Recent Posts

How to Get Noticed as an Expert

StanfordSmith
Do you sell advice? If so, you need to be an expert. You also need to convince your audience that you’re an expert, but by now you know that you are competing in a crowded space. You need to adopt a deliberate approach to demonstrating your expertise. Here’s what you need to do.
How to Get Noticed as an Expert

Sales Prospecting: How to Handle ‘Get Back to Me Later’

Koka Sexton
Do you have stalled sales in your pipeline? How can you create a sense of urgency with these prospects? The goal here is to get your prospect thinking about, and to create a conversation around, the executive-level outcome at risk. Now, you can begin to reveal the specific threats, problems and missed opportunities surrounding the outcome at risk in a way that aligns with the strengths of your solution.
Sales Prospecting: How to Handle ‘Get Back to Me Later’

The Twitter Strategy Shift and What It Means for Your Business

markwschaefer
Recently, Twitter’s CFO suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order to “improve the relevance for users.” Let’s look at what this possible Twitter strategy shift might mean for you and your business.
The Twitter Strategy Shift and What It Means for Your Business

Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

Mary Green
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.
Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

Get Schooled by YouTubers: Content and Business Strategy

RGBSocial
For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform.
Get Schooled by YouTubers: Content and Business Strategy

Digital Marketing Facts You Can't Ignore

Mary Wieder
In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
Digital Marketing Facts You Can't Ignore

Talking Strategy and Data with Shannon Lee of Precision Strategies

carianneking
Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon led paid digital media strategy for the Obama 2012 re-election campaign, driving several first-to-market programs in the political marketing industry. Here's what they talked about.
Talking Strategy and Data with Shannon Lee of Precision Strategies

Work Your Core: Proven Principals to Drive Employee Advocacy Results

Susan Emerick
A whole new meaning of “working your core,” these concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. Just like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to keep with it. The same is true for building a employee advocacy program for your brand.
Work Your Core: Proven Principals to Drive Employee Advocacy Results

Social Advocacy & Politics: Thought Leadership in the Social Age

DrDigipol
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
Social Advocacy & Politics: Thought Leadership in the Social Age

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy