Today, the same playing rules for advertising on social media simply don’t apply, because the competition for time and attention is so much greater. Today, advertisers aren’t just competing with each other for people’s time and attention; they’re also competing with their target audiences’ friends, family members, colleagues, stupid YouTube videos, obnoxious memes and the general phenomenon of content overload.
Retargeting. You’ve might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2% of users convert on the first visit to a new website
Be succinct. This is especially important for people who are seeing your content as part of a brand awareness initiative. Keep in mind the length of time required to fully grasp what you are sharing — especially if it requires an immediate action. Use the available data to optimize the length based on previous results that are as audience-specific as possible.
It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out.
With the rise of paid social, it's essential to know which platform suits your business goals. Take a look at three of the biggest players in social ads, to see what their key similarities and differences are. And which one is best for your brand.
Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI , it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But...
Most brands don’t need big fan or follower bases. The targeted paid content solutions in each platform is very good and getting better every day. If you want to reach a particular segment, you will do it with a thoughtful 3-step dance.
As consultants, it is our job to advise our clients about the best strategies and tactics to accomplish their business objectives. Sometimes this includes paid advertising. Google Adwords, Facebook Ads, and other paid online advertising are very effective ways to get in front of an audience. There’s no denying this.