Social media has evolved and leaped from the peripheries to the very core of marketing strategy. Each app is unique and every business has different priorities. Your app marketing strategy simply can’t be one-size-fits-all. No matter how you feel about social media, you simply can’t deny the existence. Robust social media marketing for apps is now a business necessity to reach users. This blog post helps discovering the correct marketing mix of social media tactics and channels to help you maximize app downloads.