Recent Posts

Is There a "Content Pattern" That Builds a Brand?

markwschaefer
YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Can this idea be applied to a business of ANY size? Even an individual blogger? Let’s look at the 3H content pattern and how it relates to audience-building.
Is There a "Content Pattern" That Builds a Brand?

11 Tips for a Social Media Plan That Rocks and Rules

Anna Kelleher
Unless you are a social media natural or part of a team of well-paid social media marketers, the more humble, receptive, and truly interested you can be in your social networks, the more successful you will be. Here are my eleven tips for putting together a great social media plan that works for you.
11 Tips for a Social Media Plan That Rocks and Rules

Grassroots Campaign or Celebrity Endorsement: Which Strategy Is Best for Your Brand’s Story?

carolscott2
How do you determine whether it’s better to use grassroots advocates or celebrity endorsers? While there’s no surefire way to predict what will be best for business, strategies like tracking audience interactions and paying attention to audience detail can lead your campaign in the right direction.
Grassroots Campaign or Celebrity Endorsement: Which Strategy Is Best for Your Brand’s Story?

6 Secrets to Hyper Social Media Growth

david.miller
New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pinterest. However, it is important to have a clear roadmap in mind before jumping on the social media super highway.
6 Secrets to Hyper Social Media Growth

12 Essential Elements of a Social Media Marketing Strategy

PamDyer
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
12 Essential Elements of a Social Media Marketing Strategy

6 Lead Generation Strategies from Fast-Growing Startups

larrykim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. We got together to share the lead generation strategies we've used to build our companies far quicker than most are able to achieve. Have a look at what LeadPages learned from processing over 4 million opt-ins a month and how WordStream used PPC to increase revenue and clients ten-fold in three years!
6 Lead Generation Strategies from Fast-Growing Startups

Stop Listening to Social Media Gurus and Build Your Own Plan!

PamMoore
In this episode of the Social Zoom Factor podcast I explain why you must stop taking the advice of gurus as the social media gospel and why you need to roll up your sleeves and get to work building your own plan.
Stop Listening to Social Media Gurus and Build Your Own Plan!

5 Ways to Use Pinterest Secret Group Boards

Mitt Ray
This is a particularly great time to implement Pinterest secret group boards into your social media strategy as you aren’t limited to just 3 or 6 boards anymore. Check out all my tips in this article.
5 Ways to Use Pinterest Secret Group Boards

How to Build a Social Media Strategy for Multiple Territories

Stickyeyes
So you’re thinking of taking your social media strategy global? Expanding across territories is a major challenge for any social media strategy and, if you are to retain the essence of what makes your brand unique, it is something that you have to get right from the very start.
How to Build a Social Media Strategy for Multiple Territories

Why Your Social Strategy Is Wrong

benharper87
In this article I look at why every social strategy is wrong in some way. You should always be measuring and optimising in order to make sure you're moving forward in terms of your performance. Embrace mistakes, and don't overplan!
Why Your Social Strategy Is Wrong