One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.
Social media analysts mine vast amounts of social data for insights that can both show ROI and drive strategy. They' re often tasked not only with informing and measuring social media efforts, but with using social data to determine the best courses of action across the entire organization.
What's a good number of Likes per post? It's a common question, and one that's difficult to definitively answer, but one reference we can look to is big brands. As such, I’ve had a look through the research we ’ve conducted on brands for our Big Brand Theory column over the last year and put together a listing of some of the findings from their stats across the major social channels. These engagement and activity figures may help provide some context on what you can expect from your social media presence, and what metrics you might consider in your own measurement.
You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you’re tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
If there’s one thing I really love about social media, it’s the ability to capture so many of the vignettes and anecdotes of peoples lives that not only teach and inspire in the moment, but also become part of our collective conscience, enduring as touchstones for all generations.
I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the basic. Here's what I discovered.
In honor of the recently fallen Gators, here's an infographic of a Twitter analysis for the March Madness match-up between the heavily favored University of Florida and the out of nowhere underdogs of FGCU "Eagles." Gone but not forgotten: better luck next year, Florida!
...a small amount of memes account for the majority of posts online. This phenomenon plays out when accounting for the behaviour of influential users on Twitter as roughly 10% of social media users account for 90% of the volume of Tweets.
I have been analysing and interpreting social media content for a long time, before Twitter and YouTube became integral parts of our culture, and I think that as a community, the time is right to explore the boundaries of social media analysis further...