Pinterest has announced that it’s “Buyable Pins” option is now available to all iPhone and iPad users across the US, a major step forward for the company, and one which could change the social selling landscape.
Pinterest is known for its effectiveness for driving high-converting traffic, and particularly for retailers. A study by MillwardBrown revealed that 96% of active Pinterest users have used Pinterest to research and gather product information, 93% have used Pinterest to plan for purchases, and 87% have purchased something because of Pinterest .
Pinterest continues to make changes to its platform to drive eCommerce sales and enhance user experience, with the latest update being buyable pins. Find out what buyable pins are and what they mean to social media, eCommerce, and mobile going forward.
My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.
Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
The Pinterest partner program and the associated capabilities provides the infrastructure brands need to access that audience and create amazing experiences at scale. Think of these new capabilities as the sophisticated tools and infrastructure marketers really need to extract value from the Pinterest audience. Sprinklr is a launch partner for the program and a number of our clients around the world are saying that this announcement is what savvy marketers have been waiting for to really get the job done on Pinterest.
Pinterest is one part social, one part search, and two parts inspiration, making it a completely unique platform. If you continue to treat Pinterest like Facebook and Twitter, you're making a huge mistake. Keep reading to learn why.
As you may have heard, on Monday Buffer announced that their tool now connects to Pinterest allowing buffer users to schedule posts to their Pinterest boards from Buffer. We’re big fans of Buffer. Buffer is our primary scheduling tool, and one of our primary content analysis tools. Since we also has an active and growing Pinterest account, we were thrilled to take a look at this new feature. In this post I’m going to look at posting to Pinterest from Buffer, configuration options, and the analytics available. Finally I’ll briefly compare Buffer’s Pinterest capabilities with both Tailwind and Viraltag.
Make Pinterest Work for Your Brand
With more than 70 million registered users, Pinterest is the fastest social media site to amass 10 million unique visitors. As a result, Pinterest has steadily been introducing professional features for businesses. The service now has more than 500,000 brands that are actively...