Whether you are dreaming of having one million followers or fans, or you are experiencing trouble in articulating your goals, the importance of having a strategy in place for setting social media marketing campaign goals cannot be denied. With a solid strategy in place, you will be able to establish realistic goals, determine how you are going to reach those goals, and be able to measure when those goals have been attained.
Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it’s these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of...
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.
If you’re in a small company, have a simple discussion with the leadership team. Ask them what types of social media related issues they want to be informed about urgently. By urgently I mean outside of normal reporting routines (yes you need to have a normal reporting routine, and no, annual reporting is not acceptable – go for bi-monthly at the longest). After you figure out what the leadership wants to hear about, make sure that you have the authority to seek help from them whenever you need it, and especially if you feel like you're out of your element.
It’s no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.
The ultimate goal of any effective digital strategy is high levels of engagement from your online community. High engagement means you’re meeting the business goals you set out to achieve at strategy development stage. As marketers, it’s important that we measure everything. Quantifying the value of social media for your business just takes a little time investment to learn how to suitably leverage the tools at your disposal.
I always say … diving into social media for business is like baking sugar cookies without the sugar. Sure, it’s possible, but does it taste good? I see you shaking your head no … It’s a big world out there in the social realm. Don’t waste your time creating more noise – strategize. A social media...
On social media, time is money. So, how can we get more followers, more shares, and more likes faster for less money? With a killer strategy. Here’s a few ways you can get more bang for your buck with your social media marketing campaigns.
From two person teams to marketers with $10 million budgets, everyone feels as if they need more resources, but maybe we should focus more energy on figuring out what we can do to make the most of the resources we have. In order to optimize your resources, everyone should complete these 3 steps first: Write down your strategy, define your target personas, and create a promotion strategy.