Native video on Twitter can still be considered "new," and you definitely don't want to fall behind. Your brand may be struggling to produce results that align with recently published statistics of Twitter Video, so what are you doing wrong? Here are some things to avoid...
Christmas is now less than nine weeks away, meaning shopping activity is about to ramp up as we head into the final stretch of the year. In order to highlight the beneficial role that Twitter can play in marketing your festive season specials and offerings, the platform has today released a new infographic based on data from recent research conducted by Converseon.
Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.
Christmas is now only nine weeks away, it’s definitely time to start locking in your Christmas marketing plan. To help with this, and to highlight the role Twitter can play in your Christmas social marketing mix, the platform’s UK blog has released a new infographic which outlines the opportunities on Twitter for marketers ahead of the holiday season.
We all know that images play an important role in building brand and maximizing engagement - which is especially true in the increasingly fast-paced news feeds of our social networks. And, of course, the fastest paced social network is Twitter.
Last week, Twitter held its #VideoNOW event in New York, showcasing the platform’s efforts on video content and where they're headed. And while there were no major product announcements linked to the session, there were a few interesting pointers and notes weaved into the presentations that social media marketers should be aware of – here’s are the highlights.
Australian fast food company Chicken Treat has handed over control of their Twitter profile to a chicken in an effort to host the first chicken to actively tweet. So how's it going? I'll let the chicken explain...
As digital marketing advances, and data collection methods evolve in-step, greater expectation is being placed on platforms to deliver transparency, to provide better ways for advertisers to demonstrate definitive ROI from their social marketing efforts. In-line with this, Twitter has introduced a new way to measure ad effectiveness.
Have you tried to use Twitter for business but honestly have no idea how to achieve anything close to an ROI on your investment of time and resource? Pam Moore offers some key Twitter for business advice in a new episode of The Social Zoom Factor podcast.
Marketing is something that has become increasingly easy over recent years due to enhanced technology, yet increasingly difficult at the same time, due to a greater level of competition. One way to make your brand stand out is to utilize Twitter to best effect - here's some ways to do just that.