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paid content

February 05, 2015
Social advertising is mainstream, but now social marketers need to strike the right balance between organic and paid impressions to drive the highest ROI.
January 29, 2015
The importance of a well-balanced marketing mix can’t be overstated. Let me give you a brief overview of each of the media types – paid, owned, and earned.
January 03, 2015
As consultants, it is our job to advise our clients about the best strategies and tactics to accomplish their business objectives. Sometimes this includes paid advertising. Google Adwords, Facebook Ads, and other paid online advertising are very effective ways to get in front of an audience. There’s no denying this.
November 03, 2014
There are three types, each has certain advantages and disadvantages, but when used in concert represents an optimized approach for brands to ensure the maximum amount of prudent content gets seen and business goals are met.
content discovery
October 29, 2014
The Content Promotion Strategy Decision Tree is a flowchart designed to help you answer that question. Depending on your content marketing campaign’s timeframe, budget, and goals, you can determine whether an earned, owned, shared, paid, or converged media strategy makes the most sense for that campaign. You’ll also want to pay attention to which type of content fits into each strategy.
October 22, 2014
What's the difference between paid, owned, and earned media? If you're looking for easy-to-understand definitions, The Media Octopus has pulled together a great infographic that explains everything.
August 21, 2014
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal.
May 11, 2013
YouTube introduced a pilot program called YouTube Paid Channels. This week, Spencer and Jacey discuss YouTube's new business model and the potential implications it could have for your brand.
October 15, 2009
Paid-content advocate Steven Brill (right) has been busy defending his position lately. He squares off over the pay wall issue with visionary Clay Shirky on McKinsey & Co.'s website. Shirky says forget about charging readers for content. They'll pay only if the information is “necessary,...
September 30, 2009
If you still even subscribe to your local newspaper, you've probably noticed that it's getting thinner and thinner. What once would have passed for a phone book is now, at best, a placemat. Even if you consume your news online, news organizations are having a harder time keeping reporters on staff...