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twitter marketing

July 26, 2016
TV and Twitter go hand-in-hand, and by using Twitter's TV show targeting capabilities, you can maximize the reach of your brand message through the platform.
When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns
July 14, 2016
Twitter has released a new research paper which outlines the benefits of the platform for SMBs.
Twitter Releases New Data on How Users Engage with SMBs via Tweet | Social Media Today
July 11, 2016
Twitter's released an eight step guide on how to compose more effective tweets. And even if you’re an experienced Twitter user, the advice serves as a good reminder of what works on the platform.
8 Tips for Creating More Effective Tweets (from Twitter) | Social Media Today
June 16, 2016
Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media platform.
What Twitter’s Upcoming Changes Mean for Marketers [Infographic] | Social Media Today
June 10, 2016
People use Twitter to stay up to date with the latest information, including news from brands. In order to capitalize on that, here are some tips for improving your Twitter lead generation process.
May 17, 2016
Looking to up your Twitter marketing strategy? This guide from contributor Brand Gains looks at the details of how to maximize your Twitter campaigns.
April 19, 2016
As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.
Twitter Introduces Ad Groups to Simplify Campaign Management | Social Media Today
March 31, 2016
Twitter’s introduced a new universal website tag to help advertisers better track and utilize web traffic data.
Twitter Simplifies Remarketing and Custom Audiences with Universal Website Tag | Social Media Today
March 03, 2016
With the release of an algorithm-defined timeline on Twitter - which will show users tweets based on engagement - brands may need to re-think their Twitter strategies to ensure they are actually generating engagement and don't get overlooked. Twitter's offered a range of tips to assist.
Twitter Provides Tips for Creating Effective Tweet Content | Social Media Today
January 20, 2016
Twitter's latest event integration, linked with the Australian Open, highlights a new way Twitter may be looking to approach such events, with a bigger focus on the fan experience, as opposed to the event action itself.
Twitter’s Latest Event Integration Highlights New Approach to Fan Interaction | Social Media Today