Impacting search results isn’t as simple as it used to be. There are no shortcuts to winning Google's heart but there are still 6 steps you should use to optimize your social profiles for maximum SEO value.
As reported by the Wall Street Journal and the New York Times, a privacy agency of the French government has rejected an appeal by Google that the 'right to be forgotten' be limited to just European versions of the search engine.
SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn’t come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them.
Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking for something specific via a search engine. This may seem subtle, but it’s a major shift in how a search engine operates, and it’s already changing the game for how people seek out products and services.
Social is based on serendipity, while Search is based on intent. That means while people find things in social media through recommendations and referrals (that they weren't necessarily looking for), people use search engines to find something specific (which usually results in better sales).
Following Instagram's announcement last month of a major upgrade to it's mobile search functionality - making it easier for users to find trending, location and theme based content - the Facebook-owned image platform has unveiled a similar upgrade to its desktop experience.
There was a time when a mobile website, or responsive design, was considered a luxury. Big brands, and tech savvy website owners, were really the only ones that considered it important. The proliferation of smartphones, tablets, and even mobile devices like smartwatches , means that more and more people conduct their online business on mobile devices.
For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. Google is in the business of organizing information and making it “universally accessible and useful.” It does not want to render unpopular, inaccurate or incomplete search results. Its future depends on it.
I recently came across a report on Shareaholic about how social media generated almost a third of all website referrals during the last quarter of 2014. I thought the report was interesting primarily because it leads to the following conclusions: “ Social media platforms are eating every other traffic source’s lunch.” and "Facebook drives 1/4 of overall traffic.”
I heard it again last week, "I"m so frustrated by SEO!" The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like "mystery," "black magic" and "black box." Yet, SEO is not a mystery. It's certainly not black magic. But there is some truth to the suggestion that it might be a black box. I'll explain why.