I’m NOT calling SEO BS. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you’re sabotaging your success.
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience and giving them the information they want and need. The rest is all how-to information – how to lay it all out your content so you maximize your findability and ranking potential with search engines.
The key to organic SEO success is conceptually simple – you have to please Google AND your intended audience. But getting all the necessary ingredients in place to satisfy both can sometimes, often times, be a real challenge.
Have you ever worried about having your website hacked? According to Forbes, 30,000 web sites are hacked each day. These vulnerable sites can be infected with malicious code looking to suck the SEO score from your URL .
If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works. SEO is not rocket science. SEO or search engine optimization is not rocket science, but it is complicated. It has a lot of moving parts that all have to come together before you will start showing up and ranking well in search results.
Last week, we were sitting in a client meeting at the BuzzPlant office when the conversation turned to Google. If you don’t live and breathe SEO and website creation, then Google can be a daunting, mystifying force standing between you and your business. In our client meeting, we were discussing Google’s quirks and oddities when Jason, one of our jack-of-all-trades SEO consultants, threw out this statement: “Google is like a hyperactive teenager. You have to hold their hand, make it easy, and don’t make them look at too much at once.”
SEO never went away. It’s as relevant today as when people first noticed that it was possible to create targeted marketing campaigns using search results. But the game has changed and some of the things you used to do to optimize your sites for search may no longer be as effective. Here are some of the ways you can amp up your SEO game to be successful in today’s online marketplace.