With so many consumer tech product launches every year jostling for the attention of the general public, how do brands launching a new product ensure that they stand out? That their product is the most eagerly anticipated? The best regarded? In this report, we examine the life...
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around Halloween's more obscure social campaigns, Tim Cook's sexual orientation manifesto in Bloomberg, and IBM and Twitter's partnership.
Tech giant Apple dominated our social media feeds this week with their latest product launch extravaganza, but a lot more has been churning in the news cycle. This week marks the 13th anniversary of 9/11, we’ve heard the non-guilty verdict in the highly intriguing Pistorius trial, and in the social media universe, DiGiorno made that greatest of faux pas, acting before thinking.
Undoubtedly, Besson’s techno sci-fi metaphysical Lucy will entertain global audiences and probably cause some neuroscientists to quake. But, as the box office shows, popular sentiment is definitively more aligned with the ethereal Lucy and galactic Guardians themes than a mere mortal named Hercules.
This is just the beginning when it comes to Instagram analytics as more tools are sure to be introduced in 2013. Even Facebook is sure to add enhancements to their Insights tool or roll something out special just for Instagram. Roll up your sleeves and get busy with these tools.
As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and analyzes online conversations and social activity generated across social channels and enables organizations to act on the derived intelligence to drive business results. But how does one get to the ultimate state of social media bliss?
In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.
Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results.