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Social Media Marketers are a lucky bunch. Especially when it comes to analytics. There’s a gigantic number of free tools available , paid tools with insight beyond your wildest dreams and even software that can connect the dots between your social media platforms and your website. There’s tons of...
Of all social networks, Twitter produces the largest volume of accessible social data. Every day, millions upon millions of tweets are posted in the form of advertising, customer complaints, political discussions, sports commentary and much much more. But how do you manage and rationalize all that info? Here's some of the best free tools fit for just that purpose.
Twitter and Facebook have been doing more and more to allow users to monitor results on their platforms while in the app (or desktop). This post will highlight the important areas of Facebook Insights and Twitter Analytics so that you can reach your goals and grow engagement.
I greet the release of Twitter Analytics with a smile AND a shrug. It’s an attempt at monetising without an ecosystem vision. And it is an affront to the users who have invested not just in the platform (Twitter, LinkedIn and yes Facebook too), but in the ecosystem as well.
The launch of Twitter Analytics is just the start. Social intelligence -- insights from and the application of data from social listening and analytics technologies -- is a business and technology topic that needs to stay at the forefront of the news and the public’s mind.
It looks like everyone's getting into the analytics game. We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics. This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions.
I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the basic. Here's what I discovered.