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social advertising

February 07, 2015
As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don’t get it.
August 25, 2014
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
July 09, 2012
While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.
May 11, 2012
Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.
December 02, 2011
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.
August 15, 2011
"LinkedIn. Did we want everyone in our network to know which companies we followed or was it more that we did not want to be associated with a company that advertised on LinkedIn – as if we supported their ads. It may be more of the latter as if we are “featured” in an ad, then it must mean that we support that ad, right?"
April 07, 2011
The number one goal of any modern marketer is to grab the attention of potential customers and begin a conversation between them and the brand. This is why spicing your posts up is a necessity to attract the attention of different types of learners. Video should be one of your spices, find out the how and why...
November 08, 2010
In a great Mashable article about how news organizations are exploring social advertising, Vadim Lavrusik captures the entire promise of social advertising in two succinct statements: "Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing...
May 02, 2009
As I said in a previous post, I am not a big fan of online display advertising, questioning its effectiveness based on research that shows consumers are in many cases blind to it. What about online video advertising? Various reports are out forecasting that online video advertising is set to be a...
September 08, 2008
I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market that is today's journalism, lots of superlatives are used as if some numbers cruncher at J.P. Morgan is the modern day Nostradamus. One such analyst last week lowered his prediction for the...