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May 26, 2016
Food and Drink is by far the largest and most active category on Pinterest. So which are the most popular foods on the platform? Mavrck recently conducted a large-scale study to find out.
What Kind of Content to Pinterest Users Eat Up? [Infographic] | Social Media Today
May 18, 2016
Pinterest has rolled out a new way in which pin and re-pin counts are displayed, with all repins from a specific URL now included to provide a more accurate pin count.
May 04, 2016
In this post, contributor Melissa Megginson explains how to use Pinterest boards to inspire your audience, along with techniques for creating great boards that speak to your brand's strengths
The Complete Guide to Creating Pinterest Boards | Social Media Today
May 02, 2016
While many businesses use Pinterest for B2C marketing, the platform offers unique opportunities for B2B marketing as well.
How to Make Pinterest Work for Both B2C and B2B Marketing [Infographic] | Social Media Today
April 19, 2016
Pinterest has started rolling out a re-designed and re-built mobile app, with faster load times and sleek, streamlined features to improve the user-experience.
Pinterest Rolls Out Re-Vamped, Faster Loading App to Improve User Experience | Social Media Today
April 01, 2016
Is SEO a part of your Pinterest strategy? Make sure your brand gets found on the platform by following these best practices.
March 26, 2016
Earlier this month, Pinterest opened up some new advertising tools to its self-serve ads platform, making them available to small and mid-sized businesses.
Quick Guide: Self-Serve Ads on Pinterest | Social Media Today
March 25, 2016
Pinterest is talking up the performance of their cinematic pins advertising product, noting that they're able to boost both brand awareness and purchase intent by 25%+. But as the platform puts more emphasis on selling, is it also moving away from its 'social network' roots?
Pinterest Cinematic Pins Boosting Brand Awareness and Purchase Intent | Social Media Today
March 15, 2016
Pinterest has emerged as one of the most prominent social media sites on the web, especially among the female demographic. But can Pinterest be leveraged to generate revenue?
3 Simple Ways to Generate Traffic On Pinterest | Social Media Today
March 15, 2016
Rivalfox tracked Fortune 500 companies on Pinterest over a two month period, finding that while 38% of Fortune 500 companies have a Pinterest account, only 17% actively use the platform to engage with their audience.
Only 17% of Fortune 500 Companies Actively Use Pinterest | Social Media Today