Baseball, Politics, TV and Bacon
The Republicans took to the podiums for the third GOP debate this past week, and for some, the third time was definitely a charm. The data shows who's gaining ground, and who's starting to falter -- on social.
The Debate at a Glance
**The following figures encompass the timeframe of 8:00pm EST - 10:30pm EST on October 28, to provide an accurate account of the CNBC debate as it aired.**
The third Republican debate is over, but the conversation that unfolded alongside the debate remains to provide a glimpse of how the candidates were received by the public they are so desperately trying to woo.
When looking at pure, raw mentions, Ted Cruz lead all candidates. The following is a look at the mentions each candidate received:
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Ted Cruz - 132,697
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Donald Trump - 103,423
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Ben Carson - 91,413
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Marco Rubio - 83,345
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Jeb Bush - 57,019
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Carly Fiorina - 49,039
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Chris Christie - 46,097
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Rand Paul - 36,284
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John Kasich - 30,042
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Mike Huckabee - 26,012
Volume certainly tells a story, but so does sentiment. It is important to understand how positively, or negatively, each candidate was spoken of. Not every mention has a sentiment, but within mentions that recognized sentiment, Mike Huckabee had the most positive by the slimmest of margins. His sentiment was 63.3% positive. Here is how all the candidates fared:
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Mike Huckabee - 63.3% positive
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Marco Rubio - 63.1% positive
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Ted Cruz - 62.3% positive
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Ben Carson - 57.9% positive
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Donald Trump - 57.7% positive
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Chris Christie - 55.7% positive
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Carly Fiorina - 51.1% positive
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Rand Paul - 49.6% positive (50.4% negative)
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John Kasich - 47.0% positive (53.0% negative)
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Jeb Bush - 36.9% positive (63.1% negative)
Much like any other conversation, the discussion around the CNBC debate had its peaks and valleys, and it appeared that peaks occurred when the media was being called into question. The single moment that saw the most mentions - far and away - was when Ted Cruz made his comments about not being able to trust the media. That one minute received over 7,000 mentions. The top five moments were:
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Cruz and his comments on not being able to trust the media - 7,361 mentions
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Carson and his remarks on same-sex marriage - 3,380 mentions
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Rubio speaking about media bias early during the debate - 3,312 mentions
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Christie and his astonishment on why fantasy football was a debate topic - 3,162 mentions
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Rubio and his statement on how the media is the Democrats' super PAC - 2,659 mentions
Men have controlled the conversation as they hold a majority of unique Twitter authorship at 61%.
When we examine candidate mentions across gender, the three candidates that had the most mentions by women were:
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Fiorina with 47.0% of mentions coming from women
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Trump with 45.7% of mentions coming from women
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Cruz with 44.4% of mentions coming from women
Rand Paul saw the least amount of mentions from women at only 32.6%.
When we look at the candidates whose Twitter handles garnered the most impressions, Marco Rubio claims the top spot. The top five are:
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Rubio with over 774 million impressions
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Trump with more than 734 million impressions
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Bush with more than 501 million impressions
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Cruz with over 478 million impressions
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Fiorina with over 318 million impressions
If Twitter is Any Indicator, Apple TV Will be an Overwhelming Success
You might not receive your revamped Apple TV until next week, but you can certainly tweet all about it now, and that's what people have been doing.
Over the past two weeks, Apple TV has been mentioned over 156K times on Twitter. You can see the peaks within the last two weeks' mentions correlate with Tim Cook's announcement (nearly 21K) and Monday's pre-ordering frenzy (nearly 20K). As further announcements and the devices themselves arrived during the week, mentions have found their largest peak yesterday with over 40K.
The sentiment around Apple TV is extremely positive, as close to 80% of sentiment-categorized tweets are recognized as positive.
Many of the positive mentions talk about the new Apple TV screensavers, and describe them as beautiful. When examining the negative mentions, there were several instances where people compared Apple TV to some of its competitors like the Playstation 4.
It will be interesting to see how the sentiment changes as the public puts the product to use.
The Public Laments & Vows to Stand by Bacon
With a single announcement from the World Health Organization, bacon as we know it is no more. The statement proclaimed that eating too much processed meat is as detrimental to your health as smoking cigarettes, and could lead to cancer.
People shared their reactions to the news on Twitter with over 80K tweets.
The sentiment around this reaction is surprisingly positive as 61% of sentiment-categorized tweets are positive.
The major theme within positive mentions is people declaring that they will still indulge in bacon despite the potential health risks. Negative mentions are composed mostly of people saying how they wish WHO's announcement wasn't true.
Men cried out louder, as they hold the majority of unique Twitter authorship at 59%, and Americans lead this conversation as they hold the majority of contributed tweets at 61%.
Complete World Series Data, Minute-by-Minute: Game 1
The World Series has been tweeted about over 1 million times in the last week, with men leading the conversation with 73% of unique Twitter authors.
We all know the Royals took game one in a 14-inning juggernaut, but how the game unfolded on twitter can be seen below.
The following data represents the Twitter conversation as the game unfolded between 8pm EST and 12:30am EST.
During game one, the World Series accumulated nearly 348K mentions on Twitter.
As is the case with all conversations, the Twitter talk during this game ebbed and flowed, but the moment that registered the most mentions occurred very early in the game as Alcides Escobar hit an inside-the-park homerun.
This one moment registered over 7,600 tweets, and was the conversation's most tweeted minute. The second largest peak belonged to the technical difficulties that occurred during the game's telecast with just under 6K mentions. The third largest peak took place as Alex Gordon hit a solo-shot to tie the game at four. This moment accumulated over 5,300 tweets.
The Twitter conversation was as close as the actual game as the Kansas City Royals accounted for 51% of all competitor mentions within the World Series conversation.
The majority of state, with the exception of New York and New Jersey, appear to be rooting for the Royals as mentions of the Royals outnumber mentions of the Mets in most every state.
It appears that the Royals will have a clean, Twitter sweep as its handle accumulated the most impressions with over 564 million. The Mets were in second with more than 492 million impressions.
Game one went to the Royals, but as the Mets and everyone else know, it takes four games to win a series.
Game two saw the same on-field results, and the figures looked similar toto as game two garnered over 410K tweets.
With the series coming to New York, we expect the conversation to morph, and we'll be there to point out those changes.
Next Up in Social Data
The culmination of this year's World Series, yet another debate, and the start of the holiday season.
Get ready for November!
If you'd like to learn more about social listening, or need stats on any popular topic visit us at Brandwatch, or email us at [email protected].