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social media advertising

February 20, 2017
The majority of Snapchat users ignore ads - but is that much different from other platforms?
On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks | Social Media Today
February 14, 2017
A new report has shown that the majority of Snapchat users skip ad content on the platform, adding the challenges facing Snap Inc.
Report Suggests the Majority of Snapchat Users Ignore Ads on the Platform | Social Media Today
January 31, 2017
In today's iOS and Andorid (beta) update, Snapchat has added the ability to turn create QR codes that redirect to a website-a long awaited feature geared towards marketers.
January 30, 2017
While paid reach is a great way to boost your social presence, the focus should still be on quality.
Why the Key to Social Media Success is Organic Content | Social Media Today
January 29, 2017
Programmatic advertising is on the rise, and it can deliver significant benefits.
Programmatic: A Growing Part of Social Media Strategy | Social Media Today
January 19, 2017
Snapchat is adding advanced audience targeting to boost it's advertiser appeal.
Snapchat Adds Advanced Ad Targeting Options Ahead of IPO | Social Media Today
January 11, 2017
Facebook's VP of Product and Pinterest's President have both outlined their predictions for social media marketing in 2017.
What’s Coming Next for Social Media Marketing - According to Facebook and Pinterest | Social Media Today
January 09, 2017
Instagram is reportedly looking to add ad content into Stories.
Instagram Looking to Push Ad Content into Stories | Social Media Today
December 23, 2016
From malfunctioning artificial humans talking to you via Facebook, to fake news stories about the Pope endorsing Trump, 2016 has seen some amazing social media campaigns.
December 22, 2016
What's coming for social media marketing in 2017? Here are some predictions from contributor Lily Croll.