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social networks

February 22, 2015
Twitter is a peculiar platform. For B2B marketers, it doesn’t provide the most functional targeting features. And case studies provide conflicting results on whether B2B lead generation is actually effective on the 284 million strong social network. With the majority of revenue coming from mobile advertising, a channel that leans towards B2C, it’s no wonder B2B marketers look at Twitter lead generation and think: meh...
Using Twitter for B2B lead generation
February 17, 2015
There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up? One of the reasons for its massive success is the...
twitter advertising development
February 12, 2015
Since hashtags can be used for anything—business marketing, political campaigns, sporting events and even advocating for a cause—anybody can start a conversation and benefit from the resulting connectivity. This also allows for a targeted approach to hashtag marketing. Creating unique hashtags for specific products, events and interests drives business growth by drawing attention from a variety of demographics.
February 12, 2015
Serendipity, by definition, is discovering something unexpected when you were not looking for it and realizing that it is even more relevant to you than the thing you were actually looking for.
February 08, 2015
The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map which provides a comprehensive index to all things social media.
January 31, 2015
Recently Twitter announced the rollout of new features, most notably the ability to have group messages. Being interested not just in technology, but also having a keen interest in unintended consequences, I was intrigued by this.
January 24, 2015
The last few years have seen a whole host of social approaches and technologies enter the classroom. Whilst the likes of Khan Academy and the MOOC platforms have led the way, there have also been a wave of smaller, but no less innovative, projects. For instance, the likes of Smart Kapp and Socrative are offering up a couple of tools for making the mobiles that most students carry with them better learning tools.
January 23, 2015
Every year it seems like contenders wade into the pool of social networks, only to be bought up or dispatched. But, is 2015 any different? Can David take down Goliath?

Your Sample Social Editorial Calendar

This sample editorial calendar will help you manage your daily, monthly, and yearly marketing on social. Check out how Marketo plans their social content, and then create your own editorial calendar using their handy templates.
January 22, 2015
If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.

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