Search Engine Optimization (SEO) is an ever-changing industry. What’s hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game. One of the best ways to stay informed is to track (and learn from) key statistics.
When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company's ranking on search engines is through your firm’s social media profiles.
Obtaining backlinks from authoritative, relevant sources can prove essential in boosting the search ranking of a website. But did you know that low-quality backlinks can have the opposite effect by lowering a website's search ranking – or worse, having the website removed from Google's index altogether? To avoid this problem, webmasters should take a proactive approach by conducting regular backlink audits.
In the same way that a good written document should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they' re easy for Google and the other search engines to crawl and understand. Here's how you do it.
Impacting search results isn’t as simple as it used to be. There are no shortcuts to winning Google's heart but there are still 6 steps you should use to optimize your social profiles for maximum SEO value.
Are you actively using social media and SEO in your marketing mix? If not, you're handing a lot of money over to your competitors. If you are okay with giving other business owners stacks of cash (that could instead be in your pocket), then feel free to stop reading now. However, if you want to find out about an approach that is raking it in for others, then just take a few minutes to read this.
SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn’t come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them.
Your business blog can be one of the most powerful online marketing tools. Regular, interesting and well-optimized content can offer your business a better way to build your brand, position yourself as an industry expert, provide an opportunity to speak to your audience and a great way to generate new leads. From an SEO (Search Engine Optimisation ) perspective, your blog can entice regular site crawling from major search engines like Google, boost social media signals and generate high quality links to your content.