So much podcast goodness coming at you this week! Bryan Kramer is on our show! We talk Human to Human #H2H. We talk TED Talks. We predict the future. We also have some great listener questions. Ever wonder about social media in regulated industries? Social media marketing automations? How about Employee Advocacy for B2B? We've got it covered for you.
In this episode: Something new! This time I ask YOU, our listeners, a question. It's all about hacking the future of work. #NewWayToWork ... So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one - ROI. You'll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more?
Episode 010 In this episode: Welcome back to our show! After a brief hiatus, and whole new name change, we are back in action! Today, we have a special treat, a live/recorded version of our podcast straight from the 2014 Employee Advocacy Summit presented with The Social Shake-Up 2014. Together with my four event panelists, we take on questions directly from our audience of awesome summit attendees. It was a super fun session with lots of laughs mixed in with the nitty gritty of the day. Definitely a conversation you don't want to miss!
If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for more than one reference as proof.
In this episode: Today we welcome Vanessa DiMauro, CEO of Leader Networks. Named by Forbes as a Top 40 Social Marketing Masters Worldwide, we are thrilled to have her on our show! Stay with us as we take a look into Ric Dragon's crystal ball and discuss the future of social networking. Also, get an inside look at the highlights of the upcoming 2014 Employee Advocacy Summit, hosted by Denise Holt, Chris Boudreaux, and Susan Emerick, and presented with The Social Shake-Up 2014 this September in Atlanta.
Podcasting appears to have usurped the roles of infographics and video among industry discussions of multi-media branded content. A recent survey by The Social Media Examiner (SME) of 300 industry professionals found that 24% of marketers intend to begin using more podcasts in the next 12 months
The growth of expense reporting software company Expensify was built on more than the features of its product. The company creates advocacy among employees within customer companies to influence those responsible for procurement. This activation, along with responsive support - via email, online videos from Grovo and webinars - supplants the need for a traditional sales organization. In this conversation, Jason Mills of Expensify and I take a deep dive into the company's non-traditional — and rather successful — marketing approach.
"The ideal American entrepreneur type thing" features podcaster and online book reviewer Alex C. Telander, bookbanter.net/. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Alex Simpson
"This new voice thing" features podcaster Brad Pendergraph, wholelotofnonsense.com. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Chris Cavallari, filmosity.com