comScore has released a new report looking at digital media trends as reflected in overall traffic data, as tracked by comScore's systems. And the numbers underline Facebook's market dominance, with Snapchat also on a steady rise.
There's a lot of social platforms out there - but which ones are best for your business? In this post, Sarah Kneip breaks down some of the key demographics and data on each of the major social networks.
Google has unveiled a re-design of their Google+ platform, putting the focus on Communities and Collections, in line with user demand. The move could have significant benefits over time, appeasing existing users and, maybe, helping attract more to the platform over time.
New data from Pew Research has found that the proportion of online Americans who use Pinterest and Instagram has doubled since Pew first started tracking social media platform adoption in 2012. Use of Facebook, LinkedIn and Twitter, on the other hand, is now starting to slow.
If you’re not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of Facebook, and the noise of Twitter, Instagram has emerged as the platform where many social media users have turned to. And now, a new study from Locowise has underlined the platform’s popularity, and why brands should be considering getting on board.