Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not. This concept came to me via Jonathan Davids (of Influicity), who was discussing the topic along with Maria Poveromo and Kelly Blackman at The Social Shake-Up in Atlanta during their breakout session: The Transformation of Customer Engagement in the Subscription Economy, and, it applies to all of us.
During The Social Shake-Up, we had the opportunity to pick the brains of some of the top influencers in the social and digital realms. See what luminaries like Renee Ducre and Tim Minahan had to the future of social business.
If you’re looking for a quick fix to your online marketing challenges, social engagement and community building isn’t going to be the answer. If you’ve been waiting for a fun, ethical, and sustainable way to grow your company’s online presence as well as grow your loyal connections, though, there’s no better way to get started.
One of the more common sentiments shared at The Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party. In other words, don’t ask your agency to do the talking for you. As skilled as the social organization may be, we really shouldn’t be doing it for you. Why? Because the relationships you have with your prospects are important.
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.
At the Social Shake-Up conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground. Namely, where social has been and where it’s headed.
At The Social Shake-Up this year, comedian, Baratunde Thurston - New York Times-bestselling author, and co-founder of Cultivated Wit - shared his insights on how to bring humor to digital storytelling.
At The Social Shake-Up in Atlanta last month, Brian Solis, Principal Analyst at Altimeter Group, and SMT's CEO Robin Carey, discussed where social business is headed, and what it means for businesses and practitioners.