When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company's ranking on search engines is through your firm’s social media profiles.
For most of us, social media represents an easy way to be entertained and connect with our friends and family. Facebook boasts a huge, active user base of over 1 billion people. Twitter has over 600 million unique tweeters. Tumblr has 300 million unique visitors every year. That accounts for a lot of people and a lot of social media real estate. What many people may not know is how social media has come to be a major deciding factor in their future employment. One study released recently has suggested that 10% of all job applicants between the ages of 16 and 34 are rejected simply because of something on their social media accounts.
The one thing all social media platforms have in common is that each one lets you manage a profile page that summarizes who you are. This may appear to be a trivial aspect of social networking, in fact you may even consider it time-consuming and annoying to have to complete and maintain your profile. But your profile is one of the first things people check out about you and they will judge you simply by what it looks like and what it says.
Have you often wondered just how you can make your social media profile awesome? Or have you been waiting to create profiles simply because you aren’t sure just what to do? We’re presenting a list of awesome, tried-and-true tips to help you create an expertly crafted social media profile no matter which channel you plan on using. \\
Creating the perfect profile is one of the most important keys in any social media marketing effort, as it is the first thing people will be looking at when visiting your pages. However, creating the perfect profile for your needs is also going to be a challenge. To help you out, here are some useful tips and tricks in crafting your social media profile.
According to Search Engine Watch, elements such as branded headers and profile photos, continuity between social media platforms, and linking to your main site are key in optimizing your profile. While it is important to have these features on your profile, you need to make sure it is engaging, creative, witty, or sassy, as well as informative.