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social media analysis

August 21, 2014
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
August 17, 2014
If there’s one thing I really love about social media, it’s the ability to capture so many of the vignettes and anecdotes of peoples lives that not only teach and inspire in the moment, but also become part of our collective conscience, enduring as touchstones for all generations.
April 01, 2013
I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the basic. Here's what I discovered.
April 01, 2013
In honor of the recently fallen Gators, here's an infographic of a Twitter analysis for the March Madness match-up between the heavily favored University of Florida and the out of nowhere underdogs of FGCU "Eagles." Gone but not forgotten: better luck next year, Florida!
April 19, 2012
...a small amount of memes account for the majority of posts online. This phenomenon plays out when accounting for the behaviour of influential users on Twitter as roughly 10% of social media users account for 90% of the volume of Tweets.
March 23, 2012
I have been analysing and interpreting social media content for a long time, before Twitter and YouTube became integral parts of our culture, and I think that as a community, the time is right to explore the boundaries of social media analysis further...
September 30, 2010
As a marketer, it is important to listen as often as you market. In some cases, you might even have to hear more than you talk yourself. Listening is an important part of Social Media as it not only keeps you in pace with how the market is shaping out, but also, more importantly gives you updated...
September 19, 2008
Following the announcement of the Lexalytics merger , I wrote that the availability of off-the-shelf text analytics and custom software development suggested some questions about technology strategy for social media analysis vendors. The main question is an old one in software: Build or buy? The...
August 13, 2008
A key component of listening to social media involves knowing where to listen. Monitoring blogs is an important step, but what if the real action around your company is in product reviews? Your listening plan needs to include the types of media that are relevant in your market. If you use an...
December 13, 2007
News from the companies of social media analysis. Companies and services 11 December - Scout Labs opened their public beta. Public launch is expected in the first quarter. (via TechCrunch ) CyberAlert invites applications from US and Canadian non-profits for one-year grants of free news clipping...