Sure, most of the people in today’s world who work in office jobs use social media several times per day, but let me remind you that these same people aren’t being paid millions of dollars per year. The athletes using social media have plenty of time to connect with fans, “like” photos of other people, or send messages to friends and family, but that time is NOT during the game.
Sporting events create an enormous opportunity to reach consumers, but with limited sponsorship and marketing opportunities available, marketers are competing just as hard as the athletes, vying to win placement at these events. In order to win sponsorship roles, marketers are being challenged to become even more creative with their sponsorship campaigns.
America’s legions of sports and entertainment consumers now have unprecedented access to teams, players, and entertainers. Connecting with fans can be tricky though: if a message comes off as fake or forced, the backlash can cost your team. At the Social Shake-Up in Atlanta this year, pro panelists coached us in a session titled "Sports and Entertainment: How to Listen and Engage with Fans."
Ray Rice’s termination from the Baltimore Ravens and his indefinite suspension from the NFL was not because he was indicted by a grand jury in March for third-degree aggravated assault in the punching of his then fiancée in an elevator in Atlantic City – it was because he did it in front of a video camera in the age of social media.
The Sportlobster app, developed by the London-based startup of the same name, is the fastest-growing sport social network. Fans can predict the outcomes of sporting events they are interested in; write, share, and discuss blog posts with an audience that shares their interests; and connect with like-minded people that care about the same things they do.
Even if you don’t like sports, it’s likely that your Facebook and Twitter feeds get fairly clogged with comments like “Did you see that call????? #unbelievable”, or something to that effect, whenever some big game is on. Think about it. We’ve been yelling at our televisions for years while watching sports. Now we can yell to the whole world through social media.
The World Series kicks off tonight in Boston and I could not be more excited! Being a fan of both the Red Sox and Social Media, I was especially excited to find this gem of an infographic in my inbox this morning. It was put together by the team at Sysomos and outlines the social power of both teams.
NBA Digital is about to blow the 2013 Draft coverage out of the water. From NBA.com’s Draft Central on June 27, to the Playermetrics 360-Degree Camera, a custom interactive online feature, allowing fans to use a 360-degree camera, there’s a huge line up of digital content.
Vine debuted in January, providing a new micro-video service for its partner and big brother, Twitter. So far, Vine’s rapid rise hasn’t caught the full attention of the sporting world. Lack of strategic thinking could be keeping teams, leagues and athletes from jumping on board.