Ever since the downfall of Topsy, we’ve been on the search for new and free alternatives that provide the same quality of analytics, insights and content to replace your beloved tool. Here’s what we’ve discovered.
One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.
Social media analysts mine vast amounts of social data for insights that can both show ROI and drive strategy. They' re often tasked not only with informing and measuring social media efforts, but with using social data to determine the best courses of action across the entire organization.