When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it’s okay to let it languish when you don’t have time to groom it. Business accounts are an entire matter altogether, however. Leaving your brand’s social channels unattended can be the kiss of death for your marketing strategy. Fortunately, there’s an easy answer. Get a team of professionals to tackle the job!
Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone.
team of dedicated professionals with a supervisor at a senior level is required to manage this whole Social Media equation for your organization. Size of the team will vary but you need people with the time, resources and skills that understand different channels well.