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strategy

February 27, 2015
You can’t sell to everyone. Instead, you must identify the people who care most about what you offer. That’s why successful marketing asks questions such as, "Can you clearly state the value you offer, so those who don’t care won’t waste your time?"
February 27, 2015
It is tempting to share content on everything. Instead become a thought leader in a few chosen topics. I personally only share content on social media, email marketing and Channel Marketing.
February 27, 2015
Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Check out this list of the top 11 major social media changes so far in 2015.
February 24, 2015
Getting multiple teams to co-ordinate on social media isn't easy. Here are three great examples of integrated social media strategies, each of which offers a different insight into how to succeed.
Integrated social media strategies
February 22, 2015
Collecting behavioral user data, such as affinities, interests, demographics, past purchase data and any other available user-centric information may have a significant, positive impact on user experience and business growth. It is a dynamically evolving area, which involves complex machine-learning algorithms and data mining capabilities.
February 05, 2015
Visual tools like the Business Model Canvas can improve the way you work, help you to design your future business and be more successful in what you do.
January 28, 2015
In this episode I put visual marketing in a nutshell for you, with the goal of inspiring you to begin incorporating it into your marketing strategies and tactics to drive improved results.
January 27, 2015
Pinterest, which currently boasts over 70 million users worldwide, is an effective way to display your brand’s products, content and services. Businesses looking to be successful must understand the demographics (80% women, 77% 18-54 year olds) to curate a solid message through what is largely a visual platform. Engage with your customers through comments and fresh content to secure brand loyalty.
January 26, 2015
Every successful company has a unique path that was followed from conception to reality. But there are some things that are universal to successful companies.
January 22, 2015
Until a year or two back, B2B social media strategy primarily included only two things – a dedicated effort to grow the fan following and using the ad platform to advertise to targeted groups. In the past year, this strategy has seen a massive evolution.

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