Social Media Today is here with the latest news and insights for social media professionals - Our newsletter delivers all that to you daily

social media advertising

January 11, 2017
Facebook's VP of Product and Pinterest's President have both outlined their predictions for social media marketing in 2017.
What’s Coming Next for Social Media Marketing - According to Facebook and Pinterest | Social Media Today
January 09, 2017
Instagram is reportedly looking to add ad content into Stories.
Instagram Looking to Push Ad Content into Stories | Social Media Today
December 23, 2016
From malfunctioning artificial humans talking to you via Facebook, to fake news stories about the Pope endorsing Trump, 2016 has seen some amazing social media campaigns.
December 22, 2016
What's coming for social media marketing in 2017? Here are some predictions from contributor Lily Croll.
December 01, 2016
This new infographic from Unified looks at the key points in the evolution of social media advertising.
A Brief History of Social Advertising [Infographic] | Social Media Today
July 28, 2016
Here's a look at some of the best social media campaigns of 2016 thus far, with notes on how you can implement your own variation of each.
The 10 Best Social Media Marketing Campaigns of 2016 So Far | Social Media Today
July 27, 2016
Looking for ways to amplify your content? Social advertising might be your best bet - here are some great tips from contributor Larry Kim.
Social Media Advertising Doesn't Usually Work
July 16, 2016
Snapchat is reportedly working on a new ad delivery process that would use image recognition to serve users relevant ad content.
Snapchat’s Working on Image Recognition Fueled Ads to Serve More Relevant Content | Social Media Today
July 06, 2016
Before jumping into paid social, business owners need to spend some serious time determining their strategy, budget, and ultimate goals for turning clicks into conversions.
5 Questions to Ask Yourself Before Making the Leap into Paid Social Ads | Social Media Today
June 03, 2016
​ Seventy-two percent of the US display market will be programmatic by 2017, but how does social fit into the programmatic landscape?
The Growth of Programmatic Advertising on Social | Social Media Today