Top Matches
Results from the Informa TechTarget Network
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NEWS
Pinterest Posts Strong Q4 Results
Pinterest is seeing strong performance, both in usage and revenue.
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BRIEF
Pinterest credits AI personalization for double-digit user growth
Personalization leads to higher relevance, which increases engagement and keeps users coming back, CEO Bill Ready said.
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NEWS
Pinterest showcases key in-app trends at Cannes
The platform’s Manifestival features a tattoo studio, an Adobe partnership and an interactive display of key cultural trends.
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BRIEF
Pinterest’s new AI-powered app experiments with conversational, visual-first shopping
CEO Bill Ready has called the company “an AI-enabled shopping assistant." The Ask Pinterest app provides a fresh avenue to that end.
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BRIEF
Pinterest signs $4B AI deal with AWS
The largest in Pinterest’s history, the deal will make discovery more personal, visual and actionable, according to CTO Matt Madrigal.
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BRIEF
Pinterest introduces experimental AI app
Ask Pinterest works with conversational language and can process complex queries, which could help the platform improve its future AI features.
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NEWS
Pinterest adds Promote a Pin option for marketers
The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.
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BRIEF
Pinterest sees visual discovery as its experience differentiator
“Today, there are countless places to buy, but few great places to shop, and that's where visual discovery matters most,” CEO William Ready said on an earnings call.
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NEWS
Sociable: Pinterest CPG promotions outperform benchmark ROIs
New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.
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BRIEF
Pinterest to lay off 15% amid AI investment
As the social media giant integrates AI further into its platform, the company is trimming its staff and office footprint.
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BRIEF
Pinterest ‘not satisfied’ with Q4 revenue, points to tariffs
The company said large retailers have been disproportionately impacted by tariffs and thus have been pulling back on ad spend in order to protect margins.
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NEWS
Pinterest posts solid growth for the first quarter of 2026
The company added 12 million more users, mainly from regions outside the U.S. and the EU, where the online discovery platform is gaining traction.
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NEWS
Sociable: Pinterest’s latest ad campaign encourages people to get off social media
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
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NEWS
Pinterest’s latest ad campaign encourages people to get off social media
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
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NEWS
Pinterest wants brands to start thinking about Christmas
Early strategizing for Q4 campaigns will deliver the best results, according to the platform, because users come to the app to plan ahead.
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NEWS
Pinterest launches connected TV ad placement via tvScientific
Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.
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NEWS
Pinterest shares tips on how to utilize its AI-powered ad options
The platform says that advertisers are seeing significantly improved results when they use its AI targeting tools.
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NEWS
Pinterest Says Gen Z Users Are Finding Themselves in Pins
Pinterest says it offers an alternative to angst-inducing algorithms.
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NEWS
Pinterest Announces New CTV Show
The new infotainment program will help users bring Pin ideas to life.
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NEWS
Pinterest releases best practices tip sheet for shopping templates
The tips are designed to help social media marketers and brands make product pins stand out on the app.
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NEWS
Pinterest Adds Media Planner To Help Manage Campaigns
A new way to maintain oversight of Pin campaigns.
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NEWS
Pinterest shares rising trends in new report
The trends are based on search activity in the app.
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NEWS
Pinterest Launches 2026 Planning Guide
With many Pinners using the app for planning, these could be some especially valuable notes.
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NEWS
Content diversification is key to engagement on Pinterest
New insight from the platform highlights the importance of variable signals within Pin recommendations.
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NEWS
Pinterest updates ad relevance
The platform is using offline activity and additional integrated data points to predict potential user interest in Promoted Pins.
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NEWS
Sociable: Pinterest adds Amazon Storefront linking
Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.
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NEWS
Pinterest releases 2026 summer fashion report
The app partnered with denim giant Levi’s to showcase the top trends for the season, with a focus on sports-related styling.
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NEWS
Pinterest publishes inaugural Parenting Trend Report
The research highlighted seven key trends and showcased how parents are using Pins to plan vacations and create at-home activities.
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NEWS
Pinterest adds Amazon Storefront linking
Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.
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NEWS
Pinterest CPG promotions outperform benchmark ROIs
New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.
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BRIEF
Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest
Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.
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NEWS
Pinterest Highlights Trending Colors for 2026
These are the colors that Pinterest’s team believes will drive more interest this year.
