Everyone likes to talk about “the Big 6” as if you could go into a job interview and say, “I’m proficient in the Big 6” and walk away with the job. But what does being proficient mean? What exactly do you have to understand about the Big 6? And is the Big 6 a static entity? We’ll get to the other...
The Smart Social Report: Volume Two
Summer may be winding down, but there's no stopping the growth of social for today's top businesses. The newest Smart Social Report is out, and it's full of can't-miss information on the latest industry trends. Spredfast follows up with the 50 major brands highlighted in their...
There is no shortage of advice for the best times to post to various social networks, and this infographic by Microsoft I’ve included, below, is another one to add to the list. And while I think the recommendations (Mondays and Wednesdays are best for Instagram!) are somewhat useful, I’m not sure...
The longer a platform exists, the more user friendly it becomes through modifications, updates, and increased capabilities—at least, that’s the idea. Luckily that’s been the case for people who use some of the most popular social media sites. As Facebook, Google+, Twitter, and LinkedIn add users and get more feedback, they add features to keep their users happy.
So you say you want to use social media, but you don’t know where to start. Here’s a quick and dirty guide to the major platforms, including a few new-ish ones: everything you need to know about how they work, how you should use them, and why you might avoid them. Keep this bookmarked should you ever need to make your social media case to the C-Suite or convince a social media virgin to adopt.
MIT Technology Review has a summary of a fascinating recent study on the behavior of networks, and how they can lie to us, or at least make it seem like a majority of people believe something is common when it is not actually the case. The study, conducted by Kristina Lerman and others at the University of Southern California, also provides insight into how some things can go viral and spread like wildfire while similar content or ideas can't seem to get off the ground.
Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.
My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.
I know what you're going to say: Snapchat advertising is too expensive. And I agree: it is. Because posts on the platform can get upwards of hundreds of thousands of views, it can cost as much as $500,000 for a Discover channel takeover. But that doesn't mean we smaller brands can't learn a thing or two from recent innovations.
One of the best aspects of a career in social media is the huge growth potential. Every year, social networks emerge and expand. Audiences – and how we reach them – change just as often. Almost as quickly, a brand’s social media team of one transforms into a global program that spans across the organization… Out of necessity. But with great opportunities also come great challenges.