A look at the three types of search and how you can optimise your website to generate better leads. In a time when getting found online is of the utmost importance, understanding how your potential audience searches for your content and the stage in which they are in when searching, can make a huge difference to your conversion rates.
RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.
An online sales funnel is not a whole lot different from a traditional sales funnel. Your online sales funnel is like the ‘road map’ or process that consumers go through from the moment they become a prospect, to the moment they purchase - and it all happens online.