Welcome to our third annual roundup of statistics for social media use in the UK. As in previous years, this post is written using the best data we could find at the start of 2014, looking at demographics, overall user numbers, and any other interesting snippets we came across.
You've surely heard by now about Facebook's latest money-making scheme: charging to message non-friends. They started rolling this out in late December of 2012, but now with the rollout extending to Great Britain, it looks as though it may be here to stay.
By plotting these companies on the chart below, which maps their respective Awareness Quotients (a measure of status) and Engagement Quotients (a measure of participation and interaction), we see that only Barclays and Aviva occupy a leadership position. HSBC’s score seems mainly driven by status, with little social media engagement. However, RBS, Hargreaves Lansdown and Standard Chartered show higher engagement than awareness scores, suggesting a willingness to listen and participate.
The argument used to be look no further than the U.S. for the best examples of digital Public Relations. And while innovation and ideas continue to proliferate within the fifty states, two years spent abroad taught me one simple fact: this is no longer the case.
You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas.
"Political parties are starting to blur, the middle ground is up for grabs by anyone fast enough to claim it. And what are the politicians resorting to to help them become more popular and heard? Social networking."
"The notion that social networks are somehow responsible for the actions of human beings is, of course, more than a little absurd. The format of 24-hour news and our understandable hunger for some reason at such a confusing time has caused the spreading of this misconception."
This clearly adds much power to the arm of those who support complete freedom of expression, anonymous posting and little moderation. But before we leap to the conclusion that this judgement has opened the gates on a complete free-for-all, publishers should be aware that different considerations may apply where a newspaper is hosting a bulletin board or forum on a controversial topic which it is aware has, in the past, repeatedly received defamatory or otherwise unlawful UGC.