Recent Posts

The Holy Grail of Social Media for Mobile App Marketing Strategy

Elina bryan
Social media has evolved and leaped from the peripheries to the very core of marketing strategy. Each app is unique and every business has different priorities. Your app marketing strategy simply can’t be one-size-fits-all. No matter how you feel about social media, you simply can’t deny the existence. Robust social media marketing for apps is now a business necessity to reach users. This blog post helps discovering the correct marketing mix of social media tactics and channels to help you maximize app downloads.
The Holy Grail of Social Media for Mobile App Marketing Strategy

Social Media Influencers: Find, Engage and Grow Your Business

Warren Knight
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
Social Media Influencers: Find, Engage and Grow Your Business

Get Connected, Not Rejected, With Your LinkedIn Invitations

deswalsh
No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn?”
Get Connected, Not Rejected, With Your LinkedIn Invitations

Google+: 2 Years and Counting

memktgservices
Google+ has over 400 million users and counting. It still has a lot of catching up to do in order to take over the number one spot, Facebook, but it is very well on its way.
Google+: 2 Years and Counting

Social Media Is Like A Game Of Thrones

SLRupert
“When you play the game of thrones, you win or you die.” The same goes for social media networks. They either flourish or flounder. Here's how the most popular networks compare to Game of Thrones characters.
Social Media Is Like A Game Of Thrones

While You Were Sleeping Microsoft Launched So.cl – A New Social Network

steve olenski
Will Microsoft's new social media network So.cl be a success?
While You Were Sleeping Microsoft Launched So.cl – A New Social Network

Permission-Based Social Media Strategy

mikecoder
Permission-based social media strategy can help you jump-off the social media nightmares. There is a better way to approach social media. Every marketing campaign has its penetration concept – when you penetrate these networks effectively, the result will speak for itself.
Permission-Based Social Media Strategy

Abject Lessons Learnt from McDonald’s Social Media Disaster

David Amerland
The campaign was intended to last 24-hours and it was well-intentioned enough and, initially, at least, appeared to work. When McDonald’s however changed the hashtag to #McDStories things went south very quickly. The hashtag was hijacked by angry customers who posted Tweets...
Abject Lessons Learnt from McDonald’s Social Media Disaster