In the social space, there is no preeminent conference, but plenty of quality options. After experiencing a large majority of the the best social media conferences around the world in 2013, I’m here to break down the landscape to hopefully make your lives easier whether you work at a brand, agency or vendor.
Did you miss out on all the Social Shake-Up fun in Atlanta this year? Fear not: our excellent photographers captured the panels, keynotes, networking, fantastic attendees and brilliant speakers for your perusal. Be sure to join us in 2014 for your chance to be snapped for posterity next time!
A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. See what Vanessa DiMauro, Lou Dubois, Dawn Lacallade, and Jennifer Mitchell had to say.
At the Social Shake-up last week, audience members were not looking at the speakers or panelists. It’s not that they were being rude; on the contrary, they were paying close attention and hanging on every word. They were just busy tweeting at the same time, so much so that #SocialShakeUp was a nationally trending hashtag.
I was privileged to be a panelist on a session titled “Can you build a better advocate through social media?”, with Anneke Seley, Emily Yellin, and Natascha Thomson, moderated by Kai Petzelt, and creatively crowdsourced by SAP. The session title introduces an important question: “Can you build a better advocate through social media?”
This is a tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: "An advocate is somebody who tells the truth about your product." See what other panelists had to say on what an advocate is.
This year will enter the history books as “The Year of Real-Time Marketing,” according to a panel of experts at the Social Shake-Up in Atlanta, Georgia. Events across the globe are being covered by numerous mediums and driving brand-driven, real-time content. However, the struggle for companies is to produce timely posts and tweets that are actually relevant to customers and potential partners.
Given the impact that technology has had on the modern business landscape, it seems as though companies and marketers have an increased access to both consumers and potential partners. Explaining this growing connectivity, Porter Gale, author and former Marketing VP at Virgin America, conveyed her views to the crowd of social media leaders gathered in Atlanta for the Social Shake-Up conference.
The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace. Given this constant evolution, a panel at the Social Shake-Up conference in Atlanta sought to explore whether or not a "Frankenmarketer" would ever be created.
Discussions were heated at the Social Shake-Up 2013, the brainchild of Social Media Today publisher Robin Fray Carey. Attracting a crowd of nearly 500 attendees over this past couple of days in Atlanta, I decided to take a peek at the conversations using the robust social discovery tool NetBase.