Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense? Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?
Throughout my many years having a blog, as well as reading my favorites through BlogLovin’ on a daily basis, I have a pretty good background in what makes blogs so attractive to their target audiences. The main thing I’ve realized is that the more niche your blog is, the better likelihood you’ll have at attracting the engaged audience you’ve always wanted to. It also helps with SEO, because longtail keyword searches produce more relevant traffic that is likely to return to your site and spend more time there.
Since there are thousands of sites out there that are vying for consumers’ attention, it is essential that you deliver your points quickly and easily enough for all Internet users to understand. If your copy can grab people’s interest and maintain it, you’re on a strong path to conversions.
Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners."
Branding. It’s what smart businesses do when taking their marketing to the next level is the order of the day. But there’s more to branding than getting your message broadcasted the right way.It’s time for some class rules.
Social Media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy. Failure is often a result of using social media before taking time to understand it, including asking the questions why do people engage on it and what are the unwritten rules that govern its use. ad campaign. It's like trying to run before one has learned to walk.
Just because it’s online and not in front of a person, it doesn’t mean there is a new code of conduct. The best commercial boundaries are always based on elements of the above points. Social media engagement is just the same. The old rules of business apply here, too.
If you were to ask your average person if they enjoyed being constrained by rules, most would beg to differ. It's a geeky and dare I say anal-retentive notion to be fans of the rules. Despite what most of us claim, we rely on and find safety in rules. When driving blog traffic, we all know that...
I’ve advised too many people for too long on this that it needed to be a blog post. Read the FINE print! Too many people are running Facebook Fan Pages under the guidance of social media experts, gurus, ninjas… whatever are running the risk of getting their page banned by Facebook. Facebook...