You know what’s a huge time-suck? Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. You have creative ideas that the world needs! IFTTT helps you spend more time on that good stuff, and less time on the drudgery.
It is just over a month ago that Belgium had its first #kloutparty. To attend you needed to prove (or not) your influence by having a high Kloutscore. Have you ever wondered how some of these young men and women have done it to increase their influence in a short period of time?
As useful and efficient as automation software is, there are definite drawbacks as well. At the end of the day, social automation is only a tool; how you use it decides whether your marketing campaign alienates your followers or helps convert more.