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scott monty

May 23, 2014
This week we had the opportunity to celebrate the accomplishments of Scott Monty as he left Ford to begin a new chapter in his storybook career. As we were celebrating Scott, we had the opportunity to also look back at social media over the past seven years, as well as where social media is heading.
May 21, 2014
While I was not stunned to learn that Scott Monty is leaving Ford, I was more taken aback by Shel Israel’s view, which he’s been talking about on Facebook, that Monty’s departure is part of a larger trend, a trend of social media innovators and rock stars leaving large companies.
July 17, 2012
Feel a need for more control in your company's social marketing? Ric Dragon of DragonSearch talks up his process approach in this interview.
March 10, 2011
Scott Monty has got a rather interesting and very insightful blog post where he comes to ponder how every year there are a bunch of people out there, coming from different places, who keep questioning whether blogging is dead or whether we are enjoying the last few days of that phenomenon that got...
July 30, 2010
The ford explorer campaign has been getting a lot of attention... this is how well it's doing according to John Bell, Managing Director of Ogilvy 360, who along with Team Detroit, created and managed this campaign with Ford.
July 26, 2010
Listen to Scott and I talk about the campaign in this exclusive interview! It’s hard to go anywhere today on the web and not get the news that Ford is “revealing” its latest version of the Explorer, the SUV that practically launched the category many years ago. Social Media Today checked in with...
February 01, 2010
Scott Monty's social media activity at Ford is often used as a good example of how businesses can use the tool. Steve Rubel ran into Scott at an event recently and shot this quick video where Scott talks about his day job, how social media is integrated into Ford's communications activity and how...
February 19, 2009
Earlier this year I gave a talk on something I believe is an emerging trend whether we like it or not. The idea of everyday people spending countless hours building and managing their reputations online. I made the comparison of this equity generating behavior to that of brand building. Ordinary...
December 23, 2008
A couple of weeks ago on the heels of Ford's appearance before some Congressional committees, I had to deal with a major firestorm online. In short, the issue was that there was a Ford fansite called that received a cease & desist letter from Ford, and the owner posted that...
December 18, 2008
Roxanne Darling beat me to the punch line with this post," How Ford Can Ramp Up It's SocialMedia Turnaround Story of 2009 ." In February 2007 I wrote the blog post, " Is Dell The Biggest BloggingStory of 2007 ?" The post discussed the potential of Dellthrough its use of social media and strategy to...