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May 11, 2016
Research shows that consumers expect quick response from brands they contact via Facebook and Twitter - but is that expectation the same for review sites like Yelp and TripAdvisor?
April 13, 2016
I n this post we'll tell you why Yelp sometimes filters legitimate reviews and give you some tips for improving the chances that your re views stay recommend ed.
March 04, 2016
While many business owners often feel overwhelmed by online reviews, small businesses need them to survive. So how much is an online review actually worth, both for and against your business?
March 03, 2016
Reviews are a double-edged sword for businesses. While they increase visibility, and credibility, online, they can also be used against you - and one bad review can haunt a brand for years. Here are some tips on dealing with negative comments.
4 Tips for Overcoming Negative Reviews on Social Media | Social Media Today
January 06, 2016
For public relations practitioners, every "crisis" is an opportunity, so is every negative review. When a customer engages with your business online, they are reaching out to communicate with you in a public sphere visible to everyone. In the new media landscape, humanizing your brand with a personalized reply provides an opportunity to be perceived as humorous, humble, sincere, reasonable or any desired adjective under the sun!
December 21, 2015
Learn more about the real impact that negative reviews are having on your business.
Negative Reviews and their real impact
December 18, 2015
What do you do if you've got a bad rating on Yelp? This post looks at four ways to respond to negative Yelp reviews, and how they can be used to benefit your business.
Using Yelp Reviews for Customer Service
November 18, 2015
It’s f inally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple , which was originally marketed as a “Yelp for individuals."
November 17, 2015
A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widespread changes were made in policy or offerings based on what people said on review sites. The most interesting nugget was that it wasn’t just the feedback of their own hotel that was acted upon, but reviews given to other hotels that were deemed helpful in making strategic growth decisions.
How smart local businesses are using online reviews to improve their business
November 10, 2015
For most small business owners, a large portion of their new business comes from word- of- mouth. Many of these business owners don’t ask for or promote online reviews or feedback - t he typical theory is that a bad review will impact them negatively, so they would rather have no reviews than risk even one negative comment .
Your Customers Are Talking About You – Do You Know What They're Saying? | Social Media Today