In the same way that a good written document should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they' re easy for Google and the other search engines to crawl and understand. Here's how you do it.
Impacting search results isn’t as simple as it used to be. There are no shortcuts to winning Google's heart but there are still 6 steps you should use to optimize your social profiles for maximum SEO value.
Are you actively using social media and SEO in your marketing mix? If not, you're handing a lot of money over to your competitors. If you are okay with giving other business owners stacks of cash (that could instead be in your pocket), then feel free to stop reading now. However, if you want to find out about an approach that is raking it in for others, then just take a few minutes to read this.
SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn’t come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them.
Your business blog can be one of the most powerful online marketing tools. Regular, interesting and well-optimized content can offer your business a better way to build your brand, position yourself as an industry expert, provide an opportunity to speak to your audience and a great way to generate new leads. From an SEO (Search Engine Optimisation ) perspective, your blog can entice regular site crawling from major search engines like Google, boost social media signals and generate high quality links to your content.
Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking for something specific via a search engine. This may seem subtle, but it’s a major shift in how a search engine operates, and it’s already changing the game for how people seek out products and services.
You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is most certainly yes—with some balance. Your website should be easy for users to navigate and visitors should be able to quickly find what they’re looking for. And, perhaps most importantly, you want them to keep coming back for more.
Social is based on serendipity, while Search is based on intent. That means while people find things in social media through recommendations and referrals (that they weren't necessarily looking for), people use search engines to find something specific (which usually results in better sales).
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital marketing strategy and enterprise SEO departments were being built at companies around the world. While each had similar macro-goals, their tactical approach to digital marketing success was often much different and their KPIs reflected such. Fast forward to today – some would argue the two disciplines are damn-near homogenous. The tactics of yesterday just don’t quite work to drive organic search traffic like they once did. For many, in its place arose data informed content or inbound marketing. Much of the forward-thinking thought leadership of the time predicted this change, too.