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online reputation

June 18, 2017
Reputation management has become increasingly important in the modern, connected age.
Why Your Company’s Online Reputation Matters [Infographic] | Social Media Today
January 06, 2016
For public relations practitioners, every "crisis" is an opportunity, so is every negative review. When a customer engages with your business online, they are reaching out to communicate with you in a public sphere visible to everyone. In the new media landscape, humanizing your brand with a personalized reply provides an opportunity to be perceived as humorous, humble, sincere, reasonable or any desired adjective under the sun!
November 29, 2015
Your online reputation matters to your employees, your investors and your customers. Building that reputation takes a lot of effort. Some companies choose to buy their online reputation. Others choose to try to grow it over time. Everyone has the end goal of reaching more customers online. There is not one strategy that offers the key to becoming a hit online. Whether you buy or build, both strategies require a proactive approach to reputation management.
November 27, 2014
It’s probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I’ve written previously about the risks involved in judging content on the credibility of the author rather than the content itself, it would be naive to think that perceptions don’t matter.
August 27, 2014
Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need to find/keep a job), the message could not be clearer: clean up your online profile.
March 19, 2013
In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. Here are some interesting findings.
April 25, 2012
In B2B being a thought leader and expert is the key to getting more clients and customers. Content Marketing is a powerful tool to establish yourself as an expert in your target group.
April 23, 2012
Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online? You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties. You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on Google, Bing, Yahoo, etc. and now is not the time to be as accessible.
April 11, 2012
There are still many lessons to be learned from the use of social media with the fact that people are still being fired for their postings and experiencing legal actions and other negative recourse as a result of online activities . We can only hope the adoption of privacy protections the occurrences of these types of actions decreases.
January 29, 2012
With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation.