#SMTLive Schedule

social video

March 14, 2017
Here are five tips to help you maximize video content in your social media strategy.
August 29, 2015
There's a range of factors that contribute to the overall effectiveness of a video ad. Given that, how do you come up with a universal charging policy that ensures you’re maximizing your return while delivering value to your ad partners?
Snapchat Charging for Video Ad Views After Less Than a Second – How Should Video Ads be Charged? | Social Media Today
July 22, 2015
Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re working to do through various measures – the latest of which have now been announced.
Facebook Introduces New Tools to Help Video Advertisers Maximize Ad Performance | Social Media Today
July 14, 2015
Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article. This infographic from Salesforce illustrates important marketing tips that you need to know to integrate video into your social media strategy.
How to Incorporate Video Into Your Social Media Marketing Campaign [Infographic] | Social Media Today
June 18, 2015
Twitter has announced they'll be rolling out autoplay video in timelines, which had sparked a raft of discussion and blog posts online. But rather than go through all of them, here's a list of the 7 things you need to know about Twitter's autoplay video.
7 Things You Need To Know About Twitter Auto-Play Videos | Social Media Today
June 17, 2015
Getting social with your video means big gains in brand engagement. Explore the top three ways to use video in social media so your brand is making connections, getting shared and starting a dialogue.
August 28, 2014
Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!
February 14, 2012
There is a growing desire for digital content; online video in particular. With the increasing numbers of tablets and web enabled TV’s and Tivos in the hands (and on the walls and TV stands) of consumers, the demand for compelling online video has grown exponentially compared to the amount of quality content available.
February 09, 2012
I’ve been looking for a way to capture customer video feedback on our Facebook page for quite some time. I found a number of free tools that allow you to simply direct your fans to their service where they can enter their responses. None of the tools offered video options. I really wanted to have something more integrated and interactive.
March 05, 2008
Coke Cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can. Branding is a critical process for any company and protecting a brands image and market position is vital to market relations...