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Spredfast

November 07, 2014
Social care and marketing are converging. Marketing teams can no longer be hesitant to open the perceived Pandora’s box. It’s time to embrace social care as a legitimate and extremely valuable form of marketing. Care is no longer a one-to-conversation; it’s a one-to-ton conversation.
August 10, 2014
Marketing is a continuous cycle of planning, action and review. You need evidence-based insights to adjust and improve your performance. In SMToolbox this week, we take a look at how Spredfast Intelligence can provide insights to support smarter marketing decisions.
May 15, 2014
The recent merger of Spredfast and Mass Relevance is only 30 days old, but today sees the launch of the first new product from the combined team. Our focus this week is on Spark, a new real time social media tool from Spredfast designed to help you jump into relevant conversations and maximise your engagement.
April 02, 2014
Spredfast announced today that it is merging with its Austin-based neighbor, Mass Relevance, in a move that heats up the already competitive social relationship software space. Essentially, what Spredfast CEO Rod Favaron sees as the highlight of the merger is that the new Spredfast offers “Now Platform Plus a Planned Platform.”
January 03, 2014
Spredfast announces a new round of funding led by a new strategic investor, Lead Edge Capital. I caught up with Rod Favaron, CEO, earlier this week to discuss the latest news and what it means for one of the major (and remaining) independent providers of social media management software and services.
July 17, 2013
How can listening and engagement be used in a strategic way to educate and enable each other? That's the topic of this interview with Jordan Slabaugh of Spredfast and Sebastian Hempstead of Brandwatch on the union of social listening with social engagement for more powerful social strategies.
February 05, 2013
Today it was announced that both Spredfast and Sprinklr , two leading competitors in the social media management platform space, raised $18mm and $15mm, respectively. Spredfast’s investment round was led by OpenView Venture Partners, along with existing investors Austin Ventures and InterWest...
October 18, 2012
Altimeter Group’s Rebecca Lieb kicked off the conversation with a keynote on the convergence of paid, owned and earned media and the increasing need to not only use promoted content, but to do so tactfully and authentically. With audiences savvier now than ever before, industry experts from Edelman, Facebook and Twitter gave first-hand examples of the growing need to provide a consistently compelling social experience while social media practitioners from WCG, FeedMagnet and AT&T shared their “playbooks” for planning, scheduling and assessing social content efficiently.
September 06, 2012
Corporations are expanding and deepening social engagement strategies, with more people active on a company’s behalf, across more social accounts and conversations.