- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Marketing is a continuous cycle of planning, action and review. You need evidence-based insights to adjust and improve your performance. In SMToolbox this week, we take a look at how Spredfast Intelligence can provide insights to support smarter marketing decisions.
The recent merger of Spredfast and Mass Relevance is only 30 days old, but today sees the launch of the first new product from the combined team. Our focus this week is on Spark, a new real time social media tool from Spredfast designed to help you jump into relevant conversations and maximise your engagement.
Spredfast announced today that it is merging with its Austin-based neighbor, Mass Relevance, in a move that heats up the already competitive social relationship software space. Essentially, what Spredfast CEO Rod Favaron sees as the highlight of the merger is that the new Spredfast offers “Now Platform Plus a Planned Platform.”
Spredfast announces a new round of funding led by a new strategic investor, Lead Edge Capital. I caught up with Rod Favaron, CEO, earlier this week to discuss the latest news and what it means for one of the major (and remaining) independent providers of social media management software and services.
How can listening and engagement be used in a strategic way to educate and enable each other? That's the topic of this interview with Jordan Slabaugh of Spredfast and Sebastian Hempstead of Brandwatch on the union of social listening with social engagement for more powerful social strategies.
Altimeter Group’s Rebecca Lieb kicked off the conversation with a keynote on the convergence of paid, owned and earned media and the increasing need to not only use promoted content, but to do so tactfully and authentically. With audiences savvier now than ever before, industry experts from Edelman, Facebook and Twitter gave first-hand examples of the growing need to provide a consistently compelling social experience while social media practitioners from WCG, FeedMagnet and AT&T shared their “playbooks” for planning, scheduling and assessing social content efficiently.
Corporations are expanding and deepening social engagement strategies, with more people active on a company’s behalf, across more social accounts and conversations.