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NEWS
Pinterest releases 2026 wedding trends report
Unusual venues, offbeat cakes and nostalgic tech were among the most popular search trends for marriage-minded users.
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SPONSORED
The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)
You have all the data. So why can't you prove social media works? The four step fix.
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NEWS
Inside Walmart’s creator-driven social commerce playbook
The retail giant’s head of content, influencer and commerce shared its social principles and details about its Walmart Creator program.
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BRIEF
Philadelphia’s new brand platform positions cream cheese as kitchen staple
Developed by Johannes Leonardo, the Kraft Heinz brand’s “Really Philly Good” includes 19 spots featuring new brand character Phillyboy.
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NEWS
Report finds Reddit ads drive strong performance for retailers
Fospha's State of Retail Marketing report looks at rising sources of product discovery and sales activity.
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COLUMN
The Weekly Closeout: Valentine’s Day spending to top $29B, Merit to raise prices
Consumers are budgeting roughly $200 on gifts for the holiday, per NRF, while the beauty brand is increasing prices on select products.
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NEWS
Instagram, LinkedIn and Threads engagement declined in 2025
Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.
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BRIEF
Visa pushes subscription management tool
The card network is pitching a tool it says will make it easier to manage and cancel subscriptions in a single digital hub.
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BRIEF
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
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NEWS
What Walmart’s Vibe.co deal means for CTV, retail media convergence
The acquisition of the platform designed for small- and mid-sized businesses speaks to the evolution of streaming TV advertising.
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OPINION
The only covenant that counts
Underneath private credit’s complexity and opacity, the only reality that matters is the cold mechanics of cash.
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BRIEF
Checkout.com grabs Georgia banking charter
The payments processor received conditional approval for the state's merchant acquirer limited purpose bank charter.
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NEWS
Ardagh Glass leaders talk optimization plans amid ‘new normal’ for demand
Improving contracts, demand forecasting and capacity alignment are top of mind in 2026.
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Q AND A
Emterra is still growing its own way after 50 years
The Canadian company has expanded from a one-woman paper recycling operation to a business with five divisions, 19 MRFs and its own producer responsibility organization. CSO Paulina Leung talks future growth.
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SPONSORED
The smarter alternative to discounting: What your customer data can tell you
When shoppers are watching every dollar and you need to maintain sales, slashing prices may not be the safest move.
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NEWS
Meta Signs Content Deal With Wikimedia To Power AI Projects
All the major platforms are working to secure content access deals.
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NEWS
X plans to combat AI-generated content while promoting Grok
The platform’s head of product announced anti-bot detection measures, while its chatbot is being widely offered to assist with post creation.
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DEEP DIVE
‘It’s not going to be easy’: Food industry faces uphill growth battle in 2026
As CPG companies aim to improve their businesses amid a challenging environment, some firms are expected to cut jobs, lower prices and boost innovation to increase their competitiveness.
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Q AND A
How American Eagle is kicking off its deal with the new face of soccer
The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.
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BRIEF
Meta to shoot past Google in digital ad revenue for first time: Emarketer
Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.
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NEWS
UNFI names first chief digital services officer
The appointment of Alexis Josephs comes as the company focuses on growing its suite of services for retailers and suppliers.
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BRIEF
AI fueled massive surge in fraud losses last year, study finds
In a major shift in the threat landscape, AI fraud surpassed traditional fraud, according to Pindrop research.
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NEWS
Maintaining brand relevancy: Here’s what the numbers say
Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.
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BRIEF
My Place Hotels opens second Arkansas property, targeting ‘high-demand’ markets
The 63-key My Place Hotel — Jonesboro, AR, brings the extended stay brand to an area “defined by steady business, healthcare and long‑term travel demand.”
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BRIEF
Can the maker economy drive local economic revitalization? 6 Michigan communities are about to find out.
Leaders from six Southeastern Michigan communities will receive training on revitalizing downtowns by supporting small-scale manufacturing.
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COLUMN
The Friday Checkout: Amazon’s Prime-first approach to grocery
Amazon has refocused its grocery ambitions on what it does best: melding e-commerce with its membership program.
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NEWS
In 2026, more HR leaders are focused on training — and not just for AI skills
A shifting job market and desire for better workforce management may be why more HR pros considered learning a top priority this year, experts said.
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NEWS
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
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BRIEF
Ben & Jerry’s owner to offer ice cream at entertainment venues through Mini Melts partnership
The agreement advances Magnum's out-of-home growth strategy by targeting consumers in high-traffic locations.
