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Twitter's latest event integration, linked with the Australian Open, highlights a new way Twitter may be looking to approach such events, with a bigger focus on the fan experience, as opposed to the event action itself.
You’ve got 140 characters per tweet – if you want to make the most of your messages you need to make every one count. To help with this, Twitter’s released their findings from a new study which examined more than 9,000 website clicks and conversions campaigns on the platform to work out which type of wording is most effective for advertisers
As Twitter and other social media platforms continue to become an integral part of the customer service and marketing process, knowing how to reach goals with little to no budget can make you an important part of any business.
Native video on Twitter can still be considered "new," and you definitely don't want to fall behind. Your brand may be struggling to produce results that align with recently published statistics of Twitter Video, so what are you doing wrong? Here are some things to avoid...
Christmas is now less than nine weeks away, meaning shopping activity is about to ramp up as we head into the final stretch of the year. In order to highlight the beneficial role that Twitter can play in marketing your festive season specials and offerings, the platform has today released a new infographic based on data from recent research conducted by Converseon.
Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.
Christmas is now only nine weeks away, it’s definitely time to start locking in your Christmas marketing plan. To help with this, and to highlight the role Twitter can play in your Christmas social marketing mix, the platform’s UK blog has released a new infographic which outlines the opportunities on Twitter for marketers ahead of the holiday season.
We all know that images play an important role in building brand and maximizing engagement - which is especially true in the increasingly fast-paced news feeds of our social networks. And, of course, the fastest paced social network is Twitter.
Last week, Twitter held its #VideoNOW event in New York, showcasing the platform’s efforts on video content and where they're headed. And while there were no major product announcements linked to the session, there were a few interesting pointers and notes weaved into the presentations that social media marketers should be aware of – here’s are the highlights.