Mark LaFay , has come up with an innovative solution to clean up our newsfeeds while simultaneously providing the 40 percent of Facebook users who like to discuss politics a safe place to do so. Safe place as in where grandma and the boss won't see it with disapproving eyes.
Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy. But that doesn't mean that it's not possible. With that said, let’s take a look at the five biggest differences between social media and social networking.
Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
Over the past 6 years that we’ve been managing social networks for business, I’ve often heard this question. “Why do we need to be on social media, and what does it really do for my business & brand?” To be real with you, I don’t think that there is an easy answer to this question! Being that social has so many benefits and outcomes, it’s really hard to pinpoint this answer with a quick elevator pitch.
It’s hard to dispute that the world, and certainly the modern workplace, is a highly connected place. Understanding how that interconnectivity works is crucial to appreciating the social business world.
In this episode: Today we welcome Vanessa DiMauro, CEO of Leader Networks. Named by Forbes as a Top 40 Social Marketing Masters Worldwide, we are thrilled to have her on our show! Stay with us as we take a look into Ric Dragon's crystal ball and discuss the future of social networking. Also, get an inside look at the highlights of the upcoming 2014 Employee Advocacy Summit, hosted by Denise Holt, Chris Boudreaux, and Susan Emerick, and presented with The Social Shake-Up 2014 this September in Atlanta.
Despite the fact that it's the fastest-growing social networking site around, a lot of business owners, executives, and marketers just don't understand Google+ as well as they would like to. In fact, many are a lot less familiar with Google+, and its features, than they are Facebook and Twitter.
We now expect human relationship no matter where, when and how the transaction happens, thus the interaction. Now the strategy is to stay human through the Internet and beyond the social media hype, and yes, making use of the online landscape to reach marketing and media goals.