How many times have you gone to a site for information and found outdated content? If that site has been around for any length of time, there will be a lot of stuff on it — which is good for SEO because you have more reach — but that content could be clutter. That clutter is bad for SEO because it is poor quality.
You’ve probably heard the statistics: the first five results on any search result page receive 75 percent of the traffic. For that reason, your SEO strategy should focus on landing in those first five results.
Watching out for your rivals in business is a fundamental procedure if you want to become king of the castle. By viewing what they're doing and analyzing their success and more importantly their failures (this is something most people neglect in competitive research), you'll have the capacity to keep a leg up and an aggressive edge.
Michael Cottam recently took us on a journey in his Moz Blog post, “Leveraging Panda to Get Out of Product Feed Jail.” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
I have been thinking about this question: “What is the relationship between SEO and content?” Content is critical for SEO … but is SEO critical for content transmission? Today I would like to connect some dots between “viral,” SEO, and content type. Let’s get into this little case study.