- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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What social media strategies are getting companies reviews today? Using screenshots, real-time responses and providing reminders about reviews are some to the most effective.
We’ve all heard about how notoriously sinister Yelpers can be. In one review, they can bring a business to its knees and make its owner cry out in mercy. Yelp seems to be the popular place for people to go before visiting an establishment for the first time.
It goes without saying that reviews tend to skew negative, right? Far more people run to TripAdvisor or Amazon after a terrible experience than an amazing, or even satisfactory, one. Yelp's algorithm that automatically decides which reviews are good or bad has created a toxic environment of trolls and fake reviews.
After you’ve paid the bill, don’t stop. Hop on your smartphone or computer the first chance you get, and let them know how they did. The problem is that our customers are more likely to complain than praise. As Peter Blackshaw states, "Satisfied customers tell three friends, angry customers tell 3,000."
Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%
Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.
Are you a local business and looking to increase your online visibility through social media? There are thousands of social networks and social media websites, but in this article we have highlighted five that can prove highly effective as part of a social media marketing plan.
What works in the macro scale works in the micro scale, so even if you would never think that your own social media campaign could ever be received with this level of reaction, it is better to be safe and prepare a response just in case.
Customer ratings and reviews land at the top of search results. In most cases, it is advised to respond to negative and positive reviews. What additional measures can you take besides responding to reviews?
"Social media is taking off" features app reviewer Bryan Schiele, bryanschiele.com. Part of Elastic Lab’s Culture of Content Creation video series on digital content creators. Filmmaker: Nick Gasmena