- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
I attended Day One of Social Media Today's Atlanta Social Shake-Up on September 16, 2014, representing Object 9. There were many insightful presentations and panels, but this recap focuses mainly on three key discussions: Data-Driven Social Campaigns, Listening and Engaging with Sports & Entertainment Fans, and Social Storytelling.
If you can believe it, Day 2 topped Day 1 at The Social Shake-Up. Here are the highlights for you, in case you couldn't make it to Atlanta to shake it up with us in person.
Synthesio eagerly tracked global conversations around Social Shake-Up, which took place this week in Atlanta on September 16th and 17th. Here are some engaging insights into the overall reach of the event, trending topics and our final list of top influencers driving the conversations.
At the Social Shake-Up, I attended a panel called "How CMOs Drive Innovation and Revenue Growth," featuring speakers David Davidovic, President, pathForward, former CMO, Merck; and Tim Minahan, CMO, SAP Cloud and LoB, SAP. Jason Breed, Enterprise Social Business Lead, IBM, moderated this session, which explored how CMOs tie their strategy to revenue; marketing's involvement in development; how marketing can fit into a business holistically, and not as an advertising add-on; and how marketing should participate in business ownership.
There was an elephant in the Great Room at The Social Shake-Up 2014: Is social really over as a business? Moderator, and CEO of Social Media Today, Robin Fray Carey, asked this of the star-studded panel of three at this keynote ending the first day of the #SocialShakeUp.
“We were continually frustrated by the inability to easily see all the social media content from events we had attended, gathered together in one place,” says Ronny Elkayam, co-founder and CEO of Moment.me, the automatic album maker gone mobile microsite for events.
We recently surveyed 347 Social Media Today members online, and interviewed four key individuals who self-identify as social change agents. Whether leading a large corporate brand outside its walls, or driving enterprise-wide social collaboration from a cubicle within, these innovative, very public professionals whom we studied are catapulting career opportunities far into the future.
We've only been at The Social Shake Up 2014 for a little over 5 hours, but we're already learning valuable takeaways about content creation. Here are 5 tips for more effective content creation and what to watch for as we look to develop creative, engaging, and relevant content for our brands.
Back in the early 2000s, there were visionaries who saw the promise of social and what it could be, and it didn’t have anything to do with technology. One of those visionaries is Brian Solis, the principal analyst with Altimeter Group, which helps companies adjust to technology disruption. He's also an author and in-demand speaker on the startup circuit. He opened the first morning of the The Social Shake-Up 2014 on Tuesday, Sept. 16, with Social Media Today’s co-founder and CEO, Robin Carey. Read on to figure out how you'll strike back at technology with human-to-human connection.
Day one of the second Social Shake-Up is over! If you weren't one of the 600 attendees in Atlanta, not to worry: we've recapped it here for you, from Brian Solis to fried chicken to the afternoon keynote.