As the leading image curation site on the web, Pinterest has proven to be a top-tier social networking platform for small and large businesses. Given this, it goes without saying that it' s important to optimize your brand's Pinterest profile in order to make it the most appealing and engaging representation of your company and its products.
One of the hardest phases in the life of a successful social network is monetization. It's kind of like the pupa stage of a butterfly: there's a lot of crazy effort going on to make sure things come out beautifully, and no one really knows if it worked until the very end. Pinterest, however, seems to be getting through that particular transition with relative ease, as evidenced by their announcement that they had recently broken 60 million buyable pins.
Millennial moms are increasingly focused on visual content, especially when it comes to social media. Because of this, Pinterest stands out to this audience as an easy way to find visual inspiration. Millennial moms are 61% more likely to use Pinterest than the average adult because it provides exactly what they want – new, creative, and inspirational content. Pinterest has also successfully tapped into buying habits of moms, as 43% of moms bought something because they saw it on Pinterest – a statistic that highlights Pinterest’s marketing power.
While its marketing potential doesn’t get as big a focus as the major players, the numbers clearly show that there’s major potential in Pinterest. That platform recently announced it's hit 100 million users, and now they've released an infographic highlighting how shoppers use the site in the lead-up to Christmas.
Even though there has been a lot of press regarding Facebook´s newest enhancements, Pinterest still has something to brag about. As it turns out, the visual discovery tool is no lo nger a social channel to disregard, but a force to be reckoned wi th. According to the company´s blog post, Pinterest has now reached a creative community of more than 100 million users.
Would you like to improve your Pinterest presence? Do you want to learn about some of the latest Pinterest statistics and how to use them to get more repins , Likes, clicks and sales? Mtt Ray has put together a new infographic looking at the latest Pinterest data.
Pinterest is a must-have social media network for ecommerce brands because it's easy for users to search and click-through to purchase. But every brand should be using Pinterest , even service companies. Here’s why.
Here’s a fun fact: Pinterest users spend more than double on online purchases than other social media users. In addition, Pinterest users are also more likely to follow brands than they are to follow celebrities – one more detail that works in your favor as an ecommerce merchant.
As the leading image curation site on the web, there's no doubt that Pinterest is a great platform to source a wide range of infographic templates and designs - but what makes an infographic design popular on Pinterest ?