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twitter marketing

April 19, 2016
As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.
Twitter Introduces Ad Groups to Simplify Campaign Management | Social Media Today
March 31, 2016
Twitter’s introduced a new universal website tag to help advertisers better track and utilize web traffic data.
Twitter Simplifies Remarketing and Custom Audiences with Universal Website Tag | Social Media Today
March 03, 2016
With the release of an algorithm-defined timeline on Twitter - which will show users tweets based on engagement - brands may need to re-think their Twitter strategies to ensure they are actually generating engagement and don't get overlooked. Twitter's offered a range of tips to assist.
Twitter Provides Tips for Creating Effective Tweet Content | Social Media Today
January 20, 2016
Twitter's latest event integration, linked with the Australian Open, highlights a new way Twitter may be looking to approach such events, with a bigger focus on the fan experience, as opposed to the event action itself.
Twitter’s Latest Event Integration Highlights New Approach to Fan Interaction | Social Media Today
January 13, 2016
Twitter has opened its agency training program 'Flight School' to all users, helping educate people on the complexities of Twitter marketing and how to use the platform to best effect.
Twitter Opens 'Flight School' Agency Training Program to All Users | Social Media Today
December 12, 2015
You’ve got 140 characters per tweet – if you want to make the most of your messages you need to make every one count. To help with this, Twitter’s released their findings from a new study which examined more than 9,000 website clicks and conversions campaigns on the platform to work out which type of wording is most effective for advertisers
7 Key Considerations in Maximizing Tweet Performance, According to Twitter Research | Social Media Today
December 02, 2015
As Twitter and other social media platforms continue to become an integral part of the customer service and marketing process, knowing how to reach goals with little to no budget can make you an important part of any business.
How To Become A Twitter Marketing Pro With $0 Budget [Infographic] | Social Media Today
November 07, 2015
Native video on Twitter can still be considered "new," and you definitely don't want to fall behind. Your brand may be struggling to produce results that align with recently published statistics of Twitter Video, so what are you doing wrong? Here are some things to avoid...
Twitter Video on iPhone 6s
October 27, 2015
Christmas is now less than nine weeks away, meaning shopping activity is about to ramp up as we head into the final stretch of the year. In order to highlight the beneficial role that Twitter can play in marketing your festive season specials and offerings, the platform has today released a new infographic based on data from recent research conducted by Converseon.
5 Ways to Engage Holiday Season Shoppers on Twitter [Infographic] | Social Media Today
October 23, 2015
Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.
Twitter's Bringing 'Sponsored Stories' to Their New Moments Platform | Social Media Today

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