Twitter is a peculiar platform. For B2B marketers, it doesn’t provide the most functional targeting features. And case studies provide conflicting results on whether B2B lead generation is actually effective on the 284 million strong social network. With the majority of revenue coming from mobile advertising, a channel that leans towards B2C, it’s no wonder B2B marketers look at Twitter lead generation and think: meh...
There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up? One of the reasons for its massive success is the...
Since hashtags can be used for anything—business marketing, political campaigns, sporting events and even advocating for a cause—anybody can start a conversation and benefit from the resulting connectivity. This also allows for a targeted approach to hashtag marketing. Creating unique hashtags for specific products, events and interests drives business growth by drawing attention from a variety of demographics.
The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map which provides a comprehensive index to all things social media.
Recently Twitter announced the rollout of new features, most notably the ability to have group messages. Being interested not just in technology, but also having a keen interest in unintended consequences, I was intrigued by this.
The last few years have seen a whole host of social approaches and technologies enter the classroom. Whilst the likes of Khan Academy and the MOOC platforms have led the way, there have also been a wave of smaller, but no less innovative, projects. For instance, the likes of Smart Kapp and Socrative are offering up a couple of tools for making the mobiles that most students carry with them better learning tools.
Every year it seems like contenders wade into the pool of social networks, only to be bought up or dispatched. But, is 2015 any different? Can David take down Goliath?
Your Sample Social Editorial Calendar
This sample editorial calendar will help you manage your daily, monthly, and yearly marketing on social. Check out how Marketo plans their social content, and then create your own editorial calendar using their handy templates.