You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Most of us are familiar with using social media to post personal status updates. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising and as such you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
On June 12, 2012, the Maryland Judicial Ethics Committee published an opinion providing guidance regarding the judiciary's use of social media. The main point of the decision is that, "a judge must recognize the use of social media networking sites may implicate several provisions of the Code of Judicial Conduct, and, therefore, proceed cautiously."
For the at-risk institution, a publicly traded company, or any business that cares about its reputation, an insensitive or out-of-context tweet can be costly. Catch social media non-compliance before it’s too late, and you can spare yourself a social media disaster like these.