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small business

January 12, 2015
Social media is kind of like a “digital word of mouth” and when done right you hope readers will pass it on and on… However, when done wrong, you can bet they will pass it on, fast.
January 12, 2015
There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things. That said, Small Data is usually easy to collect, easy to secure, easy to manage and most importantly easy to utilise.
January 05, 2015
Is it possible for startup companies to have Wikipedia pages? Using the company Instacart as an example, you will see that startup companies can qualify for Wikipedia pages. Wikipedia pages can be difficult to create. In addition to understanding the guidelines for formatting, referencing, and style of writing, you must also understanding what qualifies a topic for inclusion on Wikipedia.
January 04, 2015
We may have skipped out on our 2014 predictions, but with the popularity of our 2013 SMB predictions post we thought that sharing our small business SEO outlook for the year 2015 was worth the effort. So what exactly can we expect to see happen with search engine optimization in the new year?
December 26, 2014
As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015.
December 22, 2014
As we analyze the growing number of people using social media, we may think to ourselves: How do I leverage today’s social media users for my business? How do I gain and retain quality followers? How do I mold the social media to my advantage as a business driver?
December 17, 2014
To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. Easier said than done though right? Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with.
December 17, 2014
Facebook makes it easy to connect with the local customers that matter most. First, focus on getting their attention. Engagement is all about attracting interest, so start by posting useful information, news or entertaining pictures, to get people to talk about your business and your products.
December 14, 2014
One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run a more efficient business, you might want to implement a customer loyalty program.
December 12, 2014
Why should small businesses pay attention to social media? 5 tools to help you get started.