#SMTLive Schedule

social advertising

December 09, 2016
In the age of algorithms, social ads are becoming an increasingly important consideration.
Navigating the Social Ad Spend Solar System [Infographic] | Social Media Today
October 06, 2016
What if you could win over new clients by specifically targeting those who follow your competition? With social ads, you can.
5 Competitive Advertising Strategies to Outsmart Your Competition | Social Media Today
July 27, 2016
Looking for ways to amplify your content? Social advertising might be your best bet - here are some great tips from contributor Larry Kim.
Social Media Advertising Doesn't Usually Work
May 12, 2016
It doesn' t matter what your m otivation for investing in paid social ads might be, what i s important is ensuring you get the best possible return on your investment.
7 Steps You Need to Take Before Paying for Social Media Ads | Social Media Today
November 12, 2015
Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic answer: It isn't either-or anymore, it's both.
marketing choices
May 09, 2015
This infographic shows a simplified version of how a business page can grow their page, get more fans, get higher reach and engagement and get more leads and more sales. Each of the 4 areas are necessary to maximize your page to better reach your audience and profit on Facebook in 2015!
profit on facebook
May 04, 2015
Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
February 07, 2015
As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don’t get it.
August 25, 2014
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
July 09, 2012
While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.