Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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A recent report released by Shareablee named National Geographic, The Huffington Post and Bleacher Report as the top three brands receiving the most social shares in July. What lessons can we learn from them?
Measuring the success of an SEO online marketing campaign used to be as simple as analysing conversion rates and Google ranking positions but reporting on performance now has to consider high quality content and brand engagement as social media becomes an integral part of almost any campaign.
One of the great things about being social with your content is it presents you with very usable data about what your most popular posts really are. Then, you can continue to craft new blog posts around these same topic areas. Social media networks can be a tremendous source of traffic for your website.
Why does some content catch on and become popular? According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance of the content becoming contagious. Check out this infographic about how to make your content sharable.
Many studies don’t really reveal the motivations behind content sharing but a study by New York Times shows that 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 94% carefully consider how the information they share will be useful to the recipient.
Shareable content has a purpose. There is passion and authenticity behind it, a vision that is driven by overarching goals. Goals that were laid out when you started your blog. Before you begin to write your post, determine whether or not it is aligned with your desired goals. Will it produce the results you are hoping to achieve? Outlining the major points of your post and then fleshing each one out will keep you focused and on track.
With social media in the limelight, many companies have lost focus on business blogging. Although social media is a potentially powerful medium to share and publicize your original content, you must first create excellent content that readers will be compelled to share.