Recent Posts

SMToolbox: Making Smarter Marketing Decisions with Spredfast Intelligence

Steve Rayson
Marketing is a continuous cycle of planning, action and review. You need evidence-based insights to adjust and improve your performance. In SMToolbox this week, we take a look at how Spredfast Intelligence can provide insights to support smarter marketing decisions.
SMToolbox: Making Smarter Marketing Decisions with Spredfast Intelligence

SMToolbox: Real-Time Social Media Engagement with Spark from Spredfast

Steve Rayson
The recent merger of Spredfast and Mass Relevance is only 30 days old, but today sees the launch of the first new product from the combined team. Our focus this week is on Spark, a new real time social media tool from Spredfast designed to help you jump into relevant conversations and maximise your engagement.
SMToolbox: Real-Time Social Media Engagement with Spark from Spredfast

Spredfast Merging with Mass Relevance: Bringing the Now Marketing to You from Austin

Robin Carey
Spredfast announced today that it is merging with its Austin-based neighbor, Mass Relevance, in a move that heats up the already competitive social relationship software space. Essentially, what Spredfast CEO Rod Favaron sees as the highlight of the merger is that the new Spredfast offers “Now Platform Plus a Planned Platform.”
Spredfast Merging with Mass Relevance: Bringing the Now Marketing to You from Austin

Spredfast Starts 2014 with a $32.5 Million Bang

Robin Carey
Spredfast announces a new round of funding led by a new strategic investor, Lead Edge Capital. I caught up with Rod Favaron, CEO, earlier this week to discuss the latest news and what it means for one of the major (and remaining) independent providers of social media management software and services.
Spredfast Starts 2014 with a $32.5 Million Bang

Social Yin and Yang: The Perfect Union of Strategic Listening and Real-Time Engagement

jordanv
How can listening and engagement be used in a strategic way to educate and enable each other? That's the topic of this interview with Jordan Slabaugh of Spredfast and Sebastian Hempstead of Brandwatch on the union of social listening with social engagement for more powerful social strategies.
Social Yin and Yang: The Perfect Union of Strategic Listening and Real-Time Engagement

Spredfast and Sprinklr Raise $33mm Combined

Adam Chapman
Spredfast and Sprinklr Raise $33mm Combined

First Annual Spredfast Social Summit Engages Top Social Media Minds

jordanv
Altimeter Group’s Rebecca Lieb kicked off the conversation with a keynote on the convergence of paid, owned and earned media and the increasing need to not only use promoted content, but to do so tactfully and authentically. With audiences savvier now than ever before, industry experts from Edelman, Facebook and Twitter gave first-hand examples of the growing need to provide a consistently compelling social experience while social media practitioners from WCG, FeedMagnet and AT&T shared their “playbooks” for planning, scheduling and assessing social content efficiently.
First Annual Spredfast Social Summit Engages Top Social Media Minds

Spredfast Social Engagement Index Tracks Trends in Corporate Social Programs

jordanv
Corporations are expanding and deepening social engagement strategies, with more people active on a company’s behalf, across more social accounts and conversations.
Spredfast  Social Engagement Index Tracks Trends in Corporate Social Programs