Recent Posts

3 Reasons You Need Social Advertising for Your Business

memktgservices
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
3 Reasons You Need Social Advertising for Your Business

Attribution, Big Data & the Open Graph: 3 Driving Forces of Social Ad Innovation

Ric Calvillo
While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.
Attribution, Big Data & the Open Graph: 3 Driving Forces of Social Ad Innovation

What's Hot, What's Not in Advertising Technology - ad:tech Survey [Infographic]

SocialMktgFella
Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.
What's Hot, What's Not in Advertising Technology - ad:tech Survey [Infographic]

Social Media and Word of Mouth Marketing May Not Be the Same But...

steve olenski
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.
Social Media and Word of Mouth Marketing May Not Be the Same But...

How To Opt Out of LinkedIn Social Ads

SuzanneVara
"LinkedIn. Did we want everyone in our network to know which companies we followed or was it more that we did not want to be associated with a company that advertised on LinkedIn – as if we supported their ads. It may be more of the latter as if we are “featured” in an ad, then it must mean that we support that ad, right?"

The Value of Video

Ballywho
The number one goal of any modern marketer is to grab the attention of potential customers and begin a conversation between them and the brand. This is why spicing your posts up is a necessity to attract the attention of different types of learners. Video should be one of your spices, find out the how and why...

3 Benefits and 3 Examples of Social Advertising

JohnBell

Online video advertising - does it work?

dirktherabbit

The Demise of Online Advertising Is Upon Us

JasonFalls

Market to Change Customer Behavior, not Attitudes

PaulDunay