There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. According to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. In this post, Barry Feldman outlines why you should consider getting started with the presentation platform.
10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare. Can you imagine the fantastic reach you could earn for your content if you were using SlideShare with dedicated time and energy – backed by a specific, focused content strategy?
Keeping your employees’ attention is easy when you are sharing a creative, informative SlideShare presentation during a meeting. SlideShare relies on the power of images and colorful headings to get your message across, and even when that requires more slides per presentation, each slide takes 10 seconds or less to read, allowing for a presentation that will ultimately be memorable and useful for your employees.
According to this infographic, SlideShare is the “quiet giant of content marketing.” I consider our SlideShare presence a vital part of our network. Here are some of the reasons SlideShare could make a significant contribution to your digital presence and engagement as well.
If you’re a B2B marketer who hasn’t been bitten by the SlideShare bug yet, let me help infect you. I’ll save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny: SlideShare out-converts all other social media websites on the planet. And the competition isn’t even close.
Begin by mapping out how your presentation will flow, making sure to highlight key takeaways and the content that you really want to resonate with your audience. The best presentations typically have three to four big takeaways. Determine the fonts, color scheme, and theme that you will use for your presentation before you get started.
SlideShare has become an important platform for B2B content marketing, with a professional audience and over 3bn slide views a month. This article sets out 7 ways it can improve your content marketing.