April 25 #SMTLive Twitter chat recap: How Does Geotargeting Fit Into Your Customer Outreach Strategy? 

social media advertising

April 16, 2017
What five questions do you need to consider before creating a Facebook ad? Here are some tips.
Facebook Ad
April 13, 2017
Snapchat is introducing new tools which will help highlight how Snap ads are helping to drive in-store visits.
Snapchat's Introducing New Data Options to Show the Offline Impact of Snap Ads | Social Media Today
April 07, 2017
As it moves to build on it's business potential, Snap Inc. has announced two new ad options for Snapchat.
Snapchat Announces New Ad Retargeting and App Install Bidding Options | Social Media Today
March 31, 2017
Are you using retargeting in your social media marketing process? Here are some good reasons why you should.
what are retargeting ads
March 17, 2017
A recent survey found that marketers are not generating the results they want from Snapchat. Here are some key reason why that could be.
snapchat isnt impressing marketers justin kerby
March 16, 2017
To conduct an advertising campaign worthy of your budget, you first need to understand who, exactly, you're trying to reach.
An image of seven human profiles centered on a purple background. Meant to denote social media ad targeting.
February 20, 2017
The majority of Snapchat users ignore ads - but is that much different from other platforms?
On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks | Social Media Today
February 14, 2017
A new report has shown that the majority of Snapchat users skip ad content on the platform, adding the challenges facing Snap Inc.
Report Suggests the Majority of Snapchat Users Ignore Ads on the Platform | Social Media Today
January 31, 2017
In today's iOS and Andorid (beta) update, Snapchat has added the ability to turn create QR codes that redirect to a website-a long awaited feature geared towards marketers.
January 30, 2017
While paid reach is a great way to boost your social presence, the focus should still be on quality.
Why the Key to Social Media Success is Organic Content | Social Media Today