You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Interested in a new marketing outlet? How about a social network that drives sales with an average order value of $123.50 ? I hope that I have your attention at this point! Good. In case you didn’t guess it already (or the title of this post didn’t give it away) I am of course talking about Pinterest .
The curated , browsable allure of Pinterest makes it a pivotal player in online retail shopping. It makes comparison shopping between brands far more accessible. Which means as we approach the 2015 holiday season it’ll be even more important for brands to build an attractive, differentiated, active presence on Pinterest .
The dichotomy on Pinterest is changing, with the platform's male user base more than doubling in the last year, and sign-ups trending higher again in 2015. But what explains the sudden testosterone boost? With the ability to conduct more relevant searches, make quick purchases, and follow other like-minded men, it’s no wonder men are flocking to the visual-focused social network.
Pinterest has announced that it’s “Buyable Pins” option is now available to all iPhone and iPad users across the US, a major step forward for the company, and one which could change the social selling landscape.
Pinterest is known for its effectiveness for driving high-converting traffic, and particularly for retailers. A study by MillwardBrown revealed that 96% of active Pinterest users have used Pinterest to research and gather product information, 93% have used Pinterest to plan for purchases, and 87% have purchased something because of Pinterest .
Pinterest continues to make changes to its platform to drive eCommerce sales and enhance user experience, with the latest update being buyable pins. Find out what buyable pins are and what they mean to social media, eCommerce, and mobile going forward.
My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.
Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
The Pinterest partner program and the associated capabilities provides the infrastructure brands need to access that audience and create amazing experiences at scale. Think of these new capabilities as the sophisticated tools and infrastructure marketers really need to extract value from the Pinterest audience. Sprinklr is a launch partner for the program and a number of our clients around the world are saying that this announcement is what savvy marketers have been waiting for to really get the job done on Pinterest.