Recent Posts

8 Internet User Statistics Every Small Business Should Know About

SearchDecoder
For the past couple months I have been working with WikiReviews, a better place for online reviews, to help them launch their platform, and we put together couple statistics that inspired us when we thought about the value we can deliver not only to the review and wiki communities, but also to small businesses that suffer from spam and negative reviews which pollute existing platforms.
8 Internet User Statistics Every Small Business Should Know About

Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

Kayla Minguez
What social media strategies are getting companies reviews today? Using screenshots, real-time responses and providing reminders about reviews are some to the most effective.
Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

What Do Online Reviews Have to Do with Your Business and Its Success?

arhefter
We’ve all heard about how notoriously sinister Yelpers can be. In one review, they can bring a business to its knees and make its owner cry out in mercy. Yelp seems to be the popular place for people to go before visiting an establishment for the first time.
What Do Online Reviews Have to Do with Your Business and Its Success?

Yelp's Algorithm Will Be Its Downfall

Ezra Chasser
It goes without saying that reviews tend to skew negative, right? Far more people run to TripAdvisor or Amazon after a terrible experience than an amazing, or even satisfactory, one. Yelp's algorithm that automatically decides which reviews are good or bad has created a toxic environment of trolls and fake reviews.
Yelp's Algorithm Will Be Its Downfall

Social Media and the New Culture of Tipping

KenMueller
After you’ve paid the bill, don’t stop. Hop on your smartphone or computer the first chance you get, and let them know how they did. The problem is that our customers are more likely to complain than praise. As Peter Blackshaw states, "Satisfied customers tell three friends, angry customers tell 3,000."
Social Media and the New Culture of Tipping

Amy's Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule

MarcMeyer
Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%
Amy's Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule

The Review of Reviews [INFOGRAPHIC]

nealvora
Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.
The Review of Reviews [INFOGRAPHIC]

5 Social Networks That Local Businesses Shouldn’t Ignore

thezenagency
Are you a local business and looking to increase your online visibility through social media? There are thousands of social networks and social media websites, but in this article we have highlighted five that can prove highly effective as part of a social media marketing plan.
5 Social Networks That Local Businesses Shouldn’t Ignore

Lessons for Social Media Campaigners Learned from the Backlash Against KONY 2012

Deborah Sweeney
What works in the macro scale works in the micro scale, so even if you would never think that your own social media campaign could ever be received with this level of reaction, it is better to be safe and prepare a response just in case.
Lessons for Social Media Campaigners Learned from the Backlash Against KONY 2012

Responding to Reviews Online

Charity Hisle
Customer ratings and reviews land at the top of search results. In most cases, it is advised to respond to negative and positive reviews. What additional measures can you take besides responding to reviews?