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August 22, 2014
This article looks at what social proof is, and how it relates to a social media context, and customer conversions. If you're curious about new ways to use the power of social, this is where you want to start.
July 14, 2014
Twitter, as I’m sure you know, is one of the most popular social networks in the world with over 230 million active monthly users sending 500 million Tweets a day. But just based on those numbers there would be no reason for a small business to set up on Twitter in addition to Facebook. After all, Facebook has over 3 times that many active users.
February 23, 2014
Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product’s life cycle in an industry and thus its launch has to be the best.
March 30, 2013
My Twitter stream was overflowing with Tweets and Retweets of what could best be described as an outpouring of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously?!
January 20, 2013
In my opinion, Twitter is the best social network for brand to customer engagement. Why? It’s fast. It’s concise. And it’s the best listening tool around. With that in mind, I will keep this entry concise and to the point. So, below are five quick tips on how Twitter can help spark up engagement between brand and customer.
April 14, 2012
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax, this post is especially for you.
March 14, 2012
The FBI recently posted a request for information for a social media monitoring application. Why? The FBI realizes what many businesses already know, there’s a lot of life in a tweet, and a lot of data. The days of a tweet's value lasting a few minutes, or only as long as it graces people's home timeline is a thing of the past. You can now embed tweets, curate them, assign them, save them, act on them. Their value should not be ignored or underestimated! Whether it’s marketing, customer service, engaging or even measuring, there’s a lot of life in single tweet.
February 23, 2012
A poll carried out on LinkedIn in February 2012 indicated that the main reason for businesses using social networks for business is online networking. LinkedIn Poll Feb 2012 Twitter can be used for so much more: 1. Enhanced Customer Service Be proactive with customer service; give your customers...
November 02, 2011
The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter.
October 08, 2011
In 2010, 62% of businesses kept their companies Social Media management in house. In 2011, the figure has dropped to 55%, and it's due to drop again next year. Outsourcing Social Media seems to be a growing trend. So for those thinking of becoming freelance Social Media Managers, I've written my 5 Best and 5 Worst aspects of running a Social Media management business...