Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing, have become the primary means to achieve brand awareness and lead generation goals for many savvy marketers. That shift was driven by consumer behavior. But now the services we use are making it harder to flourish with inbound marketing alone.
The global community perceives the term outbound marketing, also known as “interruptive marketing,” as the direct interaction with potential customers without their initial interest. The essence of inbound marketing lies in the “acquisition” of customers through various media channels.
If you’re relying only on inbound marketing and leads today, you will soon reach a point at which you can no longer effectively scale your business. Why? Because as wonderful and cost-effective as inbound leads are, you have little control over the qualification of those leads.
Before inbound marketers built libraries of educational content to lean on in their inbound marketing efforts, most outbound approaches simply shouted, "Buy, buy, buy." And that’s the part that turned everyone off. But now, smart marketers are using their content assets, married with outbound tactics, to attract leads with a more palatable, "Read!"