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social media analysis

April 25, 2017
Do you know which social media metrics you need to be tracking? Here's a guide to some of they key data points.
The 10 Most Important Social Media Metrics to Monitor | Social Media Today
March 30, 2017
Contributor Dan Gingiss shares eight important notes he took from Social Media Marketing World 2017.
8 Things I Learned About Marketing from Social Media Marketing World | Social Media Today
March 14, 2017
Social media analytics have the power to reveal potent opportunities to increase your engagement.
12 Ways to Get the Most Out of Your Social Analytics | Social Media Today
January 07, 2017
There are more than 500 million tweets sent every day - surely some of them are of value to your business.
3 Ways to Extract Meaningful Audience Insights from Twitter | Social Media Today
September 12, 2016
Measuring ROI provides proof of whether your marketing efforts are working or not, and based on this data, you can change your marketing strategies to maximize ROI and achieve the desired goal.
3 Steps to Align Your Social Media Efforts with Your Business Goals
July 02, 2016
Competitor analysis on social is about more than just Likes and re-tweets. In this post, contributor Maggie Burke outlines how brands can conduct more in-depth assessment to maximize their success.
Competitor Analysis on Social Media: How to START | Social Media Today
June 08, 2016
When attuned to the right signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand’s audience and influence.
June 07, 2016
Is social media a valuable tool for predicting the outcomes of elections? In a new 'Social Advocacy and Politics' post, Alan Rosenblatt investigates.
May 03, 2016
Social media intelligence is emerging as an innovative approach to understanding customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve.
8 Steps to Better Social Intelligence [Infographic] | Social Media Today
April 27, 2016
Which brands generated the most discussion across social media last week? Shareablee lays out the latest data.
National Geographic Tops Social Media, T-Mobile Sees the Highest Growth on Social | Social Media Today