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LinkedIn Adds Extra Insights to 'Profile Views' Data, Including Keywords Used to Find You
Facebook's Adding New Profile Image Tools to Protect Users from Identity Theft and Misuse
Facebook Announces New Tools for Groups, Updated Mission Statement
Pinterest Launches New Layout for Lens, Functional Enhancements
Periscope Adds 'Super Hearts', a New Way to Monetize Live-Streams
Instagram Stories Now up to 250 Million Daily Users, Increasing Pressure on Snap Inc.
Instagram Adds Replays to Live-Streams, a New Way to Create Stories Content
LinkedIn Adds Images in Comments, New Opportunities for Job Listings
LinkedIn's Guide to Digital Marketing Acronyms [Infographic]
8 of the Best Tools for Spying on Your Competitors
A Complete Guide to Snapchat's Ad Options
Content Marketing Statistics & Trends – 2017 Edition [infographic]
5 Key Elements of eCommerce Websites that Convert
What Marketers Should Know about the Brand New ‘Google for Jobs’
Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales
6 Brands That are Driving Real Engagement with Facebook Marketing
Why Do Unhappy Customers Leave Negative Reviews?
4 Ways to Proactively Manage Your Online Reputation
TECHNOLOGY & DATA
How the iPhone Changed Visual Communication [Infographic]
14 Must-Have Windows Tools for Social Media Marketers [Infographic]
The Top U.S. Media Publishers on Social Media - May 2017
eCommerce Revolutionized Shopping and It’s Going to Do It Again with Virtual Reality [Infographic]
The Evolution of Apps – And What's Coming Next [Infographic]
15 Free Tools to Help Track and Improve SEO Performance [Infographic]
How Speed Affects Your Website [Infographic]
Mary Meeker Internet Trends Report 2017 – The Outlook for Social and Digital Marketing
Privacy Shield and the Impact of Data Transparency and Security for Social Media Professionals
Tech and Innovation
5 Ways to Encourage User Generated Content on Social Media
What Consumers Want from eCommerce Websites [Infographic]
Snapchat Adds New 'Snap Map' Feature to Help Improve Discovery and Connection
5 Tips to Help Maximize Your Twitter Video Content (from Twitter)
Everything You Need to Know NOW About Social Video Marketing [Infographic]
6 Things Your Business Must Do Before Launching a Chatbot on Facebook Messenger
Back to Basics: Content Marketing Alphabet [Infographic]
Facebook Releases New Data on Beverage-Related Conversation Across Facebook and Instagram
Twitter Launches New #SeeEverySide Ad Campaign to Boost Usage
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social media advertising
A Complete Guide to Snapchat's Ad Options
June 22, 2017
Contributor Taylor Schaller provides a complete overview of Snapchat's various paid ad options.
Facebook Offers Value Optimization Ads and Lookalike Audiences
June 14, 2017
Facebook released a new value optimization tool and updated their lookalike audience tool for advertisers.
Snapchat Opens Self-Serve Ad Platform, Provides New Ad Creation Tools and Options
June 13, 2017
Snap Inc. has launched a new self-serve ad tool for Snapchat, and introduced some new options to encourage Snap ad adoption.
Quora’s Native Advertising Solution is Out of Beta and Available to Everyone
May 28, 2017
Quora has opened up it's own self-serve ad platform, adding another consideration for social media marketers.
3 Profitable Types of Social Media Ads
May 18, 2017
There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns.
5 Questions Every Facebook Ad Must Answer
April 16, 2017
What five questions do you need to consider before creating a Facebook ad? Here are some tips.
Snapchat's Introducing New Data Options to Highlight the Offline Impact of Snap Ads
April 13, 2017
Snapchat is introducing new tools which will help highlight how Snap ads are helping to drive in-store visits.
Snapchat Announces New Ad Retargeting and App Install Bidding Options
April 07, 2017
As it moves to build on it's business potential, Snap Inc. has announced two new ad options for Snapchat.
10X Your Advertising Returns With Retargeting Ads
March 31, 2017
Are you using retargeting in your social media marketing process? Here are some good reasons why you should.
Study Finds Snapchat Isn't Impressing Marketers
March 17, 2017
A recent survey found that marketers are not generating the results they want from Snapchat. Here are some key reason why that could be.