Recent Posts

6 Simple Ways Agencies Can Set Their Clients Up for Content Success

NicoleKarlis
As an agency, you can't work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
6 Simple Ways Agencies Can Set Their Clients Up for Content Success

Complete Strategy for a Successful Lead Nurturing Campaign

tamarabaranova
How does lead nurturing work, from start to finish? In this article I will share an effective strategy to find success in your inbound marketing campaign.
Complete Strategy for a Successful Lead Nurturing Campaign

The Three Phases of Startup Growth: Traction, Transition and Growth

ShaneJones
With any kind of business in the start-up process, there are three phases it will go through in order to grow: Traction, Transition, Growth. During each individual phase, the goals, metrics, volume, channels, optimization and team differ. In order to efficiently work through these phases towards success, you have to pay close attention to these differences and plan your actions for your product accordingly.
The Three Phases of Startup Growth: Traction, Transition and Growth

Stop the Stupid Marketing: Failing to Plan Is Planning to Fail [PODCAST]

PamMoore
In this episode of the Social Zoom Factor podcast I share a healthy dose of some tough love. It’s time for all marketers, new and experienced, to stop the stupid marketing. It’s time to roll up your sleeves and get to work. If you are lacking real social business results, there is likely a reason why. You need to get real with yourself and your business to set goals, get in the head of your audience and build a plan that will help you achieve your goals with helping your audience achieve theirs as a key objective.
Stop the Stupid Marketing: Failing to Plan Is Planning to Fail [PODCAST]

How to Enchant Millennials with Your Marketing Message

BrettRelander
Among the most common misconceptions about marketing to millennials is that online ads are the best strategy for reaching this generation. While it is true that millennials are often online, that does not mean that online ads are an effective medium.
How to Enchant Millennials with Your Marketing Message

Storytelling 101: Who Are You?

Resonance
Here’s the deal: In today’s marketplace, customers don’t just want to see a slick image and a catchy tagline — they want to know who you are before they even consider doing business with you. They won’t be satisfied with glib, rehearsed, PR-committee-approved answers. So how do we even start to think about answering this question: “Who are you … really?”
Storytelling 101: Who Are You?

Bryan Kramer Puts the Human Back into Social Engagement

Randy Milanovic
I had the distinct pleasure of interviewing Bryan Kramer last week to discuss his take on B2B, B2C, and his favourite, H2H (human to human). While this interview delivers on the H2H concept, there's a nice little side discussion around outsourcing social engagement that just might help shed some light on handling social engagement for marketers and businesses of any size.
Bryan Kramer Puts the Human Back into Social Engagement

Content Marketing without Strategy Is for Amateurs

BrettRelander
Content marketing is widely recognized as an important method for boosting search engine ranking and driving traffic. But without its own individual strategy, your content marketing efforts are akin to shooting in the dark, and you may not obtain as much traction as you would like from your content marketing efforts.
Content Marketing without Strategy Is for Amateurs

Why Brands Should Stop Idolizing Oreo's Social Media Strategy

RohitBhargava
For all the kudos that the Oreo brand gets for its social media efforts, there is one thing that seems certain about the #OreoLab campaign: you won’t find any sign of its existence a month or two from now.
Why Brands Should Stop Idolizing Oreo's Social Media Strategy

Is There a "Content Pattern" That Builds a Brand?

markwschaefer
YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Can this idea be applied to a business of ANY size? Even an individual blogger? Let’s look at the 3H content pattern and how it relates to audience-building.
Is There a "Content Pattern" That Builds a Brand?