You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

twitter marketing

June 04, 2015
Bi llionaire investor Chris Sacca , a long-time Twitter supporter and owner of a significant amount of Twitter stock, has penned an 8,500 word essay on his vision for the future of the company. It's an interesting document, with some great ideas - but will Twitter take notice?
Twitter Investor Chris Sacca Outlines His Vision for the Future of the Platform | Social Media Today
June 02, 2015
Twitter has launched a new ‘Official Partner Program ’, designed to help businesses find the best qualified third party assistance for their Twitter campaigns and management. T he new program will aim to link businesses with assistance to help them manage all aspects of their Twitter campaigns and insights.
Twitter Launches Official Partner Program | Social Media Today
May 27, 2015
Every day, around 500 million tweets are sent by Twitter ’s 302 million monthly active users, 80% of whom access the social network on mobile devices. Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content. If you’re looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try.
5 Ridiculously Powerful Twitter Ad Targeting Strategies | Social Media Today

10 Things Marketers Should be Doing on Twitter

With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an important social channel. Your challenge is to find your target audience in that massive crowd and engage them. But what should you be doing...
aks013@bucknell.edu's picture

Exclusive Convo With Daina Middleton: Learn from The Head of Global Business Marketing for Twitter

The following is a podcast for "Exclusive Conversation with Daina Middleton: Learn from The Head of Global Business Marketing." This webinar originally aired on March 24th, 2015. Listen to the recording to learn more: 

August 22, 2014
This article looks at what social proof is, and how it relates to a social media context, and customer conversions. If you're curious about new ways to use the power of social, this is where you want to start.
July 14, 2014
Twitter, as I’m sure you know, is one of the most popular social networks in the world with over 230 million active monthly users sending 500 million Tweets a day. But just based on those numbers there would be no reason for a small business to set up on Twitter in addition to Facebook. After all, Facebook has over 3 times that many active users.
February 23, 2014
Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product’s life cycle in an industry and thus its launch has to be the best.
March 30, 2013
My Twitter stream was overflowing with Tweets and Retweets of what could best be described as an outpouring of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously?!

Pages