Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


June 13, 2014
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!