Recent Posts

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

SMT Shorts with Joshua March of Conversocial

carianneking
For this week's SMT Shorts, we met with Joshua March, CEO and Founder of Conversocial, to discuss what to do during a social media crisis, the best tools for managing queries on Twitter and Facebook, and the value of building a dedicated social media team.
SMT Shorts with Joshua March of Conversocial

#SMTShorts: The Women of Socialfly

carianneking
Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced questions on goals for social teams, an unusual recruitment tool, and good start-up advice.
#SMTShorts: The Women of Socialfly

Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

Aja G
Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.
Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

Aja G
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!
#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]