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February 21, 2017
Influenster has conducted a new survey to get an understanding of the key influencing factors in the shopping process for women.
How Women Use Reviews to Influence Their Shopping Decisions [Infographic] | Social Media Today
December 21, 2016
How can you respond to a negative review online? Contributor Randy Milanovic offers some tips in this post.
Best Practices for Replying to Negative Google Reviews | Social Media Today
November 07, 2016
Looking to capitalize on the influence of word-of-mouth recommendations, Facebook is ramping up it's efforts to boost consumer review activity on the platform.
Facebook Introduces New Features to Capitalize on Growth in Reviews | Social Media Today
September 26, 2016
Here are 5 ways that using this kind of positive UGC will improve your social media presence.
5 Ways Testimonials Can Improve Your Social Media Presence | Social Media Today
July 26, 2016
While organic reach is in decline, data shows that a growing number of people are looking to Facebook for reviews and information about businesses.
3 Things Every Marketer Should Know About Reviews and Ratings on Facebook | Social Media Today
May 11, 2016
Research shows that consumers expect quick response from brands they contact via Facebook and Twitter - but is that expectation the same for review sites like Yelp and TripAdvisor?
April 13, 2016
I n this post we'll tell you why Yelp sometimes filters legitimate reviews and give you some tips for improving the chances that your re views stay recommend ed.
March 04, 2016
While many business owners often feel overwhelmed by online reviews, small businesses need them to survive. So how much is an online review actually worth, both for and against your business?
March 03, 2016
Reviews are a double-edged sword for businesses. While they increase visibility, and credibility, online, they can also be used against you - and one bad review can haunt a brand for years. Here are some tips on dealing with negative comments.
4 Tips for Overcoming Negative Reviews on Social Media | Social Media Today
January 06, 2016
For public relations practitioners, every "crisis" is an opportunity, so is every negative review. When a customer engages with your business online, they are reaching out to communicate with you in a public sphere visible to everyone. In the new media landscape, humanizing your brand with a personalized reply provides an opportunity to be perceived as humorous, humble, sincere, reasonable or any desired adjective under the sun!