Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.
Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.
"LinkedIn. Did we want everyone in our network to know which companies we followed or was it more that we did not want to be associated with a company that advertised on LinkedIn – as if we supported their ads. It may be more of the latter as if we are “featured” in an ad, then it must mean that we support that ad, right?"
The number one goal of any modern marketer is to grab the attention of potential customers and begin a conversation between them and the brand. This is why spicing your posts up is a necessity to attract the attention of different types of learners. Video should be one of your spices, find out the how and why...