You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Are you constantly checking your traffic stats in Google Analytics? Looking at which pages receive traffic and how long site visitors remain on the page? Maybe you dig a little deeper and check which landing pages are performing well and maybe even examine the conversion rate for your goals.
Though social media can often times be a long term investment, many of us are faced with the challenge of measuring short term results. Referral traffic can be one important metric within your social media evaluation program. Here’s a comparison of which social media channels generate the most referral traffic and highest ROI.