I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have.
Businesses have long recognized the power that comes from social media. Millions of people all over the world are using social networks like Facebook and Twitter to connect with others, and businesses are taking advantage of these platforms. But it’s not enough to just be on social media.
Following the big IPO debut from Facebook, there have been many speculations to the success of its future. Recent studies show a serious decrease in usage from previous years and support the original speculations that Facebook will not last very long. But with smart leaders and continued business, could it really fall that quick? Let's analyze.
One of the fascinating things about change is that it rarely occurs in a linear motion. Things don't remain static as change sweeps throughout the system; every single item touched by the transformation agent sets off on its own trajectory, itself stirring up change in those around it.
Know your value! I've been through it myself. For New Social Media Managers starting out in the industry it can be difficult to work out how to price your services. OK, the industry isn't as established as SEO yet, but how much are companies willing to pay for Search Engine Optimisation? Some of...