.
December 18, 2014
Netflix has global mind-share, even though it's officially available in only a handful of countries. The consumer awareness of the subscriber benefits are a testament to the apparent pent-up demand for affordable over-the-top (OTT) streaming video entertainment services.
April 25, 2014
Recently, Netflix made the announcement that it would be raising prices for new subscribers. Later on this quarter, new subscribers will have to play $1 to $2 more every month – depending on their country – in order to access Netflix’s broad on-demand library.
December 13, 2013
My vote for comeback story of the year? Netflix, Inc. After nearly self-imploding in 2011, Netflix (NASDAQ: NFLX) has seen a 10% rise in corporate earnings, the addition of more than 2.7 million subscribers across the globe, and its stock trading at $363 per share in Q3 2013.
December 06, 2013
Shifting from setting a schedule to waiting until episodes are uploaded, it’s apparent that the way television is watched has changed. Netflix is arguably the greatest example of this, as the idea of binging has become so common. Netflix’s latest series “Turbo Fast,” an animated show for children, will not be for binging.