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social advertising

May 12, 2016
It doesn' t matter what your m otivation for investing in paid social ads might be, what i s important is ensuring you get the best possible return on your investment.
7 Steps You Need to Take Before Paying for Social Media Ads | Social Media Today
November 12, 2015
Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic answer: It isn't either-or anymore, it's both.
marketing choices
May 09, 2015
This infographic shows a simplified version of how a business page can grow their page, get more fans, get higher reach and engagement and get more leads and more sales. Each of the 4 areas are necessary to maximize your page to better reach your audience and profit on Facebook in 2015!
profit on facebook
May 04, 2015
Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
February 07, 2015
As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don’t get it.
August 25, 2014
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
July 09, 2012
While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.
May 11, 2012
Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.
December 02, 2011
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.
August 15, 2011
"LinkedIn. Did we want everyone in our network to know which companies we followed or was it more that we did not want to be associated with a company that advertised on LinkedIn – as if we supported their ads. It may be more of the latter as if we are “featured” in an ad, then it must mean that we support that ad, right?"