When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right.
Add your community link to your business card and email signature. This is a great way to make all types of people aware of your community and a great conversation starter when you exchange business cards at networking events. For those of you who don’t already realize, business cards and resumes are slowly but surely becoming obsolete thanks to platforms like Follr and LinkedIn, so take advantage of email and add your link there too.
You may or may not have heard some recent (albeit weirdly quiet) controversy regarding LinkedIn groups. LinkedIn has taken some pretty extreme measures to keep certain users from posting content to group and company pages and it seems pretty ridiculous.
The position of “Online Community Manager” isn’t an new position for most companies already with established brands on the Internet. However, it is a “new” position often overlooked from the businesses looking to develop a market and a base for the people to interact with its brand.