The FBI recently posted a request for information for a social media monitoring application. Why? The FBI realizes what many businesses already know, there’s a lot of life in a tweet, and a lot of data.
The days of a tweet's value lasting a few minutes, or only as long as it graces people's home timeline is a thing of the past. You can now embed tweets, curate them, assign them, save them, act on them. Their value should not be ignored or underestimated! Whether it’s marketing, customer service, engaging or even measuring, there’s a lot of life in single tweet.