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social media advertising

June 22, 2017
Contributor Taylor Schaller provides a complete overview of Snapchat's various paid ad options.
June 14, 2017
Facebook released a new value optimization tool and updated their lookalike audience tool for advertisers.
Facebook Rolls Out Value Optimization Ads and Updates Lookalike Audiences
June 13, 2017
Snap Inc. has launched a new self-serve ad tool for Snapchat, and introduced some new options to encourage Snap ad adoption.
Snapchat Opens Self-Serve Ad Platform, Provides New Ad Creation Tools and Options | Social Media Today
May 28, 2017
Quora has opened up it's own self-serve ad platform, adding another consideration for social media marketers.
May 18, 2017
There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns.
best types of social media ads
April 16, 2017
What five questions do you need to consider before creating a Facebook ad? Here are some tips.
Facebook Ad
April 13, 2017
Snapchat is introducing new tools which will help highlight how Snap ads are helping to drive in-store visits.
Snapchat's Introducing New Data Options to Show the Offline Impact of Snap Ads | Social Media Today
April 07, 2017
As it moves to build on it's business potential, Snap Inc. has announced two new ad options for Snapchat.
Snapchat Announces New Ad Retargeting and App Install Bidding Options | Social Media Today
March 31, 2017
Are you using retargeting in your social media marketing process? Here are some good reasons why you should.
what are retargeting ads
March 17, 2017
A recent survey found that marketers are not generating the results they want from Snapchat. Here are some key reason why that could be.
snapchat isnt impressing marketers justin kerby