When someone says or shares something they shouldn’t on social media at work, it's not uncommon for digital marketing budgets to get cut. So even if your department is knowledgeable on what is and isn’t okay to do on social media, it’s in your best interest to make sure others inside your company obey the rules as well. This podcast will teach you how to document social media policy violations. Whether you're in HR or not, have a listen.
When you go to buy a scuba tank, who do you buy from: a five-star, expensive company or a three-star, less expensive company? Naturally, you don’t want to run out of air while deep under water so it’s justifiable to pay a little more for a product you know you can trust. The same method applies when spending money on quality SEO services. You tend to get exactly what you paid for.
In nearly every concentration of leadership, men outnumber women. We have come to accept this current state of affairs, much as we rail against it, but nowhere is this more evident in my world than in the leadership of rapidly developing technology.
In this interview, Simon Pearce and Gary Vaynerchuk talk about the new collaborative economy, which Gary describes as the “second industrial revolution.” If that sounds overblown, then consider this: the rate of change in technology has never been faster, and the access to the tools needed to create those new technologies has never been cheaper.
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties. "If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic," says Kathy O'Dowd, senior manager for programmatic buying in North America at Netflix.
So, you’re thinking it’s time to hire a PR firm? Great, I can help! I have hired 6 or 7 (and fired a few). While the process might seem simple, in truth it is hard to do well. By “well” I mean hiring the right firm, for the right reasons, with goals set to deliver a positive impact. Here are ten tips to guide you.
Why is it important to define a Marketing Information System for B2B? In B2B, our target audiences are generally more knowledgeable on subject matter and sales lead times are usually much longer. Therefore, having a process in place allows for a better Return on Investment for your marketing efforts.
During the last 18 months, we at SmarpShare have been studying how different organizations perform when encouraging employees to share content to their networks and what major factors affect participation and engagement. Below are the five factors we have found to be the most important.
Here is an excerpt from “Patterns in Achieving Social Business Success by Leading and Pioneering Organizations,” an exclusive whitepaper brought to you by IBM. This whitepaper provides a step-by-step guide for determining your strategy to achieving social business success.