Quality content is vital to the success of any social marketing campaign. Even more critical is the ability to develop shareworthy content . The more shareworthy your content, the more exposure your brand will receive. Regardless of how well written a piece of content might be, if it is not optimized specifically for social media, there is a good chance that it will fail in terms of gaining traction on social media networks. The good news is that there are some specific steps you can take to make certain that your social media content is shareworthy
Social media sharing is a way through which you can share images, videos, and data’s with in few fractions of seconds. The amount of traffic that one can get through this type of sharing in social networks cannot be earned in anyothers. Incredible features and benefits are the two main reasons behind its success rate
A recent report released by Shareablee named National Geographic, The Huffington Post and Bleacher Report as the top three brands receiving the most social shares in July. What lessons can we learn from them?
Measuring the success of an SEO online marketing campaign used to be as simple as analysing conversion rates and Google ranking positions but reporting on performance now has to consider high quality content and brand engagement as social media becomes an integral part of almost any campaign.
One of the great things about being social with your content is it presents you with very usable data about what your most popular posts really are. Then, you can continue to craft new blog posts around these same topic areas. Social media networks can be a tremendous source of traffic for your website.
Why does some content catch on and become popular? According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance of the content becoming contagious. Check out this infographic about how to make your content sharable.
Many studies don’t really reveal the motivations behind content sharing but a study by New York Times shows that 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 94% carefully consider how the information they share will be useful to the recipient.
Shareable content has a purpose. There is passion and authenticity behind it, a vision that is driven by overarching goals. Goals that were laid out when you started your blog. Before you begin to write your post, determine whether or not it is aligned with your desired goals. Will it produce the results you are hoping to achieve? Outlining the major points of your post and then fleshing each one out will keep you focused and on track.
With social media in the limelight, many companies have lost focus on business blogging. Although social media is a potentially powerful medium to share and publicize your original content, you must first create excellent content that readers will be compelled to share.