What's a good number of Likes per post? It's a common question, and one that's difficult to definitively answer, but one reference we can look to is big brands. As such, I’ve had a look through the research we ’ve conducted on brands for our Big Brand Theory column over the last year and put together a listing of some of the findings from their stats across the major social channels. These engagement and activity figures may help provide some context on what you can expect from your social media presence, and what metrics you might consider in your own measurement.
You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you’re tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
If there’s one thing I really love about social media, it’s the ability to capture so many of the vignettes and anecdotes of peoples lives that not only teach and inspire in the moment, but also become part of our collective conscience, enduring as touchstones for all generations.
I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the basic. Here's what I discovered.
In honor of the recently fallen Gators, here's an infographic of a Twitter analysis for the March Madness match-up between the heavily favored University of Florida and the out of nowhere underdogs of FGCU "Eagles." Gone but not forgotten: better luck next year, Florida!
...a small amount of memes account for the majority of posts online. This phenomenon plays out when accounting for the behaviour of influential users on Twitter as roughly 10% of social media users account for 90% of the volume of Tweets.
I have been analysing and interpreting social media content for a long time, before Twitter and YouTube became integral parts of our culture, and I think that as a community, the time is right to explore the boundaries of social media analysis further...
As a marketer, it is important to listen as often as you market. In some cases, you might even have to hear more than you talk yourself. Listening is an important part of Social Media as it not only keeps you in pace with how the market is shaping out, but also, more importantly gives you updated...
Following the announcement of the Lexalytics merger , I wrote that the availability of off-the-shelf text analytics and custom software development suggested some questions about technology strategy for social media analysis vendors. The main question is an old one in software: Build or buy? The...