You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Reddit is tough. You can’t just post a promotional link to your blog and hope that people will like it – even if it is perfectly relevant and informational (trust me – I learned the hard way). You have to figure out the right game plan for using Reddit in a way that will help you grow without annoying the mass of angsty Redditors .
There's a saying on the internet, "If you're not paying, you're the product." The sentiment behind the quote is that the free social networks are getting everything from you, and you're getting nothing in return. You the user create posts, upload pictures, and basically make their content for free while whichever social network you use throws ads at you and monetizes everything about you.
Last week, Reddit CEO Ellen Pao resigned from her position, the latest in the ongoing turmoil seemingly eating the social networking site alive. Pao’s mandate was to build Reddit’s commercial appeal in an effort to better monetize Reddit’s audience. But as Pao discovered, it’s not that easy. The uproar at Reddit serves as a reminder of the fragile relationship between audience and social platforms, and why social networks must tread carefully when seeking to implement change.
If you work in the community or digital space, it's been impossible not to follow the turmoil at Reddit over the last week. It's been cause for a lot of anxiety because until this turmoil hit, Reddit was viewed as a community success story - if Reddit can't make community work, than who can?
Hundreds of sections of Reddit, the online discussion board, were shut down on Friday in an apparent protest of the recent firing Victoria Taylor, the site's director of talent. After word of her dismissal spread through the company, moderators for the site, who are all unpaid volunteers, blacked out their subreddits (individual discussions within the site divided into topics such as books, technology, movies, etc.)--and in effect, took the site down.
Today marks the tenth birth day of ‘the front page of the internet’, Reddit . The social media-via-bulletin board site has long been a source of divisive and controversial content, but it’s also built a reputation as a leader in online trends and hold many opportunities for those who go looking.
Online or not, any community is going to have its, well, its completely awful human beings. The struggle, in both United States law and now with online communities in the 21st century, is how to balance the rights of individuals with the rights, privacy, and health of the community.
Reddit, the online message forum, announced last week that it is updating its policies to curb harassment between users on its site. The decision follows Twitter’s roll-out of new anti-harassment tools this spring, and many consider the changes to be long-coming.
Let me guess what your small business online marketing strategy involves. In three words: blog, Facebook and Twitter. Now there’s nothing wrong with that. In fact, if you had any sense that is exactly what your online marketing strategy should look like. If you play your cards right, this may be all you’ll ever need to effectively promote your small business online.