Following announcements from Facebook that they are going to limit overly promotional posts on newsfeeds, a report from Forrester says that brands might be wasting their time and money on networks like Facebook and Twitter.
Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it’s cousins, Twitter and Facebook.
Written by Jon Burg | Posted on November 18th 2014
The web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook. They couldn't be more wrong.
“With 70 million users in the world and numerous social interactions every day, Pinterest is a social network on the move… The latest statistics about users’ activities and brands’ heavy mobilization prove it.”
I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend.
Everyone has a Top Sharing Offender in their lives. A friend, parent, acquaintance, or boss who needs to attend Repost Anonymous meetings ASAP. But most of us are guilty of the occasional unaware share.
Too Many Platforms: The Next Wave of Social Management Integration
March 4th 2014
Let’s face it. There are too many social platforms. There’s one to manage tweets, one to check analytics, one to internally collaborate, and so on. We have a hard time keeping track of all these platforms today. As social media continues to grow and change, it’s bound to get worse before it gets more efficient.
What’s the solution? Should vendors consolidate? Will big companies buy out the smaller guys? Most importantly, what will happen to your information when social sites shut down?
Social Media Predictions for 2014: What Do You Need to Watch?
December 17th 2013
Join us to hear what social business experts think is next. In January 2013, a 6-second video app debuted as a free iOS app on the iPhone and iPod Touch; 11 months later, Vine is the most-used video-sharing app on the market, available for Android and the Windows Phone as well. Instagram video also came onto the scene this year. Facebook introduced hashtags, photos in comments, and followed up on its promise to cut the privacy setting “who can look up my timeline by name.” LinkedIn recently announced members can follow brands’ Showcase Pages.
We’ve seen many more social media leaders and changes emerge in a matter of months – and we should expect no less in 2014.
As varied as the social platforms are, they are taking social media into deeper, more focused directions. In this webinar, our panelists ring out old trends in social media, and ring in their predictions about where social media is headed in the new year.
Departmental social media efforts continue to drive success: increasing brand awareness and engagement via Marketing, improving customer satisfaction and response time via Customer Support and gaining in-depth client understanding via Sales. But how could a unified approach to social media bolster brand growth?
In this webinar, our presenters will re-imagine organizations that use a company-wide approach to social to drive organizational goals and effect bottom line results. Identifying key stages of social media maturity, you will learn strategies and infrastructure for scaling company-wide adoption and execution.
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.
The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest.