Data geeks rejoice - Google has given Google Trends a major upgrade, with real-time data options, more data sources and more regional-specific info. The upgrade improves what was already a great resource for SEO and wider marketing purposes.
While search engines often provide a significant am ount of traffic to websites, it's important to remember that t he search engine is not the end user . The e nd u ser is the person behind the search, the person searching for an answer to their question. As such, your s emantic s earch s trategy shouldn't be limited to machine learning, but instead be equally focused on providing those semantic connections to our a udience, the human beings who are actually making the purchases.
For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. Google is in the business of organizing information and making it “universally accessible and useful.” It does not want to render unpopular, inaccurate or incomplete search results. Its future depends on it.
Search Engine Optimization (SEO): the process of getting traffic to your website through "free," "organic," "editorial," or "natural" results on search engines. The term "SEO" gets thrown around a lot in this digital age. It's seen as a short-term solution to bolster page hits and up website traffic. It seems to me, though, that what SEO really requires is a long-range perspective - one where what we're doing now benefits us in the future.
I’m NOT calling SEO BS. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you’re sabotaging your success.
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience and giving them the information they want and need. The rest is all how-to information – how to lay it all out your content so you maximize your findability and ranking potential with search engines.
The key to organic SEO success is conceptually simple – you have to please Google AND your intended audience. But getting all the necessary ingredients in place to satisfy both can sometimes, often times, be a real challenge.
Have you ever worried about having your website hacked? According to Forbes, 30,000 web sites are hacked each day. These vulnerable sites can be infected with malicious code looking to suck the SEO score from your URL .
If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works. SEO is not rocket science. SEO or search engine optimization is not rocket science, but it is complicated. It has a lot of moving parts that all have to come together before you will start showing up and ranking well in search results.