Recent Posts

The SEO Horror Behind the Zombie Guest Blogging Apocalypse

chadpollitt
Scaled guest blogging for links is partially to blame for the proliferation of content across many verticals on the Internet today. A percentage of it is “Crap – The Content Marketing Deluge,” as described by Velocity Partners. According to The Content Promotion Manifesto, 2.73 million blog posts are published every day. It's noisy out there.
The SEO Horror Behind the Zombie Guest Blogging Apocalypse

How a Good Search Strategy Can Benefit Government

Brian Hughes
The government has lots and lots of information available, and in digital format, that is public in nature and available to anyone interested. However, that doesn't mean that the vast amount of data is easy to find. In fact, with the ever-changing landscape of offices, projects and divisions in government, finding particular reports on a topic can actually be a bit of a crapshoot.
How a Good Search Strategy Can Benefit Government

SEO and 11 Years of Google Algorithm Updates

chadpollitt
It’s taken Google many years to get its search engine where it is today. SEO is not something you do anymore; it’s what happens when you get everything else right. SERP success is now a trailing indicator of good PR and inbound marketing.
SEO and 11 Years of Google Algorithm Updates

Digital Business: 6 Focus Areas For Being Found Online

danielnewmanUV
Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start?
Digital Business: 6 Focus Areas For Being Found Online

The 7 Best Questions from My Reddit SEO AMA (Ask Me Anything)

larrykim
A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit. I wanted to share some of the super smart SEO questions the Reddit group had for me, along with my answers. Enjoy!
The 7 Best Questions from My Reddit SEO AMA (Ask Me Anything)

The Future of SEO: Topics Instead of Keywords

expresswriters
Here we are, eight months into 2014, and we’re already talking about the future of SEO. It seems like just yesterday we were discussing how to blast off your SEO content and rankings for the future—2014. We saw noteworthy changes in optimization, including Google’s unmistakable push for content over tactical rank increasing strategies. As we march forward, the future of SEO comes into clearer focus: and the future is topics instead of keywords.
The Future of SEO: Topics Instead of Keywords

Content Marketing Minds: 7 SEO Myths, Busted!

JeanSpencer
When it comes to SEO, there are about a million beginner guides to getting started. They feature things like basic differences between on-page and off-page SEO, what Hummingbird was, and the importance of "original content." Blah, blah, blah. I wanted to know MORE!
Content Marketing Minds: 7 SEO Myths, Busted!

Is Keyword Rich Anchor Text No Longer Useful In SEO Content?

expresswriters
Keyword rich anchor text, once a very much alive and powerful way to get backlinks, has completely gone out of style. It’s no longer a useful tactic for SEO web content. Whether in your blogs, guest blog content, web content or any content published online, it’s good sense to avoid exact match keyword anchor texts. Let’s explore just why this good old precept is now an outdated no-no.
Is Keyword Rich Anchor Text No Longer Useful In SEO Content?

Local Marketing Gets a Toy

CarolineMelberg
Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun.
Local Marketing Gets a Toy

Against SEO: I'm Not Writing For Bots

Deidre Woollard
"We write for two audiences now, people and bots.” I’ve said that numerous times, in lectures, in one-on-one sessions about social media.
Against SEO: I'm Not Writing For Bots