Recent Posts

Your Promotion Path: Choosing an Earned, Owned, Shared or Paid Media Content Strategy

nsholly
The Content Promotion Strategy Decision Tree is a flowchart designed to help you answer that question. Depending on your content marketing campaign’s timeframe, budget, and goals, you can determine whether an earned, owned, shared, paid, or converged media strategy makes the most sense for that campaign. You’ll also want to pay attention to which type of content fits into each strategy.
Your Promotion Path: Choosing an Earned, Owned, Shared or Paid Media Content Strategy

Paid, Owned, and Earned Media: What's the Difference? [INFOGRAPHIC]

richtwood
What's the difference between paid, owned, and earned media? If you're looking for easy-to-understand definitions, The Media Octopus has pulled together a great infographic that explains everything.
Paid, Owned, and Earned Media: What's the Difference? [INFOGRAPHIC]

How to Promote Your Content Better, Faster and More Effectively

chadpollitt
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal.
How to Promote Your Content Better, Faster and More Effectively

YouTube Paid Channels: What Do They Mean For Your Brand? [VIDEO]

Jacey Gulden
YouTube introduced a pilot program called YouTube Paid Channels. This week, Spencer and Jacey discuss YouTube's new business model and the potential implications it could have for your brand.
YouTube Paid Channels: What Do They Mean For Your Brand? [VIDEO]

Brill Confronts Critics

paulgillin

Can “sponsored journalism” really work?

amymengel

Fail: Outsourcing Paid Word of Mouth

JohnBell

How About an Augie and Josh Beer Summit?

CPM is the Root of all Evil

tacanderson

The Guardien achète PaidContent

ZeroSeconde