Recent Posts

5 Sports and Entertainment Lessons on Listening and Engaging with Fans

shaybmoser
America’s legions of sports and entertainment consumers now have unprecedented access to teams, players, and entertainers. Connecting with fans can be tricky though: if a message comes off as fake or forced, the backlash can cost your team. At the Social Shake-Up in Atlanta this year, pro panelists coached us in a session titled "Sports and Entertainment: How to Listen and Engage with Fans."
5 Sports and Entertainment Lessons on Listening and Engaging with Fans

Ray Rice: A Social Media Case Study

Marie Alonso
Ray Rice’s termination from the Baltimore Ravens and his indefinite suspension from the NFL was not because he was indicted by a grand jury in March for third-degree aggravated assault in the punching of his then fiancée in an elevator in Atlantic City – it was because he did it in front of a video camera in the age of social media.
Ray Rice: A Social Media Case Study

Social Startups: Sportlobster Tool Tackles the Unruly Web for Sports Fans

shaybmoser
The Sportlobster app, developed by the London-based startup of the same name, is the fastest-growing sport social network. Fans can predict the outcomes of sporting events they are interested in; write, share, and discuss blog posts with an audience that shares their interests; and connect with like-minded people that care about the same things they do.
Social Startups: Sportlobster Tool Tackles the Unruly Web for Sports Fans

What's More Social Than Sports?

Sendible
Even if you don’t like sports, it’s likely that your Facebook and Twitter feeds get fairly clogged with comments like “Did you see that call????? #unbelievable”, or something to that effect, whenever some big game is on. Think about it. We’ve been yelling at our televisions for years while watching sports. Now we can yell to the whole world through social media.
What's More Social Than Sports?

The 2013 World Series Social Media Scorecard [INFOGRAPHIC]

mlewis1
The World Series kicks off tonight in Boston and I could not be more excited! Being a fan of both the Red Sox and Social Media, I was especially excited to find this gem of an infographic in my inbox this morning. It was put together by the team at Sysomos and outlines the social power of both teams.
The 2013 World Series Social Media Scorecard [INFOGRAPHIC]

NBA Digital Coverage of the 2013 Draft

SarahEvans
NBA Digital is about to blow the 2013 Draft coverage out of the water. From NBA.com’s Draft Central on June 27, to the Playermetrics 360-Degree Camera, a custom interactive online feature, allowing fans to use a 360-degree camera, there’s a huge line up of digital content.
NBA Digital Coverage of the 2013 Draft

Vine's Sports Strategy

TomBuchheim
Vine debuted in January, providing a new micro-video service for its partner and big brother, Twitter. So far, Vine’s rapid rise hasn’t caught the full attention of the sporting world. Lack of strategic thinking could be keeping teams, leagues and athletes from jumping on board.
Vine's Sports Strategy

Social Media and Sport – 2013 Predictions

DanielMclaren
Here are the thoughts of some of the most widely respected thought-leaders in digital sport.
Social Media and Sport – 2013 Predictions

3 Good Reasons College Sport Teams Need to Use Social Media

ChrisSyme
“If you had to boil down to one/two reasons why coaches should embrace social media, what would it/they be?” As another collegiate sports year looms, athletic communicators will again be struggling with coaches who struggle with social media. Here are three good reasons your teams should be involved in social media.
3 Good Reasons College Sport Teams Need to Use Social Media

Twitter Powers Jeremy Lin’s Rise to NBA – and Social Media – Superstar

TomBuchheim
Lin’s story is not just about follower count, it’s also about the conversation. And Lin dominates the talk on Twitter every time he suits up. According to Trendistic, “Jeremy Lin” was included in as much as 1.69 percent of tweets worldwide on Friday, Feb. 10 (9 p.m. CST). In his previous three games, he garnered 0.12, 0.17 and 0.19 percent of the Twitter conversation, respectively.