- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Keeping your employees’ attention is easy when you are sharing a creative, informative SlideShare presentation during a meeting. SlideShare relies on the power of images and colorful headings to get your message across, and even when that requires more slides per presentation, each slide takes 10 seconds or less to read, allowing for a presentation that will ultimately be memorable and useful for your employees.
According to this infographic, SlideShare is the “quiet giant of content marketing.” I consider our SlideShare presence a vital part of our network. Here are some of the reasons SlideShare could make a significant contribution to your digital presence and engagement as well.
If you’re a B2B marketer who hasn’t been bitten by the SlideShare bug yet, let me help infect you. I’ll save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny: SlideShare out-converts all other social media websites on the planet. And the competition isn’t even close.
Begin by mapping out how your presentation will flow, making sure to highlight key takeaways and the content that you really want to resonate with your audience. The best presentations typically have three to four big takeaways. Determine the fonts, color scheme, and theme that you will use for your presentation before you get started.
SlideShare has become an important platform for B2B content marketing, with a professional audience and over 3bn slide views a month. This article sets out 7 ways it can improve your content marketing.
The voice of the customer has taken on an entirely new meaning, and the promise of customer-centricity and engagement has been thrust into the spotlight. But even though most are experimenting with social media, how it improves relationships while impacting important business metrics is persistently elusive.
Want your LinkedIn page to generate more page views – and generate leads? The trick lies in taking advantage of the wonderful free tools LinkedIn has to offer – and they DON’T require a paid upgrade! A company page offers far more opportunity than most realize; even large and enterprise-sized companies often aren’t taking advantage of them.
SEO is one of the industries that takes advantage of Slideshare the most. Whether you’re a company looking to find a specific video from an industry expert or a small business looking to learn more, Slideshare is going to be full of great resources. Here are a few favorites in the SEO community.
In honor of spring time coming our way, it’s time to revisit and liven up our content marketing strategies. Here are some ways to boost the effectiveness of the content you generate.