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social media analysis

September 12, 2016
Measuring ROI provides proof of whether your marketing efforts are working or not, and based on this data, you can change your marketing strategies to maximize ROI and achieve the desired goal.
3 Steps to Align Your Social Media Efforts with Your Business Goals
July 02, 2016
Competitor analysis on social is about more than just Likes and re-tweets. In this post, contributor Maggie Burke outlines how brands can conduct more in-depth assessment to maximize their success.
Competitor Analysis on Social Media: How to START | Social Media Today
June 08, 2016
When attuned to the right signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand’s audience and influence.
June 07, 2016
Is social media a valuable tool for predicting the outcomes of elections? In a new 'Social Advocacy and Politics' post, Alan Rosenblatt investigates.
May 03, 2016
Social media intelligence is emerging as an innovative approach to understanding customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve.
8 Steps to Better Social Intelligence [Infographic] | Social Media Today
April 27, 2016
Which brands generated the most discussion across social media last week? Shareablee lays out the latest data.
National Geographic Tops Social Media, T-Mobile Sees the Highest Growth on Social | Social Media Today
April 13, 2016
Ever since the downfall of Topsy, we’ve been on the search for new and free alternatives that provide the same quality of analytics, insights and content to replace your beloved tool. Here’s what we’ve discovered.
5 Tools to Replace Topsy (Which is Gone. Time to Move On) | Social Media Today
October 20, 2015
One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.
Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights | Social Media Today
October 03, 2015
Social media analysts mine vast amounts of social data for insights that can both show ROI and drive strategy. They' re often tasked not only with informing and measuring social media efforts, but with using social data to determine the best courses of action across the entire organization.
What it Takes to be a Social Media Analyst | Social Media Today
July 11, 2015
What's a good number of Likes per post? It's a common question, and one that's difficult to definitively answer, but one reference we can look to is big brands. As such, I’ve had a look through the research we ’ve conducted on brands for our Big Brand Theory column over the last year and put together a listing of some of the findings from their stats across the major social channels. These engagement and activity figures may help provide some context on what you can expect from your social media presence, and what metrics you might consider in your own measurement.
Big Brand Theory: Big Brand Learnings Part 1: Facebook and Twitter | Social Media Today