Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Social media has evolved and leaped from the peripheries to the very core of marketing strategy. Each app is unique and every business has different priorities. Your app marketing strategy simply can’t be one-size-fits-all. No matter how you feel about social media, you simply can’t deny the existence. Robust social media marketing for apps is now a business necessity to reach users. This blog post helps discovering the correct marketing mix of social media tactics and channels to help you maximize app downloads.
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn?”
Google+ has over 400 million users and counting. It still has a lot of catching up to do in order to take over the number one spot, Facebook, but it is very well on its way.
“When you play the game of thrones, you win or you die.” The same goes for social media networks. They either flourish or flounder. Here's how the most popular networks compare to Game of Thrones characters.
Will Microsoft's new social media network So.cl be a success?
Permission-based social media strategy can help you jump-off the social media nightmares. There is a better way to approach social media. Every marketing campaign has its penetration concept – when you penetrate these networks effectively, the result will speak for itself.
The campaign was intended to last 24-hours and it was well-intentioned enough and, initially, at least, appeared to work. When McDonald’s however changed the hashtag to #McDStories things went south very quickly. The hashtag was hijacked by angry customers who posted Tweets...