With over 100 million users , sponsored pins, and new buyable pins , there’s no doubt that Pinterest will become the go-to social network for businesses to convert interests into sales in 2016. But how will they do it?
Research has shown that Pinterest users buy more frequently than users of any other social network - so how do you connect with them and turn them into your customers? This infographic outline the 'how and why' of Pinterest for business.
KPIs are the lifelines of social media analytics. The competitive analysis of those KPIs is also of prime importance to social media marketers. The fact is that most of the companies spend a lot of time and resources in identifying and analyzing the right KPIs from social media tools like FB, Twitter, YouTube, Pinterest, and Google+.Pinterest, and Google+. But, how intelligent, sufficient or intuitive are the built-in analytics sections of these popular social media platforms?
Pinterest sees a massive surge in activity around the holiday season, with people coming to the platform seeking gift and recipe inspiration, in particular. Given this, and the wider attention Pinterest is seeing overall, is the platform a good fit for your brand?
Pinterest has introduced some new size options for embedded Pins, enabling users to showcase their Pin images, in all their glory, on their websites. And the change could have some significant benefits for overall click-through rates.
When it comes to ecommerce shopping on social media platforms, it seems like most of the social media giants have failed thus far to take a large slice of consumer’s ecommerce shopping dollars. However at the end of 2015, it seems that big social media brands have finally started to turn the corner on social shopping. Social media companies like Pinterest, YouTube, Facebook and Twitter are starting to roll out new advertising and native shopping features as they try and get a piece of consumers retail dollars.
As Pinterest draws more attention as a marketing channel, let’s look at a couple of campaigns - from two divergent sectors: home décor and dairy products - that used slightly different approaches to harvest the outcomes they wanted from Pinterest .
For non-profits, tough economic times hampered by a slow recovery have dealt a major blow to organizations looking to make an impact in the world. Increasingly charitable organizations have turned to non-traditional means for raising awareness and reaching potential donors.