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November 07, 2015
Search Engine Optimization (SEO) is an ever-changing industry. What’s hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game. One of the best ways to stay informed is to track (and learn from) key statistics.
10 SEO Statistics Every Marketer Should Know About | Social Media Today
October 16, 2015
When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company's ranking on search engines is through your firm’s social media profiles.
How to Optimize Your Social Media Profiles for Search
October 11, 2015
Infographics aren't dead yet; here's why they still matter for SEO and how you can improve your infographic game.
October 11, 2015
Obtaining backlinks from authoritative, relevant sources can prove essential in boosting the search ranking of a website. But did you know that low-quality backlinks can have the opposite effect by lowering a website's search ranking – or worse, having the website removed from Google's index altogether? To avoid this problem, webmasters should take a proactive approach by conducting regular backlink audits.
Backlink audit
September 24, 2015
In the same way that a good written document should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they' re easy for Google and the other search engines to crawl and understand. Here's how you do it.
On Page SEO Content Structure and Link Valuation | Social Media Today
September 22, 2015
Impacting search results isn’t as simple as it used to be. There are no shortcuts to winning Google's heart but there are still 6 steps you should use to optimize your social profiles for maximum SEO value.
September 19, 2015
Are you actively using social media and SEO in your marketing mix? If not, you're handing a lot of money over to your competitors. If you are okay with giving other business owners stacks of cash (that could instead be in your pocket), then feel free to stop reading now. However, if you want to find out about an approach that is raking it in for others, then just take a few minutes to read this.
Social Media and SEO: A Strategic Integration
September 18, 2015
SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn’t come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them.
September 03, 2015
Having trouble staying up with Google's algorithm updates? The team an OnCrawl have put together an infographic which details every major Google algorithm update from the past 12 years.
Google Algorithm Updates - 2003 to 2015 | Social Media Today
August 27, 2015
Your business blog can be one of the most powerful online marketing tools. Regular, interesting and well-optimized content can offer your business a better way to build your brand, position yourself as an industry expert, provide an opportunity to speak to your audience and a great way to generate new leads. From an SEO (Search Engine Optimisation ) perspective, your blog can entice regular site crawling from major search engines like Google, boost social media signals and generate high quality links to your content.