Recent Posts

Loyalty Is the Hidden Reward of Social Engagement

Randy Milanovic
If you’re looking for a quick fix to your online marketing challenges, social engagement and community building isn’t going to be the answer. If you’ve been waiting for a fun, ethical, and sustainable way to grow your company’s online presence as well as grow your loyal connections, though, there’s no better way to get started.
Loyalty Is the Hidden Reward of Social Engagement

Are You Outsourcing the Social Aspects of Your New Business Efforts?

Randy Milanovic
One of the more common sentiments shared at The Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party. In other words, don’t ask your agency to do the talking for you. As skilled as the social organization may be, we really shouldn’t be doing it for you. Why? Because the relationships you have with your prospects are important.
Are You Outsourcing the Social Aspects of Your New Business Efforts?

Speak Human-to-Human in Social Media

Randy Milanovic
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.
Speak Human-to-Human in Social Media

The Future of Social Business [VIDEO]

Vanessa DiMauro
At the Social Shake-Up conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground. Namely, where social has been and where it’s headed.
The Future of Social Business [VIDEO]

A Recap of The Social Shake-Up 2014

meganmpls
Let's take a look at some of the highlights from The Social Shake-Up 2014.
A Recap of The Social Shake-Up 2014

Baratunde Thurston on How to Make Digital Storytelling Fun

meganmpls
At The Social Shake-Up this year, comedian, Baratunde Thurston - New York Times-bestselling author, and co-founder of Cultivated Wit - shared his insights on how to bring humor to digital storytelling.
Baratunde Thurston on How to Make Digital Storytelling Fun

What the Collaborative Economy Means for Social Business [VIDEO]

meganmpls
At his Social Shake-Up keynote in Atlanta, Jeremiah Owyang, Founder of Crowd Companies, discussed what the collaborative economy means for the next phase of social business.
What the Collaborative Economy Means for Social Business [VIDEO]

Brian Solis and Robin Carey Discuss the Future of Social Business [VIDEO]

meganmpls
At The Social Shake-Up in Atlanta last month, Brian Solis, Principal Analyst at Altimeter Group, and SMT's CEO Robin Carey, discussed where social business is headed, and what it means for businesses and practitioners.
Brian Solis and Robin Carey Discuss the Future of Social Business [VIDEO]

Four Rules for a Successful Crowd Campaign [VIDEO]

meganmpls
In his keynote at The Social Shake-Up this year, Bryan Kramer, the CEO of PureMatter, used the ALS Ice Bucket Challenge to illustrate how to create a crowdworthy campaign.
 Four Rules for a Successful Crowd Campaign [VIDEO]

Digital Scribing at The Social Shake-Up Brings Keynotes to Life

meganmpls
Real-time renderings of speakers and their presentations at The Social Shake-Up underscored their messages and delighted attendees.
Digital Scribing at The Social Shake-Up Brings Keynotes to Life