Recent Posts

Trending This Week: News Stories on Social Media

DinahSusan
Tech giant Apple dominated our social media feeds this week with their latest product launch extravaganza, but a lot more has been churning in the news cycle. This week marks the 13th anniversary of 9/11, we’ve heard the non-guilty verdict in the highly intriguing Pistorius trial, and in the social media universe, DiGiorno made that greatest of faux pas, acting before thinking.
Trending This Week: News Stories on Social Media

Social Movie Tracker: Lucy Slays Hercules in the Social Amphitheater

Localspeak
Undoubtedly, Besson’s techno sci-fi metaphysical Lucy will entertain global audiences and probably cause some neuroscientists to quake. But, as the box office shows, popular sentiment is definitively more aligned with the ethereal Lucy and galactic Guardians themes than a mere mortal named Hercules.
Social Movie Tracker: Lucy Slays Hercules in the Social Amphitheater

Free Instagram Social Analytics Tools

Peter Trapasso
This is just the beginning when it comes to Instagram analytics as more tools are sure to be introduced in 2013. Even Facebook is sure to add enhancements to their Insights tool or roll something out special just for Instagram. Roll up your sleeves and get busy with these tools.
Free Instagram Social Analytics Tools

Evolving Social Media Analytics: Insights from Marshall Sponder

mlewis1
We sat down with him to learn about the latest thinking around social analytics and what marketers need to know to stay on top of their analytics game.
Evolving Social Media Analytics: Insights from Marshall Sponder

Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

mlewis1
As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and analyzes online conversations and social activity generated across social channels and enables organizations to act on the derived intelligence to drive business results. But how does one get to the ultimate state of social media bliss?
Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

New Framework for Social Media Analytics [Infographic]

mlewis1
In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.
New Framework for Social Media Analytics [Infographic]

Top 15 Influencers to Follow in Web & Social Analytics

mlewis1
Here are the Top Social and Web Analytics Experts to follow
Top 15 Influencers to Follow in Web & Social Analytics

Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

mlewis1
Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results.
Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

Social Analytics: Is Your Social Media Marketing Campaign Working?

Edwin Huertas
Throughout 2011 the most asked question by marketers was how to measure the ROI of their social media initiatives. This trend is expected to continue into 2012 as social media is increasingly understood, accepted and adopted by both large and small businesses...
Social Analytics: Is Your Social Media Marketing Campaign Working?

For Dunkin’ Donuts the World of Social Media Runs on ROI

Localspeak
Dunkin’ Donuts’ inspiring “happy life and work” mantra—America Runs on Dunkin’ – has carried seamlessly throughout the company’s traditional and viral advertising campaigns, reaping the benefits of a stable positive net sentiment throughout the year. A clever model on how a brand can sustain positive sentiment, the company is an exemplary case study in linking a dedicated social media strategy to social ROI.