Recent Posts

20 SEO Sumos to Follow on Twitter

SearchDecoder
Here is a totally subjective list of the top SEOs to follow on Twitter (in no particular order). This is not an SEO seniority list or yet another popularity contest for link building. If you follow the SEO folks listed here, you are in a good company.
20 SEO Sumos to Follow on Twitter

What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

smatista
If you are a small business owner who finds Google's alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications.
What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

Google’s Panda 4.1 Update Will Change Your Content Marketing Strategy

Warren Knight
Google loves change probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form of Panda 4.1. With this new update, it has been reported by BrightEdge that brands saw an astounding 90% loss in their organic search footprint when Panda 4.1 hit the web late September.
Google’s Panda 4.1 Update Will Change Your Content Marketing Strategy

Avoid These SEO Traps During Conversion Rate Optimization

Chris Marentis
It’s easy for SEO specialists and internet marketers to get caught up in analytic data. After all, analytic data is the bread and butter of online marketing. But without a clear way to track conversion rates and returns, it’s all too common for internet marketing campaigns to quickly turn into Frankenstein-like creations.
Avoid These SEO Traps During Conversion Rate Optimization

The SEO Horror Behind the Zombie Guest Blogging Apocalypse

chadpollitt
Scaled guest blogging for links is partially to blame for the proliferation of content across many verticals on the Internet today. A percentage of it is “Crap – The Content Marketing Deluge,” as described by Velocity Partners. According to The Content Promotion Manifesto, 2.73 million blog posts are published every day. It's noisy out there.
The SEO Horror Behind the Zombie Guest Blogging Apocalypse

Best Free SEO Tools

AlbertMora
Having the right tools makes the job much easier, don’t you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy
 Best Free SEO Tools

Mobile Devices Are Changing The Way We Do Search

CarolineMelberg
It’s always good to do some reality checks every once in a while, and one reality check is getting a few different friends to show you what your marketing efforts and website pages look like on their phones.
Mobile Devices Are Changing The Way We Do Search

Creating Your Own Facebook Viral Loop

Edwin Huertas
Facebook loves sharing because it reinforces social and social is what Facebook is all about. And so before you know it, you’ve created your own framework for inducing massive virality around your business or around your topic of interest. This is the type of virality that will get you the numbers and, eventually, the conversions you seek.
Creating Your Own Facebook Viral Loop

Beyond SEO: The 3 Types of Search to Maximize Optimisation

Psyfreak02
A look at the three types of search and how you can optimise your website to generate better leads. In a time when getting found online is of the utmost importance, understanding how your potential audience searches for your content and the stage in which they are in when searching, can make a huge difference to your conversion rates.
Beyond SEO: The 3 Types of Search to Maximize Optimisation

Should You Invest Your Organic Efforts on Twitter or Facebook?

The Connor Group
Make sure that you select the best social media platform as to where you are concentrating your organic efforts.
Should You Invest Your Organic Efforts on Twitter or Facebook?