You can’t sell to everyone. Instead, you must identify the people who care most about what you offer. That’s why successful marketing asks questions such as, "Can you clearly state the value you offer, so those who don’t care won’t waste your time?"
Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Check out this list of the top 11 major social media changes so far in 2015.
Collecting behavioral user data, such as affinities, interests, demographics, past purchase data and any other available user-centric information may have a significant, positive impact on user experience and business growth. It is a dynamically evolving area, which involves complex machine-learning algorithms and data mining capabilities.
Pinterest, which currently boasts over 70 million users worldwide, is an effective way to display your brand’s products, content and services. Businesses looking to be successful must understand the demographics (80% women, 77% 18-54 year olds) to curate a solid message through what is largely a visual platform. Engage with your customers through comments and fresh content to secure brand loyalty.
Until a year or two back, B2B social media strategy primarily included only two things – a dedicated effort to grow the fan following and using the ad platform to advertise to targeted groups. In the past year, this strategy has seen a massive evolution.