- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Do you sell advice? If so, you need to be an expert. You also need to convince your audience that you’re an expert, but by now you know that you are competing in a crowded space. You need to adopt a deliberate approach to demonstrating your expertise. Here’s what you need to do.
Do you have stalled sales in your pipeline? How can you create a sense of urgency with these prospects? The goal here is to get your prospect thinking about, and to create a conversation around, the executive-level outcome at risk. Now, you can begin to reveal the specific threats, problems and missed opportunities surrounding the outcome at risk in a way that aligns with the strengths of your solution.
Recently, Twitter’s CFO suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order to “improve the relevance for users.” Let’s look at what this possible Twitter strategy shift might mean for you and your business.
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.
For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform.
In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon led paid digital media strategy for the Obama 2012 re-election campaign, driving several first-to-market programs in the political marketing industry. Here's what they talked about.
A whole new meaning of “working your core,” these concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. Just like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to keep with it. The same is true for building a employee advocacy program for your brand.
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.