Are you constantly checking your traffic stats in Google Analytics? Looking at which pages receive traffic and how long site visitors remain on the page? Maybe you dig a little deeper and check which landing pages are performing well and maybe even examine the conversion rate for your goals.
Though social media can often times be a long term investment, many of us are faced with the challenge of measuring short term results. Referral traffic can be one important metric within your social media evaluation program. Here’s a comparison of which social media channels generate the most referral traffic and highest ROI.