Recent Posts

Discovery Channel's Shark Week Torpedoed in Social Media

Localspeak
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
Discovery Channel's Shark Week Torpedoed in Social Media

Social Media Moxy: Lauren Bacall's Legacy

Localspeak
If there’s one thing I really love about social media, it’s the ability to capture so many of the vignettes and anecdotes of peoples lives that not only teach and inspire in the moment, but also become part of our collective conscience, enduring as touchstones for all generations.
Social Media Moxy: Lauren Bacall's Legacy

Twitter Analytics and Advanced Advertising: Take a Peek

Matt Aster
I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the basic. Here's what I discovered.
Twitter Analytics and Advanced Advertising: Take a Peek

Using Social Media to Source Infographic Data [INFOGRAPHIC]

Ryan Farrell
In honor of the recently fallen Gators, here's an infographic of a Twitter analysis for the March Madness match-up between the heavily favored University of Florida and the out of nowhere underdogs of FGCU "Eagles." Gone but not forgotten: better luck next year, Florida!
Using Social Media to Source Infographic Data [INFOGRAPHIC]

Revealing Human Nature Through Social Media Measurement

lampofo
...a small amount of memes account for the majority of posts online. This phenomenon plays out when accounting for the behaviour of influential users on Twitter as roughly 10% of social media users account for 90% of the volume of Tweets.
Revealing Human Nature Through Social Media Measurement

What Is the Future of Social Media Measurement?

lampofo
I have been analysing and interpreting social media content for a long time, before Twitter and YouTube became integral parts of our culture, and I think that as a community, the time is right to explore the boundaries of social media analysis further...
What Is the Future of Social Media Measurement?

25 Ways to Listen to Customers on Social Media

soravjain
25 Ways to Listen to Customers on Social Media

Building Blocks of Social Media Analysis

NathanGilliatt

Listening: Which Social Media Do You Follow?

NathanGilliatt

Social Media Analysis News, 14 December 2007

NathanGilliatt