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twitter marketing

10 Things Marketers Should be Doing on Twitter

With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an important social channel. Your challenge is to find your target audience in that massive crowd and engage them. But what should you be doing...'s picture

Exclusive Convo With Daina Middleton: Learn from The Head of Global Business Marketing for Twitter

The following is a podcast for "Exclusive Conversation with Daina Middleton: Learn from The Head of Global Business Marketing." This webinar originally aired on March 24th, 2015. Listen to the recording to learn more: 

August 22, 2014
This article looks at what social proof is, and how it relates to a social media context, and customer conversions. If you're curious about new ways to use the power of social, this is where you want to start.
July 14, 2014
Twitter, as I’m sure you know, is one of the most popular social networks in the world with over 230 million active monthly users sending 500 million Tweets a day. But just based on those numbers there would be no reason for a small business to set up on Twitter in addition to Facebook. After all, Facebook has over 3 times that many active users.
February 23, 2014
Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product’s life cycle in an industry and thus its launch has to be the best.
March 30, 2013
My Twitter stream was overflowing with Tweets and Retweets of what could best be described as an outpouring of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously?!
January 20, 2013
In my opinion, Twitter is the best social network for brand to customer engagement. Why? It’s fast. It’s concise. And it’s the best listening tool around. With that in mind, I will keep this entry concise and to the point. So, below are five quick tips on how Twitter can help spark up engagement between brand and customer.
April 14, 2012
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax, this post is especially for you.
March 14, 2012
The FBI recently posted a request for information for a social media monitoring application. Why? The FBI realizes what many businesses already know, there’s a lot of life in a tweet, and a lot of data. The days of a tweet's value lasting a few minutes, or only as long as it graces people's home timeline is a thing of the past. You can now embed tweets, curate them, assign them, save them, act on them. Their value should not be ignored or underestimated! Whether it’s marketing, customer service, engaging or even measuring, there’s a lot of life in single tweet.