#SMTLive Schedule

social analytics

November 23, 2016
Modern marketing has evolved beyond broadcasting, calling for a more personalized approach.
Market to Everyone, Reach No One | Social Media Today
September 29, 2016
While Google analytics and social platform tools provide some understanding of audience behavior, these options can generate more in-depth data.
July 01, 2016
Zoomcar has used social media analytics to fuel their growth and become the second largest car-sharing company in the developing world.
How Zoomcar Uses Analytics to Maximize Their Digital Marketing Efforts | Social Media Today
May 03, 2016
Social media intelligence is emerging as an innovative approach to understanding customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve.
8 Steps to Better Social Intelligence [Infographic] | Social Media Today
October 29, 2015
Social intelligence company Brandwatch has announced that it’s completed a $33 million Series C financing, underlining the rising importance of social data and audience insights.
The Rise of Social Media Intelligence – Brandwatch Raises $33m in Capital Funding | Social Media Today
October 09, 2015
Setting goals, measuring performance, and optimizing your approach based on analytical data is the best way to achieve success in the shortest amount of time, and these functions can be greatly assisted by using social analytics tools. Here's some tips on selecting and using social analytics options.
5 Reasons to Invest in Dedicated Social Media Analytics Tools
July 01, 2015
Social analytics tool Twtrland has re-branded as Klear . In an official announcement, Klear outlined how it has completed a $1.5 million round of funding, which the company will use to expand its global sales and marketing team in order to meet demand. Klear has also unveiled a new look for the site, with improved interface, new achievement badges and updated report layouts.
Twtrland Re-Brands as Klear | Social Media Today
October 31, 2014
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around Halloween's more obscure social campaigns, Tim Cook's sexual orientation manifesto in Bloomberg, and IBM and Twitter's partnership.
September 12, 2014
Tech giant Apple dominated our social media feeds this week with their latest product launch extravaganza, but a lot more has been churning in the news cycle. This week marks the 13th anniversary of 9/11, we’ve heard the non-guilty verdict in the highly intriguing Pistorius trial, and in the social media universe, DiGiorno made that greatest of faux pas, acting before thinking.
August 08, 2014
Undoubtedly, Besson’s techno sci-fi metaphysical Lucy will entertain global audiences and probably cause some neuroscientists to quake. But, as the box office shows, popular sentiment is definitively more aligned with the ethereal Lucy and galactic Guardians themes than a mere mortal named Hercules.