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There's a lot of social platforms out there - but which ones are best for your business? In this post, Sarah Kneip breaks down some of the key demographics and data on each of the major social networks.
Google has unveiled a re-design of their Google+ platform, putting the focus on Communities and Collections, in line with user demand. The move could have significant benefits over time, appeasing existing users and, maybe, helping attract more to the platform over time.
New data from Pew Research has found that the proportion of online Americans who use Pinterest and Instagram has doubled since Pew first started tracking social media platform adoption in 2012. Use of Facebook, LinkedIn and Twitter, on the other hand, is now starting to slow.
If you’re not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of Facebook, and the noise of Twitter, Instagram has emerged as the platform where many social media users have turned to. And now, a new study from Locowise has underlined the platform’s popularity, and why brands should be considering getting on board.
Social media has evolved and leaped from the peripheries to the very core of marketing strategy. Each app is unique and every business has different priorities. Your app marketing strategy simply can’t be one-size-fits-all. No matter how you feel about social media, you simply can’t deny the existence. Robust social media marketing for apps is now a business necessity to reach users. This blog post helps discovering the correct marketing mix of social media tactics and channels to help you maximize app downloads.
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn?”
“When you play the game of thrones, you win or you die.” The same goes for social media networks. They either flourish or flounder. Here's how the most popular networks compare to Game of Thrones characters.