Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world’s largest brands. He currently leads the Analytics & Research group at Spredfast, a social marketing platform that empowers enterprise organizations to connect with consumers in an increasingly social world. He was kind enough to answer some questions for us this week.
Social care and marketing are converging. Marketing teams can no longer be hesitant to open the perceived Pandora’s box. It’s time to embrace social care as a legitimate and extremely valuable form of marketing. Care is no longer a one-to-conversation; it’s a one-to-ton conversation.
Marketing is a continuous cycle of planning, action and review. You need evidence-based insights to adjust and improve your performance. In SMToolbox this week, we take a look at how Spredfast Intelligence can provide insights to support smarter marketing decisions.
The recent merger of Spredfast and Mass Relevance is only 30 days old, but today sees the launch of the first new product from the combined team. Our focus this week is on Spark, a new real time social media tool from Spredfast designed to help you jump into relevant conversations and maximise your engagement.
Spredfast announced today that it is merging with its Austin-based neighbor, Mass Relevance, in a move that heats up the already competitive social relationship software space. Essentially, what Spredfast CEO Rod Favaron sees as the highlight of the merger is that the new Spredfast offers “Now Platform Plus a Planned Platform.”
Spredfast announces a new round of funding led by a new strategic investor, Lead Edge Capital. I caught up with Rod Favaron, CEO, earlier this week to discuss the latest news and what it means for one of the major (and remaining) independent providers of social media management software and services.
How can listening and engagement be used in a strategic way to educate and enable each other? That's the topic of this interview with Jordan Slabaugh of Spredfast and Sebastian Hempstead of Brandwatch on the union of social listening with social engagement for more powerful social strategies.
Today it was announced that both Spredfast and Sprinklr , two leading competitors in the social media management platform space, raised $18mm and $15mm, respectively. Spredfast’s investment round was led by OpenView Venture Partners, along with existing investors Austin Ventures and InterWest...
Altimeter Group’s Rebecca Lieb kicked off the conversation with a keynote on the convergence of paid, owned and earned media and the increasing need to not only use promoted content, but to do so tactfully and authentically. With audiences savvier now than ever before, industry experts from Edelman, Facebook and Twitter gave first-hand examples of the growing need to provide a consistently compelling social experience while social media practitioners from WCG, FeedMagnet and AT&T shared their “playbooks” for planning, scheduling and assessing social content efficiently.