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Social Media Networks

January 04, 2015
Organizing your social networks for maximum productivity and return. This year, I'm cutting through the noise and making some truly great connections.

Connect Your Enterprise World: Weaving Technology into the Enterprise Ecosystem

Did you know that enterprise organizations that have integrated social media into everyday business processes generate on average 20% more revenue and 60% higher profit growth ? Different teams or departments in your organization may be using social media to support their own...
July 18, 2014
Social media has evolved and leaped from the peripheries to the very core of marketing strategy. Each app is unique and every business has different priorities. Your app marketing strategy simply can’t be one-size-fits-all. No matter how you feel about social media, you simply can’t deny the existence. Robust social media marketing for apps is now a business necessity to reach users. This blog post helps discovering the correct marketing mix of social media tactics and channels to help you maximize app downloads.
July 15, 2014
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
July 08, 2014
No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn?”
July 05, 2013
Google+ has over 400 million users and counting. It still has a lot of catching up to do in order to take over the number one spot, Facebook, but it is very well on its way.
April 06, 2013
“When you play the game of thrones, you win or you die.” The same goes for social media networks. They either flourish or flounder. Here's how the most popular networks compare to Game of Thrones characters.
May 22, 2012
Will Microsoft's new social media network So.cl be a success?
May 11, 2012
Permission-based social media strategy can help you jump-off the social media nightmares. There is a better way to approach social media. Every marketing campaign has its penetration concept – when you penetrate these networks effectively, the result will speak for itself.
January 24, 2012
The campaign was intended to last 24-hours and it was well-intentioned enough and, initially, at least, appeared to work. When McDonald’s however changed the hashtag to #McDStories things went south very quickly. The hashtag was hijacked by angry customers who posted Tweets...