Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

online reputation

November 27, 2014
It’s probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I’ve written previously about the risks involved in judging content on the credibility of the author rather than the content itself, it would be naive to think that perceptions don’t matter.
August 27, 2014
Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need to find/keep a job), the message could not be clearer: clean up your online profile.
March 19, 2013
In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. Here are some interesting findings.
April 25, 2012
In B2B being a thought leader and expert is the key to getting more clients and customers. Content Marketing is a powerful tool to establish yourself as an expert in your target group.
April 23, 2012
Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online? You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties. You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on Google, Bing, Yahoo, etc. and now is not the time to be as accessible.
April 11, 2012
There are still many lessons to be learned from the use of social media with the fact that people are still being fired for their postings and experiencing legal actions and other negative recourse as a result of online activities . We can only hope the adoption of privacy protections the occurrences of these types of actions decreases.
January 29, 2012
With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation.
July 01, 2010
As a result of the overwhelming shift to online searches, ensuring a company wesbite is visible near the top of the search engines has necessarily become an essential part of a company's marketing strategy. While getting your website ranked highly should be at the core of your marketing strategy,...
May 15, 2010
There is no Brand immune to a negative event... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea.... they are getting beaten up in a very visible and very public...
July 17, 2009
Je viens officiellement de mettre en ligne ‘Online Reputation' , le premier réseau social dédié aux professionnels, blogeurs et agences qui s'intéressent à l'E-Reputation . Ce réseau s'adresse donc à tous ceux qui veulent partager leurs expériences, leurs ressources et discuter des thèmes de l'e-...