Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

social networks

March 23, 2015
Social Media isn’t your mother’s media. Its unique environment fosters sharing on a whole other level — something that benefits both brands and fans alike. But as with every other industry, there are misconceptions that persist and hinder companies from achieving the best possible performance.
March 23, 2015
Yesterday I got a call from a potential client, and from the moment they get on the phone you can feel his panic! The first thing that I hear is “We need 50,000 followers”, I paused for a moment and then replied, “why?” The response I got was all too common, “My biggest competitor has 45,000 and I want to beat them”.
March 14, 2015
Next to your own website, your business’ social media presence is your greatest tool online and knowing how to optimize Twitter for local SEO is something that you need to know and take advantage of. The easy to do tips will help you to increase your local SEO values and Twitter presence at the same time.
twitter and local search
March 02, 2015
Businesses are constantly developing more innovative and meaningful ways to connect with their customers. Establishing these lasting connections is now increasingly essential and difficult, as companies work to rebuild intimacy and loyalty in a time where consumers are more digital, more distant and more discerning.
Peer-to-Peer Social Customer Service
February 22, 2015
Twitter is a peculiar platform. For B2B marketers, it doesn’t provide the most functional targeting features. And case studies provide conflicting results on whether B2B lead generation is actually effective on the 284 million strong social network. With the majority of revenue coming from mobile advertising, a channel that leans towards B2C, it’s no wonder B2B marketers look at Twitter lead generation and think: meh...
Using Twitter for B2B lead generation
February 17, 2015
There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up? One of the reasons for its massive success is the...
twitter advertising development
February 12, 2015
Since hashtags can be used for anything—business marketing, political campaigns, sporting events and even advocating for a cause—anybody can start a conversation and benefit from the resulting connectivity. This also allows for a targeted approach to hashtag marketing. Creating unique hashtags for specific products, events and interests drives business growth by drawing attention from a variety of demographics.
February 12, 2015
Serendipity, by definition, is discovering something unexpected when you were not looking for it and realizing that it is even more relevant to you than the thing you were actually looking for.
February 08, 2015
The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map which provides a comprehensive index to all things social media.
January 31, 2015
Recently Twitter announced the rollout of new features, most notably the ability to have group messages. Being interested not just in technology, but also having a keen interest in unintended consequences, I was intrigued by this.

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