Recent Posts

Digital Business: 6 Focus Areas For Being Found Online

danielnewmanUV
Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start?
Digital Business: 6 Focus Areas For Being Found Online

The 7 Best Questions from My Reddit SEO AMA (Ask Me Anything)

larrykim
A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit. I wanted to share some of the super smart SEO questions the Reddit group had for me, along with my answers. Enjoy!
The 7 Best Questions from My Reddit SEO AMA (Ask Me Anything)

The Future of SEO: Topics Instead of Keywords

expresswriters
Here we are, eight months into 2014, and we’re already talking about the future of SEO. It seems like just yesterday we were discussing how to blast off your SEO content and rankings for the future—2014. We saw noteworthy changes in optimization, including Google’s unmistakable push for content over tactical rank increasing strategies. As we march forward, the future of SEO comes into clearer focus: and the future is topics instead of keywords.
The Future of SEO: Topics Instead of Keywords

Content Marketing Minds: 7 SEO Myths, Busted!

JeanSpencer
When it comes to SEO, there are about a million beginner guides to getting started. They feature things like basic differences between on-page and off-page SEO, what Hummingbird was, and the importance of "original content." Blah, blah, blah. I wanted to know MORE!
Content Marketing Minds: 7 SEO Myths, Busted!

Is Keyword Rich Anchor Text No Longer Useful In SEO Content?

expresswriters
Keyword rich anchor text, once a very much alive and powerful way to get backlinks, has completely gone out of style. It’s no longer a useful tactic for SEO web content. Whether in your blogs, guest blog content, web content or any content published online, it’s good sense to avoid exact match keyword anchor texts. Let’s explore just why this good old precept is now an outdated no-no.
Is Keyword Rich Anchor Text No Longer Useful In SEO Content?

Local Marketing Gets a Toy

CarolineMelberg
Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun.
Local Marketing Gets a Toy

Against SEO: I'm Not Writing For Bots

Deidre Woollard
"We write for two audiences now, people and bots.” I’ve said that numerous times, in lectures, in one-on-one sessions about social media.
Against SEO: I'm Not Writing For Bots

Quality SEO Services: Why It's Better to Pay More

Michael Bird
When you go to buy a scuba tank, who do you buy from: a five-star, expensive company or a three-star, less expensive company? Naturally, you don’t want to run out of air while deep under water so it’s justifiable to pay a little more for a product you know you can trust. The same method applies when spending money on quality SEO services. You tend to get exactly what you paid for.
Quality SEO Services: Why It's Better to Pay More

SEO, Social & Email: 10 Best Practices

Alistair Norman
The best practices covered in this post are proven tactics in SEO, social media and email marketing. These expert tips are a great and solid foundation to build on when evaluating and growing the maturity of your organisation’s digital marketing strategy.
SEO, Social & Email: 10 Best Practices

SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?

expresswriters
Search engine optimization? Isn’t that dead? Nope! If you thought it was, then you were misinformed. SEO isn’t dead or dying, it’s simply evolving, according to our SEO predictions for 2014. And it’s still important to know how to optimize without overdoing it.
SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?