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DEEP DIVE
Is the apartment industry ready for an AI job apocalypse?
Signs of trouble are already appearing in unemployment numbers among younger workers as operators, investors and economists watch for weakness in tech hubs.
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NEWS
Bic reignites ‘Flick Your Bic’ tagline for a new generation
A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.
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NEWS
TikTok for Business introduces campaign to drive in-app shopping
The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.
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NEWS
What needs to happen for urban apartment development to return?
Parking requirements, permit fees and zoning reform are among the solutions that would incentivize higher-density development, housing advocates say.
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BRIEF
Environmental performance a ‘core pillar’ of business strategy: report
Most companies say environmental planning delivers competitive advantage, increased investment, and cost savings, according to a survey conducted by sustainable solutions provider Onterris.
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SPONSORED
Manufacturing procurement: Transform sourcing into strategy
Why leading manufacturers are rethinking procurement to boost visibility, control and competitive advantage.
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NEWS
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
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NEWS
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
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SPONSORED
6 ways to get digital upgrades right for your customers
Overcome these six common challenges when designing your digital front door to improve CX.
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SPONSORED
You built a business to be your own boss. So why does your business feel like the boss now?
But somewhere between launch and growth, entrepreneurs find that the business that promised freedom starts making demands of its own.
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BRIEF
Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’
The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”
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NEWS
Reddit releases new small business marketing guide
The 13-page publication outlines key product trends in the app and provides an overview of related subreddit communities.
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SPONSORED
4 challenges growing eCommerce businesses often face — and how to address them
Scaling a business introduces unavoidable operational and strategic challenges.
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BRIEF
SBTi lays out strategy pivot to expand role as climate action ‘transformation partner’
The global standard-setting organization said “the world has changed significantly since its founding” and that its strategy for the rest of the decade “marks a clear shift.”
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COLUMN
The Friday Checkout: ShopRite’s integrated approach to GLP-1s
The Northeast grocery chain offers a notable example of how retailers can tie together their pharmacy and grocery operations to meet the booming trend.
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DEEP DIVE
Autonomous vehicles are driving the auto industry toward humanoid robots
Learnings from autonomous-vehicle development fit nicely with robotics, which industry executives said could become a potential $100 billion-plus market by decade end.
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NEWS
Block leans into its AI future
After cutting 4,000 jobs, the company is eager to demonstrate the benefits of artificial intelligence both internally and for customers.
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SPONSORED
2026: The year agentic AI transforms industrial manufacturing
See how agentic AI helps manufacturers automate decisions, boost resilience and scale value.
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NEWS
Producers just passed a major packaging EPR deadline. Now what?
Many companies may still be behind on a May 31 deadline, while others can shift some focus to optimizing packaging. Eunomia, Pure Strategies, EY and Washburn Consulting weigh in.
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NEWS
Meta Outlines How It’s Improved Reels Recommendations
Meta is using direct user feedback to improve recommendations.
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OPINION
How to build construction teams without hiring a single person
Construction execs often wear too many (hard) hats. Sharing responsibilities can help reduce bottlenecks, writes a consultant.
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SPONSORED
How smart eCommerce brands should balance automation with the human touch
For eCommerce business owners, the real challenge isn’t how to gain efficiency – it’s deciding where automation should stop and the human touch should remain.
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NEWS
Limble launches AI tools, appoints new CEO
The software company’s new chief, Gary Specter, will help the company integrate AI technologies into its maintenance management platform.
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NEWS
American Eagle to close Quiet Logistics business
The third-party logistics provider will discontinue services in the coming months and end operations at fulfillment centers in Boston and Dallas.
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Q AND A
How Scotts Miracle-Gro evolves marketing as gardening goes year-round
The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.
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NEWS
Treasury releases tax credit language that could spur biogas investment
The agency released draft language guiding the credit, which was created by the Inflation Reduction Act and extended by the One Big Beautiful Bill Act. Elsewhere, Waga Energy and others announced new projects.
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NEWS
Is Meta really dying?
The New York Times recently published an opinion piece suggesting that the company is at the beginning of the end, but it’s more complicated than that.
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BRIEF
Business travel spending reached $538.5B in 2024: GBTA
The spending directly impacted U.S. hotels, per a new report, though optimism among global business travelers declined in 2025 and 2026 due to geopolitical and cost concerns.
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