Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking for something specific via a search engine. This may seem subtle, but it’s a major shift in how a search engine operates, and it’s already changing the game for how people seek out products and services.
Social is based on serendipity, while Search is based on intent. That means while people find things in social media through recommendations and referrals (that they weren't necessarily looking for), people use search engines to find something specific (which usually results in better sales).
Following Instagram's announcement last month of a major upgrade to it's mobile search functionality - making it easier for users to find trending, location and theme based content - the Facebook-owned image platform has unveiled a similar upgrade to its desktop experience.
There was a time when a mobile website, or responsive design, was considered a luxury. Big brands, and tech savvy website owners, were really the only ones that considered it important. The proliferation of smartphones, tablets, and even mobile devices like smartwatches , means that more and more people conduct their online business on mobile devices.
For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. Google is in the business of organizing information and making it “universally accessible and useful.” It does not want to render unpopular, inaccurate or incomplete search results. Its future depends on it.
I recently came across a report on Shareaholic about how social media generated almost a third of all website referrals during the last quarter of 2014. I thought the report was interesting primarily because it leads to the following conclusions: “ Social media platforms are eating every other traffic source’s lunch.” and "Facebook drives 1/4 of overall traffic.”
I heard it again last week, "I"m so frustrated by SEO!" The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like "mystery," "black magic" and "black box." Yet, SEO is not a mystery. It's certainly not black magic. But there is some truth to the suggestion that it might be a black box. I'll explain why.
Combined, Facebook's two announcements last week shed light on Facebook’s upcoming ecommerce and mobile commerce strategies. Using The Find, Facebook can create a shoppable search engine that rivals Google and Pinterest, and then, through its payments capabilities, the company can process transactions for those items via mobile –– all without having to leave the app.
Recognizing that more and more users are coming to Google through their smartphones, beginning April 21st, the company will introduce an entirely separate search index for the mobile market. What makes this idea truly unique is that it takes advantage of a piece of technology you might not think of as being groundbreaking – the phone itself.
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.