Pinterest is talking up the performance of their cinematic pins advertising product, noting that they're able to boost both brand awareness and purchase intent by 25%+. But as the platform puts more emphasis on selling, is it also moving away from its 'social network' roots?
Rivalfox tracked Fortune 500 companies on Pinterest over a two month period, finding that while 38% of Fortune 500 companies have a Pinterest account, only 17% actively use the platform to engage with their audience.
If your products or services are visually compelling and appeal, in particular, to women aged 18 and over earning more than $50k per year , you absolutely need to consider Pinterest as part of your social media strategy. Today, the platform has announced an update to their DIY Promoted Pins option, now open to all SMBs.
Have you considered using Pinterest as part of your social media marketing outreach? The platform's released some new stats on how Pinners use the platform in their purchase journeys - and they may inspire you to take another look.