“It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsession for social media marketers. How many posts on Facebook per day is optimal? What time should they go out? Should we post as much content on the weekends as during the week?
Content marketing is one of the most successful marketing techniques used by businesses today. The key goal of content marketing is creating content that is valuable, relevant, and consistent . Content marketers’ main aim is to attract a targeted audience composed of those who can influence customer action.
You’ve got the content side of things nailed and you’re generating really compelling, interesting content.. but why aren’t you receiving the CTR and engagement you deserve? Have you ever thought that maybe you’re just not quite on top of your Twitter timings? Research has found that there are...
A key component to a comprehensive social media strategy is going to be consistency. Whichever social media platforms you choose, you are going to need to be posting consistently. So just how consistent do you need to be on those social media platforms?
The new Facebook Insights make tracking the performance of your business's Facebook Page much easier. But will they help you figure out when to post? Danielle Cormier takes a deep-dive into her own Facebook Insights to bring us answers.
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience?