Twitter and Facebook have been doing more and more to allow users to monitor results on their platforms while in the app (or desktop). This post will highlight the important areas of Facebook Insights and Twitter Analytics so that you can reach your goals and grow engagement.
I greet the release of Twitter Analytics with a smile AND a shrug. It’s an attempt at monetising without an ecosystem vision. And it is an affront to the users who have invested not just in the platform (Twitter, LinkedIn and yes Facebook too), but in the ecosystem as well.
The launch of Twitter Analytics is just the start. Social intelligence -- insights from and the application of data from social listening and analytics technologies -- is a business and technology topic that needs to stay at the forefront of the news and the public’s mind.
It looks like everyone's getting into the analytics game. We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics. This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions.
I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the basic. Here's what I discovered.
"Interestingly, the focus here isn’t on content you share through a Twitter account, it’s on how content on your website has been shared, whether or not you share it through your account. It also provides you with a stream of tweets that reference your content, allowing you to easily reply to or take action based on activity."
"Business owners be patient, the web analytics tool will be rolled out to a small pilot group this week and will be made available to all website owners in the following weeks. With a recent shopper intelligence study showing that Twitter influences more purchases than Facebook, I am looking forward to see how well this works."
"Twitter Web Analytics was announced this week, a tool that provides website owners useful data in terms of content curation using the Twitter network. Powered by BackType, the social analytics company that Twitter acquired in July, the BackType dashboard enables a user to generate keyword performance analysis and Twitter data reports."