Recent Posts

How Starbucks Crushes It on Social Media

thuff007
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats!
How Starbucks Crushes It on Social Media

How NOT To Do Social Media

bigdotmedia
Do brands need a big budget for a successful social media presence? NO! Just the ability to respond to both good comments and negative criticism in a timely and welcoming manner.
How NOT To Do Social Media

Brewing Controversy - How Starbucks Embraces Social Media

Morgan J. Arnold
Whereas other brands might police comments not just for offensive statements but also for negative or antagonistic reactions to a brand’s product, service or corporate positions, Starbucks allows this speech to continue unfettered, even when it rises to the level of being present on their Timeline Highlights.
Brewing Controversy - How Starbucks Embraces Social Media

Do you need a Social Community Manager? [Infographic]

Gareth Case
The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it?
Do you need a Social Community Manager? [Infographic]

How to Make a Sale Using Social Media

tommyismyname
This week's episode comes from a subscriber question. Bill Gluth says: I’d love to see you create an online marketing segment on how social media tags into the sales conversation. I see lots of content, comments and sharing but I’m not hearing a lot about sales and revenue generated as a result of that effort.
How to Make a Sale Using Social Media

The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers

BrianSolis
While we are what we say in our Tweets, our bios also reveal a telling side of who we really are. In this study we reviewed the complete bios of 50,000 of the top @Starbucks followers to learn a bit more about how they present their life story as well as their interests, opinions, and preferences.
The Interest Graph on Twitter is Alive:  Studying Starbucks Top Followers

Examples of online communities in the retail industry

mattrhodes