Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing, have become the primary means to achieve brand awareness and lead generation goals for many savvy marketers. That shift was driven by consumer behavior. But now the services we use are making it harder to flourish with inbound marketing alone.
The global community perceives the term outbound marketing, also known as “interruptive marketing,” as the direct interaction with potential customers without their initial interest. The essence of inbound marketing lies in the “acquisition” of customers through various media channels.
If you’re relying only on inbound marketing and leads today, you will soon reach a point at which you can no longer effectively scale your business. Why? Because as wonderful and cost-effective as inbound leads are, you have little control over the qualification of those leads.
Before inbound marketers built libraries of educational content to lean on in their inbound marketing efforts, most outbound approaches simply shouted, "Buy, buy, buy." And that’s the part that turned everyone off. But now, smart marketers are using their content assets, married with outbound tactics, to attract leads with a more palatable, "Read!"